I'm Marco Granati, a results-driven digital marketing leader with extensive experience building and scaling international multi-channel campaigns, leading teams, and shaping brand stories across TV, e-commerce, and digital platforms. I excel at turning data into actionable growth, aligning marketing with sales, IT, legal, and product teams, and delivering measurable ROI through optimization and automation. I thrive in complex, multi-market environments and enjoy mentoring teams to amplify performance, creativity, and brand consistency. My approach combines strategic thinking with hands-on execution from content and storytelling (my experience spans various industries, including fashion, cosmetics, jewelry, and technology) to automation and performance marketing creating cohesive go-to-market programs that drive sustainable growth.…

Marco Granati

I'm Marco Granati, a results-driven digital marketing leader with extensive experience building and scaling international multi-channel campaigns, leading teams, and shaping brand stories across TV, e-commerce, and digital platforms. I excel at turning data into actionable growth, aligning marketing with sales, IT, legal, and product teams, and delivering measurable ROI through optimization and automation. I thrive in complex, multi-market environments and enjoy mentoring teams to amplify performance, creativity, and brand consistency. My approach combines strategic thinking with hands-on execution from content and storytelling (my experience spans various industries, including fashion, cosmetics, jewelry, and technology) to automation and performance marketing creating cohesive go-to-market programs that drive sustainable growth.…

Next availability:
May 4, 2026

I’m Marco Granati, a results-driven digital marketing leader with extensive experience building and scaling international multi-channel campaigns, leading teams, and shaping brand stories across TV, e-commerce, and digital platforms.
I excel at turning data into actionable growth, aligning marketing with sales, IT, legal, and product teams, and delivering measurable ROI through optimization and automation.
I thrive in complex, multi-market environments and enjoy mentoring teams to amplify performance, creativity, and brand consistency.
My approach combines strategic thinking with hands-on execution from content and storytelling (my experience spans various industries, including fashion, cosmetics, jewelry, and technology) to automation and performance marketing creating cohesive go-to-market programs that drive sustainable growth.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Hebrew (modern)
Intermediate

