I'm a creative manager and visual designer specializing in brand guidelines, marketing collateral, and cohesive in-store experiences. I excel at coordinating cross-functional teams, managing projects end-to-end, and delivering content that aligns with brand messaging. With experience across retail, museums, and digital commerce, I combine design excellence with strong communication and organizational skills to drive growth and engagement.

Allan Al

I'm a creative manager and visual designer specializing in brand guidelines, marketing collateral, and cohesive in-store experiences. I excel at coordinating cross-functional teams, managing projects end-to-end, and delivering content that aligns with brand messaging. With experience across retail, museums, and digital commerce, I combine design excellence with strong communication and organizational skills to drive growth and engagement.

Available to hire

I’m a creative manager and visual designer specializing in brand guidelines, marketing collateral, and cohesive in-store experiences. I excel at coordinating cross-functional teams, managing projects end-to-end, and delivering content that aligns with brand messaging.

With experience across retail, museums, and digital commerce, I combine design excellence with strong communication and organizational skills to drive growth and engagement.

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Language

English
Fluent
Tagalog
Advanced

Work Experience

Creative Manager (Freelance) at Contra
February 1, 2020 - Present
Developed brand guidelines, marketing collateral, and mock-ups; managed projects and maintained client communications, coordinating timelines and meetings to ensure stakeholders were aligned. Produced social media content, planned campaigns, designed e-commerce websites, and created digital marketing strategies aligned with brand messaging.
Assistant Manager at Royal Ontario Museum
June 1, 2024 - Present
Managed e-commerce team coordination, ensuring effective online sales and fulfillment. Maintained operational standards through daily visual direction and supported team communication and logistics.
Visual Manager at Roots Company
November 1, 2022 - June 30, 2024
Developed in-store experience using print graphics and digital marketing materials; led a team of over 10 professionals to maintain design accuracy throughout production; provided visual direction to sales staff, store management, and employees; managed visual materials and merchandising strategies to align with company standards.
In-Store Marketing at Hudson’s Bay Company
November 1, 2020 - November 1, 2022
Improved visual signage, posters, and merchandising standards; created print-ready graphics, layouts, signage, and posters for seasonal promotions; installed seasonal campaign materials for both print and digital formats within the retail space.
Visual Artist at Noble House Distribution Inc.
February 1, 2018 - February 1, 2020
Designed and developed a variety of print and digital materials including posters, signage, interactive PDFs, banners, catalogs, invitations, brochures, and email designs to support business growth. Created on-brand visual elements with a focus on concept and messaging, and collaborated with stakeholders to ensure smooth production.
Portfolio Creative Manager (Freelance) at Contra
February 1, 2020 - Present
Developed brand guidelines, marketing collateral, and mock-ups; managed projects and client communications; coordinated timelines and meetings; produced social media content, campaigns, e-commerce websites, and digital marketing strategies aligned with brand messaging.

Education

Master of Information in Culture and Technology at University of Toronto
September 7, 2025 - April 4, 2028
Graphic Communications Management at Toronto Metropolitan University
September 1, 2020 - November 1, 2021
Bachelor of Fine Arts major in Advertising Arts at Far Eastern University
June 1, 2012 - May 1, 2016

Qualifications

RGD – Provisional Member
January 1, 2023 - January 20, 2026
UX Design Certificate
March 1, 2023 - January 20, 2026
Provisional Member, Registered Graphic Designers (RGD)
January 1, 2023 - March 1, 2026
UX Design Certificate
March 1, 2023 - March 1, 2026
UX Design Certificate
March 1, 2023 - April 4, 2026
RGD – Provisional Member, Registered Graphic Designers
January 1, 2023 - April 4, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education, Non-Profit Organization