I am a Senior Media Buyer with over 5 years of experience in performance marketing, specializing in content and search arbitrage. My journey has been marked by a passion for driving impactful advertising campaigns that not only meet but exceed client expectations. I thrive on optimizing campaign performance through creative testing and analytical strategies, continually seeking ways to enhance ROI and deliver consistent results in fluctuating markets. Throughout my career, I have managed high-budget native advertising campaigns across various platforms, engaging with clients to understand their needs and align strategies accordingly. My collaborative approach and strong communication skills have enabled me to work effectively with internal teams and stakeholders, ensuring that every campaign is executed seamlessly with a focus on scalability and sustained profitability.

Rizwan Manzoor

I am a Senior Media Buyer with over 5 years of experience in performance marketing, specializing in content and search arbitrage. My journey has been marked by a passion for driving impactful advertising campaigns that not only meet but exceed client expectations. I thrive on optimizing campaign performance through creative testing and analytical strategies, continually seeking ways to enhance ROI and deliver consistent results in fluctuating markets. Throughout my career, I have managed high-budget native advertising campaigns across various platforms, engaging with clients to understand their needs and align strategies accordingly. My collaborative approach and strong communication skills have enabled me to work effectively with internal teams and stakeholders, ensuring that every campaign is executed seamlessly with a focus on scalability and sustained profitability.

Available to hire

I am a Senior Media Buyer with over 5 years of experience in performance marketing, specializing in content and search arbitrage. My journey has been marked by a passion for driving impactful advertising campaigns that not only meet but exceed client expectations. I thrive on optimizing campaign performance through creative testing and analytical strategies, continually seeking ways to enhance ROI and deliver consistent results in fluctuating markets.

Throughout my career, I have managed high-budget native advertising campaigns across various platforms, engaging with clients to understand their needs and align strategies accordingly. My collaborative approach and strong communication skills have enabled me to work effectively with internal teams and stakeholders, ensuring that every campaign is executed seamlessly with a focus on scalability and sustained profitability.

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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Senior Media Buyer – Content Arbitrage at Rhino LLC (USA)
May 1, 2025 - Present
Leading content arbitrage campaigns with a focus on scalability and sustained profitability. Managing and optimizing campaigns across Taboola, Outbrain, Zemanta, MGID, NewsBreak, and MediaGo, overseeing $100K+ monthly ad spend, maintaining positive ROI through continuous optimization.
Senior Media Buyer (Search Arbitrage) at IMMERSIVE PEAK LLC (USA)
September 1, 2024 - May 1, 2025
Managing search arbitrage campaigns across native and discovery platforms, optimized traffic sources to improve ROI by 20–30% across multiple campaigns, collaborating with internal teams to align traffic quality with monetization goals.
Freelance Media Buyer & Digital Marketer at Various Companies & Universities
January 1, 2019 - December 31, 2019
Delivered media buying, lead generation, and digital marketing solutions. Worked with multiple organizations on short-term and long-term performance projects, specializing in native traffic acquisition, audience targeting, and conversion optimization.
Branch Manager at Nestlé Pakistan
January 1, 2017 - December 31, 2019
Managed branch operations, team supervision, and sales performance, improving operational efficiency and customer satisfaction metrics.
Advertising Analyst & Campaign Manager (Media Buyer) at Front Story (Europe)
June 1, 2022 - September 30, 2024
Managed performance-driven native ad campaigns for European clients, executing full campaign lifecycle: strategy, launch, optimization, and reporting.

Education

Bachelor's Degree at University of Sargodha
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services