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I'm Gilberto Genua, a Senior Product Designer based in Como, Italy, with 10+ years in B2B SaaS. I’m pragmatic and hands-on, simplifying complex problems through research, prototyping, and scalable component libraries that teams can reuse. My work has shipped across products used by 100+ companies, delivering measurable impact and cleaner handoffs. Recently I’ve expanded into AI-assisted prototyping, no/low-code workflows, and MVP incubation to accelerate discovery and delivery, helping teams move from concept to tested ideas faster.…I'm Gilberto Genua, a Senior Product Designer based in Como, Italy, with 10+ years in B2B SaaS. I’m pragmatic and hands-on, simplifying complex problems through research, prototyping, and scalable component libraries that teams can reuse. My work has shipped across products used by 100+ companies, delivering measurable impact and cleaner handoffs. Recently I’ve expanded into AI-assisted prototyping, no/low-code workflows, and MVP incubation to accelerate discovery and delivery, helping teams move from concept to tested ideas faster.

Gilberto Genua Sr.

Product Designer, UI Designer, UX Designer, +2

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I'm Gilberto Genua, a Senior Product Designer based in Como, Italy, with 10+ years in B2B SaaS. I’m pragmatic and hands-on, simplifying complex problems through research, prototyping, and scalable component libraries that teams can reuse. My work has shipped across products used by 100+ companies, delivering measurable impact and cleaner handoffs. Recently I’ve expanded into AI-assisted prototyping, no/low-code workflows, and MVP incubation to accelerate discovery and delivery, helping teams move from concept to tested ideas faster.…I'm Gilberto Genua, a Senior Product Designer based in Como, Italy, with 10+ years in B2B SaaS. I’m pragmatic and hands-on, simplifying complex problems through research, prototyping, and scalable component libraries that teams can reuse. My work has shipped across products used by 100+ companies, delivering measurable impact and cleaner handoffs. Recently I’ve expanded into AI-assisted prototyping, no/low-code workflows, and MVP incubation to accelerate discovery and delivery, helping teams move from concept to tested ideas faster.

Available to hire

I’m Gilberto Genua, a Senior Product Designer based in Como, Italy, with 10+ years in B2B SaaS. I’m pragmatic and hands-on, simplifying complex problems through research, prototyping, and scalable component libraries that teams can reuse. My work has shipped across products used by 100+ companies, delivering measurable impact and cleaner handoffs.

Recently I’ve expanded into AI-assisted prototyping, no/low-code workflows, and MVP incubation to accelerate discovery and delivery, helping teams move from concept to tested ideas faster.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Work Experience

Freelance Product Designer at Independent / Freelance

June 1, 2024 - Present

Provided product design services for diverse clients, exploring AI and no/low-code tools (LLMs, Bolt, Lovable, Tempo, Napkin, Gamma) to accelerate discovery, prototyping, and automation. Led Renovo MVP (time-tracking app for restorers) from concept to prototyping in Figma and Make, currently tested by a small group of early users.

Senior Product Designer at Plug-in s.r.l.

January 1, 2018 - June 1, 2024

Led the complete redesign of RapidoECS enterprise platform, transforming navigation architecture and implementing a modular design system adopted by 100+ companies; reduced support requests by 25% and accelerated development cycles. Launched Kokous, a visitor and meeting room management solution; engineered IBL Banca’s management portal by integrating two legacy systems and reducing process errors by ~25–30%. Built and maintained UI component libraries; collaborated in Agile teams; conducted user research to inform decisions; promoted from UI/UX designer to Senior Product Designer.

UI/UX Designer at Plug-in s.r.l.

August 1, 2015 - January 1, 2018

Redesigned Levi’s Footwear & Accessories development portal, shortening workflow steps by 27% and improving usability scores. Delivered Credit Agricole’s insurance renewal portal for multi-policy products; developed digital platforms for Ermenegildo Zegna, streamlining operations across retail and production, leading to measurable time savings.

UI/UX Designer at DueEsseTi s.r.l.

January 1, 2016 - Present

Designed and launched Odoo-based websites fully integrated with Odoo ERP to streamline business workflows. Enhanced usability and visuals of custom Odoo ERP applications. Led redesign of a website, private user area, and admin portal for a major telecommunications retail division with nationwide distribution. Prototyped an operational dashboard for a leading company in the professional and industrial cleaning industry, reducing reporting times from days to hours.

Freelance Web Designer at Independent

January 1, 2006 - January 1, 2015

Delivered branding, websites, and UX assets for Panino Giusto, Renè Caovilla, Fluidmesh (acquired by Cisco), MinebeaMitsumi Group. Built long-term client relationships; worked across technology, food, fashion, consulting, and industrial sectors; built CMS-based websites (WordPress, PrestaShop) for corporate sites and e-commerce; improved presentation, project management, and front-end skills.