Head of Digital Marketing at CY Silver Height Holdings

Develop and implement digital marketing strategies aligned with business goals; target key audiences across SEO, PPC, social media, and email; lead and mentor a team of digital marketing specialists; manage budgets and vendors; analyze performance data to optimize campaigns and maximize ROI; collaborate with sales, product, IT, legal, and compliance teams to ensure strategy alignment and smooth execution; stay updated on digital marketing trends and technologies; report results to senior management.

Marketing Executive - Project Specialist at Freelance (EU & CH)

Lead startup projects from pure idea to final product; identify key issues and approaches (idea generation/selection, product-market fit, A/B testing, optimization); co-found TerraVionicS, data-driven Agritech solutions focusing on viticulture with potential expansion to other crops; coordinate EU-CH-USA initiatives.

Communication and Product Marketing Specialist at Studio Migliosrl

Core business in fashion/accessories consulting and advisory services; marketing planning; management of external client relationships; creative concept projects; content management; logistics; budgeting and reporting; team building; coordination of international working groups; production and direction of live fashion shows and videos; projects developed across EU-CH-USA; main clients Hugo Boss, Daniel Hechter, Karl Lagerfeld.

Marketing action plans (B2B) for a series of events sponsored by Philip Morris Inc.; developed between Europe and Turkey; management of dedicated sports content on the Jumpy.it and Clickar.it portals; production and coordination of events.

Curator at AION Private Art Service / WOPART 2018 (Lugano, CH)

Commissioned as curator to set up an exhibition of classical and contemporary artists on behalf of AION; involved in coordination and exhibition setup for WOPART 2018 in Lugano, Switzerland.

Head of Digital Marketing at CYSilver Height Marketing Services (SH Holdings / Property Developments / Property Management / Hotel & Resorts)

Lead and mentor a team of digital marketing specialists, manage budgets, allocate resources, negotiate with vendors. Develop and implement digital marketing strategies aligned with business goals across SEO, PPC, social media, and email. Content lead for all company websites. Analyze performance data to optimize campaigns and maximize ROI. Collaborate with sales, product, IT, legal, and compliance teams to ensure strategy alignment and smooth execution.

TV Host/Content and Brand Specialist at QVC - QURATE

Achieving predetermined sales targets using platforms including TV, internet, and social media. Defining communication guidelines for brand identity and brand awareness through social media and institutional communication tools. Developed Perception Mapping and Profiling (MMP) to optimize human resources and organizational dynamics, improving intra- and extra-corporate network communication efficiency.

Marketing Executive - Project Specialist at Freelance (EU and CH)

Start-up projects from pure idea to final product. Identification of key issues and approaches, including idea generation and selection, product-market fit, A/B testing, optimization. Notable projects include TERRAVIONICS (co-founder, ESA-sponsored) and SISSPRE (hardware/software for food traceability) with patents.

Marketing Executive - Project Specialist at Studio Miglio srl

Core business in fashion/accessories consulting; marketing planning; management of external relationships with clients; creative conception projects, content management, logistics, budgeting and reporting; team building; coordination of international working groups. Production and direction of live fashion shows and videos, with backstage activities and coordination of related events. Projects developed in EU-CH-USA. Main clients: Hugo Boss, Umdash, Forall Group, Daniel Hechter, Karl Lagerfeld.

Marketing action plans (B2B) at Dorado CIGS

Marketing action plans for a series of events sponsored by Philip Morris Inc. developed between Europe and Turkey. Management of dedicated sports content on the 'Jumpy.it' and 'Clickar.it' portals.

Art Curator at Aion Private Art Service and consulting

Commissioned to curate WOPART 2018 in Lugano, Switzerland, assembling an exhibition of classical and contemporary artists on behalf of AION.

Communication and Product Marketing Specialist at Studio Miglio srl

Marketing planning; management of external client relationships; creative conception, content management, budgeting and reporting; team leadership; coordination of international working groups; production and direction of live fashion shows and videos (EU-CH-USA). Main clients included Hugo Boss, Umdash, Forall Group, Daniel Hechter, Karl Lagerfeld.