Work Experience

Head of Digital Marketing at CY Silver Height Holdings
July 1, 2025 - Present
Develop and implement digital marketing strategies aligned with business goals; target key audiences across SEO, PPC, social media, and email; lead and mentor a team of digital marketing specialists; manage budgets and vendors; analyze performance data to optimize campaigns and maximize ROI; collaborate with sales, product, IT, legal, and compliance teams to ensure strategy alignment and smooth execution; stay updated on digital marketing trends and technologies; report results to senior management.
Marketing Executive - Project Specialist at Freelance (EU & CH)
April 1, 2006 - Present
Lead startup projects from pure idea to final product; identify key issues and approaches (idea generation/selection, product-market fit, A/B testing, optimization); co-found TerraVionicS, data-driven Agritech solutions focusing on viticulture with potential expansion to other crops; coordinate EU-CH-USA initiatives.
Communication and Product Marketing Specialist at Studio Migliosrl
October 1, 1996 - January 1, 2006
Core business in fashion/accessories consulting and advisory services; marketing planning; management of external client relationships; creative concept projects; content management; logistics; budgeting and reporting; team building; coordination of international working groups; production and direction of live fashion shows and videos; projects developed across EU-CH-USA; main clients Hugo Boss, Daniel Hechter, Karl Lagerfeld.
Multi-Channel Marketing/Communications Specialist
June 1, 2000 - April 1, 2004
Marketing action plans (B2B) for a series of events sponsored by Philip Morris Inc.; developed between Europe and Turkey; management of dedicated sports content on the Jumpy.it and Clickar.it portals; production and coordination of events.
Curator at AION Private Art Service / WOPART 2018 (Lugano, CH)
September 20, 2018 - September 23, 2018
Commissioned as curator to set up an exhibition of classical and contemporary artists on behalf of AION; involved in coordination and exhibition setup for WOPART 2018 in Lugano, Switzerland.
Head of Digital Marketing at CYSilver Height Marketing Services (SH Holdings / Property Developments / Property Management / Hotel & Resorts)
July 1, 2025 - Present
Lead and mentor a team of digital marketing specialists, manage budgets, allocate resources, negotiate with vendors. Develop and implement digital marketing strategies aligned with business goals across SEO, PPC, social media, and email. Content lead for all company websites. Analyze performance data to optimize campaigns and maximize ROI. Collaborate with sales, product, IT, legal, and compliance teams to ensure strategy alignment and smooth execution.
TV Host/Content and Brand Specialist at QVC - QURATE
August 1, 2010 - March 1, 2025
Achieving predetermined sales targets using platforms including TV, internet, and social media. Defining communication guidelines for brand identity and brand awareness through social media and institutional communication tools. Developed Perception Mapping and Profiling (MMP) to optimize human resources and organizational dynamics, improving intra- and extra-corporate network communication efficiency.
Marketing Executive - Project Specialist at Freelance (EU and CH)
April 1, 2006 - Present
Start-up projects from pure idea to final product. Identification of key issues and approaches, including idea generation and selection, product-market fit, A/B testing, optimization. Notable projects include TERRAVIONICS (co-founder, ESA-sponsored) and SISSPRE (hardware/software for food traceability) with patents.
Marketing Executive - Project Specialist at Studio Miglio srl
October 1, 1996 - January 1, 2006
Core business in fashion/accessories consulting; marketing planning; management of external relationships with clients; creative conception projects, content management, logistics, budgeting and reporting; team building; coordination of international working groups. Production and direction of live fashion shows and videos, with backstage activities and coordination of related events. Projects developed in EU-CH-USA. Main clients: Hugo Boss, Umdash, Forall Group, Daniel Hechter, Karl Lagerfeld.
Marketing action plans (B2B) at Dorado CIGS
June 1, 2000 - April 1, 2004
Marketing action plans for a series of events sponsored by Philip Morris Inc. developed between Europe and Turkey. Management of dedicated sports content on the 'Jumpy.it' and 'Clickar.it' portals.
Art Curator at Aion Private Art Service and consulting
September 1, 2018 - September 23, 2018
Commissioned to curate WOPART 2018 in Lugano, Switzerland, assembling an exhibition of classical and contemporary artists on behalf of AION.
Communication and Product Marketing Specialist at Studio Miglio srl
October 1, 1996 - January 1, 2006
