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I am a results-driven Online Marketing & Performance professional with hands-on experience driving traffic, conversions and customer-centric digital experiences across e-commerce platforms. I bring a strong analytical mindset and a track record of optimizing merchandising initiatives, marketing campaigns and performance metrics in fast-paced, data-driven environments. I excel at turning data-driven insights into practical optimization and scalable digital experiences, leading cross-functional initiatives from strategy to execution and delivering tangible improvements in partner and customer satisfaction.…I am a results-driven Online Marketing & Performance professional with hands-on experience driving traffic, conversions and customer-centric digital experiences across e-commerce platforms. I bring a strong analytical mindset and a track record of optimizing merchandising initiatives, marketing campaigns and performance metrics in fast-paced, data-driven environments. I excel at turning data-driven insights into practical optimization and scalable digital experiences, leading cross-functional initiatives from strategy to execution and delivering tangible improvements in partner and customer satisfaction.

Luz de Lourdes Villarmet

Marketing Strategist, Performance Marketer, Growth Marketer, +2

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I am a results-driven Online Marketing & Performance professional with hands-on experience driving traffic, conversions and customer-centric digital experiences across e-commerce platforms. I bring a strong analytical mindset and a track record of optimizing merchandising initiatives, marketing campaigns and performance metrics in fast-paced, data-driven environments. I excel at turning data-driven insights into practical optimization and scalable digital experiences, leading cross-functional initiatives from strategy to execution and delivering tangible improvements in partner and customer satisfaction.…I am a results-driven Online Marketing & Performance professional with hands-on experience driving traffic, conversions and customer-centric digital experiences across e-commerce platforms. I bring a strong analytical mindset and a track record of optimizing merchandising initiatives, marketing campaigns and performance metrics in fast-paced, data-driven environments. I excel at turning data-driven insights into practical optimization and scalable digital experiences, leading cross-functional initiatives from strategy to execution and delivering tangible improvements in partner and customer satisfaction.

Available to hire

I am a results-driven Online Marketing & Performance professional with hands-on experience driving traffic, conversions and customer-centric digital experiences across e-commerce platforms. I bring a strong analytical mindset and a track record of optimizing merchandising initiatives, marketing campaigns and performance metrics in fast-paced, data-driven environments.

I excel at turning data-driven insights into practical optimization and scalable digital experiences, leading cross-functional initiatives from strategy to execution and delivering tangible improvements in partner and customer satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Advanced

Spanish; Castilian

Fluent

Work Experience

Program Manager Intern at Amazon EU

June 1, 2025 - November 1, 2025

Led weekly operational support sessions, reducing vendor escalations by 35% and improving issue resolution time by 40%, directly enhancing partner and customer experience. Contributed to the development of an AI-supported internal tool, reducing average response time from 48h to 4h, improving operational efficiency and decision-making. Tracked and reported performance KPIs across 6+ EU markets, enabling weekly data-driven recommendations and faster operational decisions.

Digital Project Manager at Oreegami

September 1, 2024 - March 1, 2025

Designed and deployed a no-code digital prototype improving user journey clarity and operational efficiency. Conducted user testing and translated insights into actionable recommendations to support digital optimization and automation initiatives.

Performance Marketing Specialist at Dolead

July 1, 2022 - July 1, 2024

Executed and optimized online marketing campaigns, contributing to over 40% year-over-year revenue growth and generating over €500K in net revenue. Monitored and optimized performance metrics (traffic, conversion rate, cost efficiency), delivering +20% conversion uplift through continuous testing and prioritization. Owned end-to-end campaign execution, from strategy definition to reporting, prioritizing initiatives based on performance impact.

Digital Marketing Specialist at Click&Boat

August 1, 2021 - July 1, 2022

Managed paid media campaigns across Search, Display and Social Ads in 6 European markets, improving qualified lead generation by +15%. Optimized customer journeys through A/B testing of creatives, messaging and landing pages, improving conversion efficiency by ~10%. Leveraged Google Analytics and Data Studio to produce actionable insights, improving campaign efficiency +20%.

CRM & Travel Consultant at PLatinum Travel Club

November 1, 2019 - June 1, 2020

Delivered CRM-driven engagement initiatives, achieving 88% customer satisfaction, acting as the voice of the customer across digital and offline touchpoints.