Hi, I’m Sofie Keles, a freelance digital marketing consultant focused on paid social campaigns (Meta/Instagram) with a track record of growth across multiple brands. I specialize in performance-driven campaigns, data-driven optimization, and creating cohesive content plans that align paid and organic efforts to drive engagement and sales. I’ve built strong, remote-friendly partnerships with cross-functional, international teams and have initiated collaborations with organizations like Trygga Barnen to create safe and meaningful experiences for children in vulnerable situations. I’m comfortable leading end-to-end campaigns from strategy through execution and measurement.

Sofie Keles

Hi, I’m Sofie Keles, a freelance digital marketing consultant focused on paid social campaigns (Meta/Instagram) with a track record of growth across multiple brands. I specialize in performance-driven campaigns, data-driven optimization, and creating cohesive content plans that align paid and organic efforts to drive engagement and sales. I’ve built strong, remote-friendly partnerships with cross-functional, international teams and have initiated collaborations with organizations like Trygga Barnen to create safe and meaningful experiences for children in vulnerable situations. I’m comfortable leading end-to-end campaigns from strategy through execution and measurement.

Available to hire

Hi, I’m Sofie Keles, a freelance digital marketing consultant focused on paid social campaigns (Meta/Instagram) with a track record of growth across multiple brands. I specialize in performance-driven campaigns, data-driven optimization, and creating cohesive content plans that align paid and organic efforts to drive engagement and sales.

I’ve built strong, remote-friendly partnerships with cross-functional, international teams and have initiated collaborations with organizations like Trygga Barnen to create safe and meaningful experiences for children in vulnerable situations. I’m comfortable leading end-to-end campaigns from strategy through execution and measurement.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Turkish
Advanced
Swedish
Fluent
English
Fluent

Work Experience

Owner / Founder at Bake Cake
January 1, 2010 - December 31, 2013
Built and marketed a brand, established an online presence, and produced marketing content including video ads and social media posts. Led growth initiatives and branding efforts.
Freelance Social Media Marketer at Self-employed / Freelance
January 1, 2019 - December 31, 2024
Provided freelance social media assignments (content creation, channel alignment, performance measurements) for multiple clients, coordinating with teams remotely and delivering results.
Freelance Digital Marketing Consultant at Bake Cake
January 1, 2019 - January 1, 2024
Plan, create, and optimize paid social campaigns (Meta/Instagram) with a focus on performance and conversions. Manage social media calendars and content production for multiple brands. Analyze campaign performance and implement data-driven improvements. Grew Instagram audience from 256 to 10,000+ through strategic content planning and organic growth. Planned and executed digital campaigns contributing to expanded customer base and increased sales. Produced ongoing social media content and newsletters aligned with brand positioning. Worked hands-on with SEO optimization and collaborated with a web agency to improve site structure and keyword targeting. Initiated and led collaborations with children's rights organizations (e.g., Trygga Barnen) to create safe and meaningful experiences for children in vulnerable situations.

Education

Online Course at Google Analytics Academy
January 11, 2030 - January 21, 2026
International Marketing at Halmstad University
January 11, 2030 - January 21, 2026
Bachelor's degree in International Marketing at Halmstad University
January 11, 2030 - March 30, 2026

Qualifications

Google Analytics Certification
January 11, 2030 - January 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education