Marketing planning; management of external client relationships; creative conception, content management, budgeting and reporting; team leadership; coordination of international working groups; production and direction of live fashion shows and videos (EU-CH-USA). Main clients included Hugo Boss, Umdash, Forall Group, Daniel Hechter, Karl Lagerfeld.
Marketing Action Plans (B2B) for Events at DORADO CIGS
June 1, 2000 - April 1, 2004
Marketing action plans for events sponsored by Philip Morris Inc., developed between Europe and Turkey; management of dedicated sports content on the Jumpy.it and Clickar.it portals.
Marketing Executive - Project Specialist at EU and CH Freelance
April 1, 2006 - Present
Led start-up projects from idea to final product; identified issues and approaches, including idea generation and selection, product-market fit, A/B testing, and optimization. Notable projects include TERRAVIONICS (co-founder, sponsored by ESA) Data-driven Agritech solutions; SISSPRE - traceability in Agri-Food and Precision Agriculture, with SW/HD patents.
Head of Digital Marketing at Silver Height Marketing Services (SH Holdings – Corporate Services - Property Development, Management & Hospitality)
July 1, 2025 - Present
Lead and scale a multi-entity marketing function across SEO, PPC, content, and marketing automation; manage €400K+ annual marketing budget; design and execute full-funnel acquisition strategies; drive a 30% increase in lead generation and a 25% uplift in conversion rate; implement automation workflows with n8n & Phantombuster, reducing manual workload by 28%; act as content lead across multiple company websites; align marketing with international corporate structures and multi-market operations; partner with sales, IT, legal, and product teams; analyze performance data and translate insights into scalable growth actions; report performance, forecasts, and strategic initiatives to senior leadership.
TV Host/Content and Brand Specialist at QVC Italia - QURATE
August 1, 2010 - March 1, 2025
Delivered 5,300+ hours of live broadcasting in a high-performance real-time sales environment; optimized on-air conversion; developed brand communications across TV, digital, and social platforms; specialized in live commerce and conversion psychology; collaborated with marketing, merchandising, and production teams; created high-converting content across multiple channels; analyzed real-time performance metrics to optimize messaging and conversion rates; contributed to multi-channel campaigns within a large-scale retail ecosystem.
Marketing Executive - Project Specialist (Freelance) at Various Freelance Projects (EU and CH)
April 1, 2006 - Present
Launched and scaled multiple startups from ideation to market; focused on product-market fit, A/B testing, and growth optimization; co-founded TERRAVIONICS (ESA-supported agritech project); engaged in hardware/software development for agri-food traceability; communications and product marketing across EU, CH, and USA.
TV Host / Content and Brand Specialist at QVC Italia / Qurate
August 1, 2010 - March 31, 2025
Delivered 5,300+ hours of live broadcasting in a high-performance sales environment; consistently achieved and exceeded sales targets through on-air optimization and audience insight; developed and executed brand communications across TV, digital, and social; specialized in live commerce and conversion psychology; created high-converting content and collaborated with marketing, merchandising, and production teams; analyzed real-time performance metrics to optimize messaging and conversion; contributed to multi-channel campaigns within a large retail ecosystem.
Marketing Executive - Project Specialist (Freelance) at Freelance - EU and CH
April 1, 2006 - Present
Launched and scaled multiple startups from ideation to market; focused on product-market fit, A/B testing, and growth optimization; co-founded TERRAVIONICS (ESA-supported agritech project) and SISSPRE hardware/software development for food traceability; managed marketing projects across EU/CH; built go-to-market strategies.
Studio / Marketing Professional at Studio Miglio srl
October 1, 1996 - January 1, 2006
Marketing planning, client relationship management, content management, logistics, budgeting and reporting; production and direction of live fashion shows and videos; coordinated international projects across EU, CH, and USA; main clients included Hugo Boss, Umdash, Forall Group, Daniel Hechter, Karl Lagerfeld.
Marketing Action Plans (B2B) / Events at DORADO CIGS
June 1, 2000 - April 30, 2004
Marketing action plans for events sponsored by Philip Morris Europe; managed dedicated sports content on Jumpy.it and Clickar.it; executed cross-border campaigns across Europe and Turkey.
Art Curator at Aion Private Art Service
September 1, 2018 - September 23, 2018
Curated and organized an exhibition for WOPART 2018 in Lugano, on behalf of AION, featuring classical and contemporary artists.

