I'm Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI. I'm experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.

Warren Barbary

I'm Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI. I'm experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.

Available to hire

I’m Warren Barbary, a digital marketing strategist with a passion for lead generation, funnel building, and performance marketing across PPC, SEO, and social channels. I thrive on turning data into actionable insights, running cross-functional campaigns, and delivering measurable ROI.

I’m experienced in planning and executing multi-channel campaigns for retailers and consumer brands, optimizing landing pages and content, and providing clear performance reporting to leadership. I enjoy collaborating with teams to drive brand growth, reduce waste, and continually test and optimize to stay ahead of the curve.

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Language

English
Fluent
Afrikaans
Advanced

Work Experience

Digital Marketing Consultant at Drive Away SA
January 1, 2021 - January 1, 2024
Redesigned and optimized Drive Away SA's lead-generation engine; managed paid media budgets across Google Ads and Meta Ads; refined audience targeting, messaging and landing pages; delivered improvements in CPA and ROI; produced real-time performance reporting; led CRO and UX improvements to the customer journey.
Founder & Head of Digital Strategy at Barends Media
January 1, 2018 - January 1, 2021
Led new business development, marketing strategy and multi-channel media buys; built client base and annual revenue; directed planning, negotiation and execution of complex campaigns; fostered a culture of innovation and performance.
Retail Manager at Woolworths
January 1, 2008 - January 1, 2018
Served as a strategic adviser within a diverse client portfolio, leading operations and customer experience improvements; managed teams and aligned marketing efforts with business objectives.

Education

Add your educational history here.

Qualifications

NQF Level 4: Retail Business Management
January 1, 2012 - January 1, 2014

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other