Marketing Action Plans (B2B) for Events at DORADO CIGS

Marketing action plans for events sponsored by Philip Morris Inc., developed between Europe and Turkey; management of dedicated sports content on the Jumpy.it and Clickar.it portals.

Marketing Executive - Project Specialist at EU and CH Freelance

Led start-up projects from idea to final product; identified issues and approaches, including idea generation and selection, product-market fit, A/B testing, and optimization. Notable projects include TERRAVIONICS (co-founder, sponsored by ESA) Data-driven Agritech solutions; SISSPRE - traceability in Agri-Food and Precision Agriculture, with SW/HD patents.

Head of Digital Marketing at Silver Height Marketing Services (SH Holdings – Corporate Services - Property Development, Management & Hospitality)

Lead and scale a multi-entity marketing function across SEO, PPC, content, and marketing automation; manage €400K+ annual marketing budget; design and execute full-funnel acquisition strategies; drive a 30% increase in lead generation and a 25% uplift in conversion rate; implement automation workflows with n8n & Phantombuster, reducing manual workload by 28%; act as content lead across multiple company websites; align marketing with international corporate structures and multi-market operations; partner with sales, IT, legal, and product teams; analyze performance data and translate insights into scalable growth actions; report performance, forecasts, and strategic initiatives to senior leadership.

TV Host/Content and Brand Specialist at QVC Italia - QURATE

Delivered 5,300+ hours of live broadcasting in a high-performance real-time sales environment; optimized on-air conversion; developed brand communications across TV, digital, and social platforms; specialized in live commerce and conversion psychology; collaborated with marketing, merchandising, and production teams; created high-converting content across multiple channels; analyzed real-time performance metrics to optimize messaging and conversion rates; contributed to multi-channel campaigns within a large-scale retail ecosystem.

Marketing Executive - Project Specialist (Freelance) at Various Freelance Projects (EU and CH)

Launched and scaled multiple startups from ideation to market; focused on product-market fit, A/B testing, and growth optimization; co-founded TERRAVIONICS (ESA-supported agritech project); engaged in hardware/software development for agri-food traceability; communications and product marketing across EU, CH, and USA.

TV Host / Content and Brand Specialist at QVC Italia / Qurate

Delivered 5,300+ hours of live broadcasting in a high-performance sales environment; consistently achieved and exceeded sales targets through on-air optimization and audience insight; developed and executed brand communications across TV, digital, and social; specialized in live commerce and conversion psychology; created high-converting content and collaborated with marketing, merchandising, and production teams; analyzed real-time performance metrics to optimize messaging and conversion; contributed to multi-channel campaigns within a large retail ecosystem.

Marketing Executive - Project Specialist (Freelance) at Freelance - EU and CH

Launched and scaled multiple startups from ideation to market; focused on product-market fit, A/B testing, and growth optimization; co-founded TERRAVIONICS (ESA-supported agritech project) and SISSPRE hardware/software development for food traceability; managed marketing projects across EU/CH; built go-to-market strategies.

Studio / Marketing Professional at Studio Miglio srl

Marketing planning, client relationship management, content management, logistics, budgeting and reporting; production and direction of live fashion shows and videos; coordinated international projects across EU, CH, and USA; main clients included Hugo Boss, Umdash, Forall Group, Daniel Hechter, Karl Lagerfeld.

Marketing Action Plans (B2B) / Events at DORADO CIGS

Marketing action plans for events sponsored by Philip Morris Europe; managed dedicated sports content on Jumpy.it and Clickar.it; executed cross-border campaigns across Europe and Turkey.

Art Curator at Aion Private Art Service

Curated and organized an exhibition for WOPART 2018 in Lugano, on behalf of AION, featuring classical and contemporary artists.

Marketing Executive - Project Specialist Freelance at Freelance - EU and CH

Launched and scaled multiple startups from ideation to market. Focused on product-market fit, A/B testing, and growth optimization.