Saya

Monitoring KPIs and data analysis through dashboards to improve customer experience and support strategic decision-making. Supporting international markets (US, UK, EMEA, Asia) in the deployment and management of culinary applications (Moulinex, Tefal, SEB, Krups, All-Clad, etc.). App Store Optimization and content management to increase visibility on App Store and Google Play. SEO and content strategy with keyword analysis using Semrush; voice adaptation via Semji; UX considerations; mobile and connected product trends; contributed to group digital strategy evolution.

Creation and distribution of engaging social media content (news, events) to increase agency visibility. Organization of a customer loyalty event and management of online communities (Facebook, Instagram).