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I am a results-driven copywriter, content producer and journalist with a knack for turning complex topics into clear, engaging narratives. My focus areas include data-driven storytelling, digital marketing, SEO and CMS management, and I thrive on helping brands connect with audiences and grow. Currently I lead cross-functional content production for sports and lifestyle brands, blending editorial rigor with creative storytelling to boost fan engagement and product adoption. I enjoy collaborating with diverse teams to launch new features, grow audiences and deliver memorable experiences across app, web and social channels.…I am a results-driven copywriter, content producer and journalist with a knack for turning complex topics into clear, engaging narratives. My focus areas include data-driven storytelling, digital marketing, SEO and CMS management, and I thrive on helping brands connect with audiences and grow. Currently I lead cross-functional content production for sports and lifestyle brands, blending editorial rigor with creative storytelling to boost fan engagement and product adoption. I enjoy collaborating with diverse teams to launch new features, grow audiences and deliver memorable experiences across app, web and social channels.

William Murray

Writer, Copywriter, Content Producer, +4

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I am a results-driven copywriter, content producer and journalist with a knack for turning complex topics into clear, engaging narratives. My focus areas include data-driven storytelling, digital marketing, SEO and CMS management, and I thrive on helping brands connect with audiences and grow. Currently I lead cross-functional content production for sports and lifestyle brands, blending editorial rigor with creative storytelling to boost fan engagement and product adoption. I enjoy collaborating with diverse teams to launch new features, grow audiences and deliver memorable experiences across app, web and social channels.…I am a results-driven copywriter, content producer and journalist with a knack for turning complex topics into clear, engaging narratives. My focus areas include data-driven storytelling, digital marketing, SEO and CMS management, and I thrive on helping brands connect with audiences and grow. Currently I lead cross-functional content production for sports and lifestyle brands, blending editorial rigor with creative storytelling to boost fan engagement and product adoption. I enjoy collaborating with diverse teams to launch new features, grow audiences and deliver memorable experiences across app, web and social channels.

Available to hire

I am a results-driven copywriter, content producer and journalist with a knack for turning complex topics into clear, engaging narratives. My focus areas include data-driven storytelling, digital marketing, SEO and CMS management, and I thrive on helping brands connect with audiences and grow.

Currently I lead cross-functional content production for sports and lifestyle brands, blending editorial rigor with creative storytelling to boost fan engagement and product adoption. I enjoy collaborating with diverse teams to launch new features, grow audiences and deliver memorable experiences across app, web and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO-Optimised Copywriter at Wonderbly

August 1, 2025 - Present

Created localised product and campaign copy across UK/US; managed launch workflows for new products; oversaw content creation, approvals and delivery of marketing materials.

Reporter / Journalist at Hayters TV

March 1, 2025 - Present

Wrote compelling match previews and post-match analyses for top-tier football; collaborated with editors on timely, SEO-optimized content; storytelling under deadline pressure with journalistic integrity.

Course Consultant at ELV TR

February 1, 2025 - Present

Supported practical sports journalism training as course consultant; assisted lead consultant and taught data integration in sports reporting. Marked assessments, provided feedback and mentored students one-on-one on career development.

Course Consultant at ELVTR

February 1, 2025 - Present

Assisted lead consultant in delivering practical sports journalism training; taught data integration in sports reporting; marked assessments; mentored students.

SEO-Optimised Copywriter at iwocapay

December 1, 2024 - Present

Produced SEO-driven fintech content; simplified complex concepts; conducted competitive research to refine content strategy.

Content Producer / Reporter / Marketing at Two Circles

March 1, 2024 - Present

Led end-to-end content production and editorial planning for live Premier League coverage and fan experiences; integrated data-driven storytelling; launched in-app features; managed cross-functional teams; developed content for The Hundred; drove engagement and retention through targeted marketing.

Co-Founder / Chief Content Officer at NUFF

March 1, 2023 - Present

Launched and scaled NUFF, a digital platform for East London's food, drink, and nightlife; developed and optimised content to drive audience growth and retention; managed end-to-end content production, scheduling and social growth strategies.