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I'm Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI. I'm experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.…I'm Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI. I'm experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.

Warren Barbary

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI. I'm experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.…I'm Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI. I'm experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.

Available to hire

I’m Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI.

I’m experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Afrikaans

Advanced

Work Experience

Digital Marketing Consultant at Drive Away SA

January 1, 2021 - January 1, 2024

Redesigned and optimized Drive Away SA's lead-generation engine; managed paid media budgets across Google Ads and Meta Ads; refined audience targeting, messaging and landing pages; delivered improvements in CPA and ROI; produced real-time performance reporting; led CRO and UX improvements to the customer journey.

Founder & Head of Digital Strategy at Barends Media

January 1, 2018 - January 1, 2021

Led new business development, marketing strategy and multi-channel media buys; built client base and annual revenue; directed planning, negotiation and execution of complex campaigns; fostered a culture of innovation and performance.

Retail Manager at Woolworths

January 1, 2008 - January 1, 2018

Served as a strategic adviser within a diverse client portfolio, leading operations and customer experience improvements; managed teams and aligned marketing efforts with business objectives.