Education

Degree in Political Science at University of Milan
January 1, 1988 - January 1, 1993
Specialization Training Course in European Project Design, Financial Management, and Activity Monitoring at Politecnico di Milano
January 1, 2017 - January 1, 2018
Enneagram Workshop and Training at The Good Ones Multichannel Agency
January 1, 2014 - December 31, 2014
Enneagram Certification at AION Private Art Service / CH
September 20, 2018 - September 23, 2018
Degree in Political Science at Università degli Studi di Milano (University of Milan)
January 1, 1988 - January 1, 1993
Classical High School Diploma at Istituto Studium MI
January 1, 1983 - January 1, 1988
Workshop in Communication and Marketing at Yale University
January 1, 1992 - January 1, 1993
Training in European project design, financial management, and activity monitoring at ACEA, Centro Itard, Allpa
January 1, 2014 - January 1, 2015
Training course in European project design, financial management, and activity monitoring at Politecnico di Milano
January 1, 2017 - January 1, 2018
Social Marketing Training at QVC ITALIA
January 1, 2014 - January 1, 2015
Degree in Political Science at University of Milan
January 1, 1988 - January 1, 1993
Classical High School Diploma at Istituto Studium MI
January 1, 1983 - January 1, 1988
Workshop in Communication and Marketing at Yale University
January 1, 1992 - January 1, 1993
Training course in European project design, financial management, and activity monitoring at ACEA, Centro Itard, Allpa
January 1, 2014 - January 1, 2015
Training course in social media strategy and digital marketing at Politecnico di Milano
January 1, 2017 - January 1, 2018
European project design, financial management, and activity monitoring (social media strategy integration) at Politecnico di Milano
January 1, 2017 - January 1, 2018
Degree in Political Science at University of Milan
January 1, 1988 - January 1, 1993
Classical High School Diploma at Istituto Studium MI
January 1, 1983 - January 1, 1988
Workshop in Communication and Marketing at Yale University
January 1, 1992 - January 1, 1993
Specialization courses in European project design, financial management, and activity monitoring at ACEA, Centro Itard, Allpa
January 1, 2014 - January 1, 2015
Training course on European project design, financial management, and activity monitoring at Politecnico di Milano
January 1, 2017 - January 1, 2018
Degree in Political Science at University of Milan
January 1, 1988 - January 1, 1993
Classical High School Diploma at Istituto Studium MI
January 11, 2030 - April 11, 2026
Degree in Political Science at University of Milan
January 1, 1988 - December 31, 1993
Workshop in Communication and Marketing at Yale University
January 1, 1992 - December 31, 1993
Training course in European project design, financial management, and activity monitoring at ACEA, Centro Itard, Allpa
January 1, 2014 - December 31, 2015
Specialization in Social Marketing / European project design at Politecnico di Milano
January 1, 2017 - December 31, 2018
QVC Italia - European project design, financial management, and activity monitoring at QVC Italia
January 1, 2014 - December 31, 2015

Qualifications

Enneagram Certification
September 20, 2018 - September 23, 2018
Enneagram Workshop and Training
January 1, 2014 - December 31, 2014
Workshop in Communication and Marketing
January 1, 1992 - January 1, 1993
Training in European project design, financial management, and activity monitoring
January 1, 2014 - January 1, 2015
Social Marketing Training
January 1, 2014 - January 1, 2015
Training course in European project design, financial management, and activity monitoring
January 1, 2017 - January 1, 2018
European project design, financial management, and activity monitoring
January 1, 2014 - January 1, 2015
Training course in social media strategy and digital marketing
January 1, 2017 - January 1, 2018
Workshop in Communication and Marketing
January 1, 1992 - January 1, 1993
Enneagram Workshop and Training
January 11, 2030 - March 20, 2026
Enneagram Workshop and Training
January 11, 2030 - March 20, 2026
Specialization courses in European project design, financial management, and activity monitoring
January 1, 2014 - January 1, 2015
Training course for the acquisition of technical skills in European project design, financial management, and activity monitoring
January 1, 2017 - January 1, 2018
Enneagram Workshop and Training
January 11, 2030 - April 11, 2026
Training in European project design, financial management, and activity monitoring
January 1, 2014 - January 1, 2015
Social Marketing and social media strategy training
January 1, 2017 - January 1, 2018
QVC Italia - European project design, financial management, and activity monitoring training
January 1, 2014 - January 1, 2015
Enneagram Workshop and Training
January 11, 2030 - April 16, 2026
Training course in European project design, financial management, and activity monitoring
January 1, 2014 - December 31, 2015
Workshop in Communication and Marketing
January 1, 1992 - December 31, 1993
Specialization in Social Marketing / European project design
January 1, 2017 - December 31, 2018
Enneagram Workshop and Training
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Manufacturing, Real Estate & Construction, Travel & Hospitality, Software & Internet, Telecommunications

Skills

Experience Level