Malesha Gunasekara

Lead and execute end-to-end corporate communications and content marketing across the Group; oversee large-scale events, campaigns, stakeholder engagement; manage internal and external communications; coordinate with external agencies; maintain brand voice; oversee crisis communications; manage budgets and approvals; guide cross-functional teams to ensure consistent messaging and language across channels.

Worked on creating and disseminating research findings in more publicly accessible formats in collaboration with research teams. Supervised and posted infographics, videos, posts, and company updates across organizational digital media pages and accounts on Facebook, X, Instagram, LinkedIn, YouTube, and TikTok; managed Vérité Research Instagram, LinkedIn, and TikTok accounts (including mant/management of thematic accounts such as Manthri.lk). Set platform targets, implemented strategies to reach audiences, ran paid promotions when requested, and provided monthly social media performance reports per platform. Provided research and logistical assistance to ongoing projects as assigned. Created social media content for Vérité products such as Manthri.lk and Public Finance.lk, supported quality and consistency of content and follow-up on publication posts, assisted with repackaging research outputs into platform-specific formats (tweets, infographics, podcast scripts, radio scripts, a

Worked with research teams to understand and disseminate research findings in more publicly accessible formats, providing guidance on creative and dissemination plans. Supervised and posted infographics, videos, posts, and company updates across digital media pages and accounts including Facebook, X, Instagram, LinkedIn, YouTube, and TikTok. Managed Verité Research social media accounts and set platform targets with strategies to achieve reach and engagement. Ran paid promotions on social media based on team requests. Produced monthly social media performance reports per platform. Provided research and logistical support for ongoing projects, created re-packaged research outputs adapted to different social media platforms (e.g., tweets, infographics, podcast scripts, radio scripts, and article content), assisted with event logistics (invitations and coordination) and supported social media publicity (live-tweeting). Also supported production of background information for brochures a