I am a results-driven digital marketing and account management professional with a strong track record across SEO and client strategy. I excel at building lasting client relationships, turning data into actionable insights, and translating marketing goals into practical plans that drive ROI. I bring hands-on experience with technical SEO, analytics, local search optimization, and paid media across Google Ads and broader campaigns. I collaborate cross-functionally with designers and content teams to craft high-performing assets and use AI tools to generate and optimise content that aligns with SEO objectives.

Haritha Reddy Katepally

I am a results-driven digital marketing and account management professional with a strong track record across SEO and client strategy. I excel at building lasting client relationships, turning data into actionable insights, and translating marketing goals into practical plans that drive ROI. I bring hands-on experience with technical SEO, analytics, local search optimization, and paid media across Google Ads and broader campaigns. I collaborate cross-functionally with designers and content teams to craft high-performing assets and use AI tools to generate and optimise content that aligns with SEO objectives.

Available to hire

I am a results-driven digital marketing and account management professional with a strong track record across SEO and client strategy. I excel at building lasting client relationships, turning data into actionable insights, and translating marketing goals into practical plans that drive ROI.

I bring hands-on experience with technical SEO, analytics, local search optimization, and paid media across Google Ads and broader campaigns. I collaborate cross-functionally with designers and content teams to craft high-performing assets and use AI tools to generate and optimise content that aligns with SEO objectives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Account Manager at TechGigz Solutions
May 1, 2024 - July 31, 2025
Acted as the primary point of contact for multiple clients, translating objectives into actionable digital strategies. Conducted site and campaign audits to identify growth opportunities in SEO and paid media. Created client briefs and translated strategies into clear, client-facing documents. Built and optimized campaigns across Google Ads and Meta, briefing creative assets and coordinating with designers. Managed budgets and pacing, implemented bid adjustments and keyword refinements, and refreshed creatives to sustain performance. Analyzed performance data via Google Analytics and ad platforms, extracting insights to guide optimizations. Delivered regular reports with actionable recommendations for monthly performance reviews with clients.
Digital Account Manager at eMarket Experts
March 1, 2024 - April 30, 2024
Onboarded new clients and campaigns for Google Ads; conducted in-depth keyword and competitor research, leading to improved campaign performance. Built strong client relationships through proactive communication and timely issue resolution. Collaborated with clients to understand goals and monitored results, providing data-driven recommendations for optimization.
SEO Specialist at 23 Digital
April 1, 2022 - March 31, 2024
Developed SEO strategies for diverse clients, performed competitor analysis, conducted keyword research, and managed off-page SEO including link building and on-page optimization. Conducted technical SEO audits to improve site speed and mobile usability. Tracked metrics with Google Analytics and other tools, providing regular reporting. Led GMB optimization for local search and collaborated with content writers to ensure SEO best practices.
Custom Care Specialist (Tier 3 -Direct Banking) at Probe Group
November 1, 2021 - April 30, 2022
Resolved customer inquiries and processed transactions, raised disputes, issued refunds, and identified fraudulent activity. Adhered to policies and procedures to ensure compliance and customer satisfaction.
SEO Specialist at Genpact
July 1, 2018 - May 31, 2019
Local SEO techniques including Google My Business (GMB) management; conducted technical website audits; utilized Google Analytics to track traffic and user behavior; prepared regular monthly reports. Maintained an active GMB profile with regular postings and engagement; performed keyword research for GMB listings.
High Radius Testing Engineer at Genpact
April 1, 2015 - June 30, 2018
Analyzed daily automated test results, reported bugs, and collaborated with the development team to verify fixes. Conducted load and performance testing of the High Radius tool to automate payment applications. Processed customer payment information and reconciled discrepancies to ensure accurate cash application. Demonstrated knowledge of EFT and ACH payments and supported secure electronic funds transfers. Responded to customer emails to resolve inquiries promptly.
Custom Care Specialist (Tier 3 - Direct Banking) at Probe Group
November 1, 2021 - April 1, 2022
Experienced in resolving general enquiry-related queries. Process transactions to satisfy customer enquiries whilst adhering to policies and procedures. Actively work towards resolving customer enquiries and/complaints. Processing pending transfers with adherence to policies. Raising disputes for authorised/unauthorised transactions and resolving them as per the bank procedure. Providing refunds for transactions as per banking standards. Determining the fraudulent transaction.
High Radius Testing Engineer at High Radius
April 1, 2015 - June 1, 2018
Analyze daily automated test results, investigate, and report bugs or fix tests according to the results. Collaborated with the development team to verify bug fixes and validate new features. Conducted load and performance testing on High Radius tool to automate the payment application to consolidated invoices. Successfully loaded and processed customer payment information using internal tools, ensuring accurate and timely cash application towards invoices. Conducted thorough reconciliation procedures to identify and resolve discrepancies in payment application. Demonstrated extensive knowledge of EFT and ACH payments, facilitating secure and efficient electronic fund transfers for customers.
Testing Engineer at High Radius
April 1, 2015 - June 30, 2018
Analyze daily automated test results, investigate, and report bugs or fix tests according to the results. Collaborated with the development team to verify bug fixes and validate new features. Conducted load and performance testing on the High Radius tool to automate the payment application to consolidated invoices. Successfully loaded and processed customer payment information using internal tools, ensuring accurate and timely cash application towards invoices. Conducted thorough reconciliation procedures to identify and resolve discrepancies in payment application. Demonstrated extensive knowledge of EFT and ACH payments, facilitating secure and efficient electronic fund transfers for customers.

Education

Bachelor of Computer Science Engineering at Jawaharlal Nehru Technological University, India
October 1, 2010 - July 1, 2014
Bachelor of Computer Science Engineering at Jawaharlal Nehru Technological University
October 1, 2010 - July 1, 2014
Bachelor of Computer Science Engineering at Jawaharlal Nehru Technological University, India
October 1, 2010 - July 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services