Founder & Editor at Sydne Style

A multimedia fashion, beauty, and lifestyle platform. Built and launched Sydne Style with 50K+ monthly readers and 400K+ social followers. Authored lifestyle, fashion, and beauty content across digital and social platforms, blending storytelling, brand voice, SEO strategy, and audience engagement. Produced branded editorial and campaign content for partners including Dove, Old Navy, CVS, and Sunglass Hut. Developed and executed brand and media strategy across digital, social and content marketing channels. Utilized analytics to refine content strategy, expand reach, and strengthen brand identity.

Special Project Lead at Sydne Summer Collection

A line of accessories and loungewear best known for its fashionable masks and mask necklaces. Launched limited-edition line and maintained e-commerce business through strategic marketing and promotional communications. Secured national press coverage in People Magazine, Us Weekly Online, ET Online and KTLA.

Freelance Writer at Make Beauty

Wrote lifestyle and beauty posts with a focus on brand storytelling and product education. Collaborated with the marketing team to align content with seasonal launches and maintain consistent brand voice. Delivered polished copy under tight deadlines to support digital campaigns and evergreen brand content.

Freelance Writer at Federated Media

Produced long-form articles, slideshows, and short-form posts for branded campaigns. Wrote social media and web copy, integrating SEO strategy and consistent brand voice.

Freelance Writer at NBC Universal

Wrote branded posts and sponsored photo galleries for E! Online, aligning content with entertainment and lifestyle campaigns. Created editorial and web copy for digital activations, driving audience engagement across lifestyle and entertainment verticals.

Fashion Editor at Style Network

Represented Style Network on television and digital platforms, covering A-list events including the Golden Globes, Oscars, and Fashion Week. Scripted, hosted, and styled on-air interstitials and red carpet segments. Conceptualized and hosted original digital content for two successful series reaching over 75 million subscribers.

Editor, Columnist, Stylist at E! Entertainment

Created and authored E!'s first “Hollywood Party Girl” blog, transforming an existing column into a successful daily editorial brand. Promoted to host the “Hollywood Party Girl” show on E!’s SiriusXM channel. Styled on-air talent and produced looks for promos tied to TV launches and award season campaigns.

Founder & Creative Director at Sydne Style

Founded and led a multi-platform lifestyle brand with full ownership of brand voice, narrative, and visual identity across editorial, social, video, partnerships, and live experiences. Defined and evolved brand storytelling to build audience trust and long-term brand equity across digital, broadcast, and experiential touchpoints. Served as on-air style expert and stylist for national and regional TV segments. Led creative direction and styling on set for campaigns, broadcast segments, and branded content, ensuring cohesive, on-brand visual storytelling. Wrote and shaped long-form editorial, brand copy, campaign messaging, social content, and scripts. Acted as brand steward for partner collaborations, translating marketing objectives into authentic narratives. Led live brand activations and events, representing brands as an on-camera host and creative lead. Built and maintained long-standing relationships with national brands across fashion, beauty, and lifestyle.

Freelance Stylist & Writer at NBC Universal

Led on-air and promotional styling for show promos, interstitials, and marquee live events, including Live from the Red Carpet. Partnered with producers and creative teams to translate marketing objectives into cohesive on-screen storytelling. Wrote and shaped branded editorial posts and sponsored photo galleries for E! Online, aligning voice, visuals, and narrative to support entertainment and lifestyle campaigns.

Fashion Editor at NBC Universal (Style Network)

Conceptualized, scripted, and hosted original digital video series reaching over 75M subscribers. Led on-air editorial segments including interstitials and red carpet coverage, combining styling, scripting, and hosting to drive viewer engagement. Represented Style Network across television and digital platforms, translating fashion trends, products, and narratives for mass audiences. Shaped fashion storytelling and brand voice across broadcast, digital, and social platforms to support audience growth and brand visibility. Collaborated with production and marketing teams to align editorial content with network programming and promotional goals.

Editor, Columnist, Stylist at NBC Universal (E!)

Created and authored E!'s first 'Hollywood Party Girl' blog, establishing a daily editorial franchise that expanded audience engagement. Hosted the 'Hollywood Party Girl' show on E!'s SiriusXM channel. Styled on-air talent and produced promotional looks for TV launches and award season campaigns, strengthening on-brand visual storytelling.

Creative Director at Sydne Style

Founded and led a multi-platform lifestyle brand with full ownership of brand voice, narrative, and visual identity across editorial, social, video, partnerships, and live experiences. Defined and evolved brand storytelling to build audience trust and long-term brand equity across digital, broadcast, and experiential touchpoints. Served as on-air style expert and stylist for national and regional TV segments and satellite media tours. Led creative direction and styling on set for campaigns, broadcast segments, and branded content, ensuring cohesive, on-brand visual storytelling. Wrote and shaped long-form editorial, brand copy, campaign messaging, social content, and scripts. Acted as brand steward for partner collaborations, translating marketing objectives into authentic narratives. Led live brand activations and events, representing brands as an on-camera host and creative lead. Built and maintained long-standing relationships with national brands across fashion, beauty, and lifesty