I am a results-driven Brand & Social Media Manager based in Mumbai with 3+ years of experience across digital marketing, brand communication, content strategy, and team leadership. I specialize in developing national-level marketing strategies, managing digital channels (SEO/SEM, paid ads, email/SMS), and driving performance for multi-location brands. I am adept at leading creative, social, PR, and local marketing campaigns while ensuring consistent brand identity across touchpoints. I enjoy reporting KPI results, coordinating with regional teams, and representing brands in media opportunities. I am passionate about turning data into insights, building teams, and delivering ROI through measurable campaigns. I thrive on collaboration with cross-functional colleagues and staying ahead of industry trends to spark fresh ideas and impactful campaigns.

Shweta Dharap

I am a results-driven Brand & Social Media Manager based in Mumbai with 3+ years of experience across digital marketing, brand communication, content strategy, and team leadership. I specialize in developing national-level marketing strategies, managing digital channels (SEO/SEM, paid ads, email/SMS), and driving performance for multi-location brands. I am adept at leading creative, social, PR, and local marketing campaigns while ensuring consistent brand identity across touchpoints. I enjoy reporting KPI results, coordinating with regional teams, and representing brands in media opportunities. I am passionate about turning data into insights, building teams, and delivering ROI through measurable campaigns. I thrive on collaboration with cross-functional colleagues and staying ahead of industry trends to spark fresh ideas and impactful campaigns.

Available to hire

I am a results-driven Brand & Social Media Manager based in Mumbai with 3+ years of experience across digital marketing, brand communication, content strategy, and team leadership. I specialize in developing national-level marketing strategies, managing digital channels (SEO/SEM, paid ads, email/SMS), and driving performance for multi-location brands. I am adept at leading creative, social, PR, and local marketing campaigns while ensuring consistent brand identity across touchpoints. I enjoy reporting KPI results, coordinating with regional teams, and representing brands in media opportunities.

I am passionate about turning data into insights, building teams, and delivering ROI through measurable campaigns. I thrive on collaboration with cross-functional colleagues and staying ahead of industry trends to spark fresh ideas and impactful campaigns.

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Work Experience

Social Media Manager at MediaMiles Pvt Ltd
April 1, 2020 - March 31, 2023
Led a team of 8 (designers, SEO, writers, video editors) ensuring consistent brand identity across digital & offline touchpoints. Developed and executed national digital strategies including social, PR, and paid marketing campaigns. Managed SEO/SEM, Meta Ads, Google Ads, and website updates with ROI-focused delivery. Oversaw influencer collaborations, content calendars, campaign planning, and creative execution. Prepared KPI-driven reports covering engagement lift, conversions, traffic growth, and campaign impact. Coordinated with regional teams to adapt campaigns for local markets. Represented brand accounts in client presentations, reviews, and strategy discussions. Managed Blinkit partner account including product listings and ad campaigns.
Graphic Designer & Corporate Trainer at Winged Tales
January 1, 2017 - May 31, 2017
Produced storyboards, stationery, children’s books, and brand assets. Managed freelancers and final deliverables. Trained designers on software tools and workflow.
Social Media Freelancer
January 1, 2017 - December 31, 2020
Managed multi-platform social pages and created content for healthcare, gaming, NGOs, and lifestyle brands. Handled engagement, ad posting, and responses via Hootsuite. Designed creatives and edited multimedia content.
Center Academic Head & Sr. Faculty at Arena Animation
January 1, 2016 - December 31, 2016
Managed academic operations, faculty schedules, and workshops. Conducted mock interviews, tests, and creative training. Guided students in portfolios and career preparation.
Sr. Trainer – Graphics & Animation at St Angelos
September 1, 2013 - January 31, 2016
Trained students in multimedia software and project execution. Conducted workshops, assessments, and competitions.
Graphic Artist at Lionbridge
May 1, 2010 - October 31, 2010
Created e-learning layouts and Flash-based designs.
Faculty – Multimedia at CADD Centre
June 1, 2009 - May 31, 2010
Taught graphic design software and managed real-world student projects.

Education

MBA/PGDM at Dr. DY Patil Institute of Management, Pune
January 11, 2030 - January 1, 2026
B.Com at Pune University
January 11, 2030 - January 1, 2004

Qualifications

X – Marathi Medium
January 11, 2030 - January 1, 1999
Diploma in Multimedia Creations
January 11, 2030 - January 21, 2026
Advanced Diploma in 2D & 3D Animation
January 11, 2030 - January 21, 2026
Diploma in 2D & 3D Architectural AutoCAD
January 11, 2030 - January 21, 2026
Certification in Digital Marketing
January 11, 2030 - January 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet