GP

Gar Paul

Available to hire

I'm a systems-driven creative strategist who builds automation workflows, scalable marketing systems, and digital experiences for 4,000+ clients.

About

I’m a systems-driven creative strategist who builds automation workflows, scalable marketing systems, and digital experiences for 4,000+ clients. I blend creative direction with technical execution to design high-performing user journeys, optimize operations, and drive measurable growth.

I partner with teams across marketing, product, and operations to craft practical, impact-focused solutions that scale with business needs and keep brand consistency at the forefront.

  • 6 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet

Work experience· 6 roles

Product Expert · KlaviyoJan 2024 – Jul 2025 · 1 yr 7 mos

Supported over 4,000 business clients by customizing solutions for thousands of automations across email, SMS, and website channels, enabling enterprise-level scalability; defined and troubleshot over 3,000 automations using conditional logic, dynamic variables, and real-time data to improve conversions; analyzed and optimized customer profiles with custom properties, UTM tracking, and event history to create targeted segments, boosting conversions by up to 25%; provided creative feedback on design materials to resolve visual and content challenges while maintaining on-brand marketing copy.

Creative Director & Manager · StudiiiQuu LLCJun 2023 – Present · 3 yrs 6 mos

Designed and deployed 40+ automated workflows across StudiiiQuu’s business interface dashboard, CRM, e-commerce, and customer service systems, reducing manual workload and improving response efficiency. Built a custom business interface + database system to centralize operations and expand access across users. Directed end-to-end creative production and brand execution, ensuring alignment across digital content, platform design, and user experience. Led brand positioning, product structuring, and go-to-market strategy, defining service offerings, pricing models, and customer acquisition flows.

Creative Director & Manager · StudiiQuu LLCJun 2023 – Present · 3 yrs 6 mos

Designed and deployed 40+ automated workflows across StudiiQuu’s business interface, CRM, e-commerce, and customer service systems, reducing manual workload and improving response efficiency. Built a custom business interface + database system to centralize operations and expand access across users. Directed end-to-end creative production and brand execution, ensuring alignment across digital content, platform design, and user experience. Led brand positioning, product structuring, and go-to-market strategy, defining service offerings, pricing models, and customer acquisition flows.

Creative Director & Brand Architect · Studio GBQJun 2023 – Present · 3 yrs 6 mos
Relationship Banker · Santander BankJan 2023 – Jan 2024 · 1 yr 1 mo
Site Leader & Tennis Coordinator · Tenacity (STRP)Jul 2020 – Aug 2024 · 4 yrs 2 mos

Education· 6

Masters · Boston University2022
Bachelor's · Boston University2021
Masters, Business Management · Boston University2030 – 2022
Bachelors, Communications (film & television) · Boston University2030 – 2021

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