After more than 15 years as a freelancer in online marketing, sales, and coaching, I am now looking for a new professional challenge in a permanent position. The reason is simple: I want to contribute my experience and energy to a strong team and achieve success together, rather than continuing to operate alone in the market. I have mainly worked with clients in the areas of business consulting, SaaS project management, and digital marketing, and was at times listed among the top 1% in the field of advertising services on LinkedIn. My clients included, for example, Zalon by Zalando, with whom I worked for seven years. management and digital marketing, and was at times listed among the top 1% in the advertising services sector on LinkedIn. My clients included Zalon by Zalando, with whom I worked for seven years. Among other things, this involved developing AI based on the customer journey to optimise processes and increase sales, as well as reducing returns. Another exciting project was with a subsidiary of Pfizer. Here, I took over the project management of the 12-person in-house marketing team. The goal was to develop a go- to-market marketing strategy that took over the budget of EUR 350,000 per year from two external agencies that had only been in the red until then. Within four months, the team was fully trained, and the new marketing strategy was generating profits. Among other things, I have won several international awards for marketing planning, and my start-up FakeScouts (detection of counterfeit products in online marketplaces) has been nominated by Plug'n'Play from Silicon Valley as one of the top 100 international retail start-ups. In addition, as a coach, trainer, and lecturer (FOM Dortmund), I have trained hundreds of specialists and managers, from personal needs assessments to complex B2B solutions. What sets me apart: • 15+ years of experience in sales and marketing • 6 international awards for business planning • Quick familiarisation with complex topics • Confident presentation, consulting, and team leadership at C-level • Strong closing orientation with a focus on sustainable customer relationships • A combination of sales and marketing professional & business consulting. • Analytical, persuasive, solution-oriented Particularly important: The market is currently changing rapidly due to artificial intelligence and automation. Thanks to my many years of experience in marketing, sales automation, and AI-supported processes, I can help teams not only master these dynamics but also use them to their competitive advantage. I look forward to contributing my extensive experience, entrepreneurial thinking, and expertise in dealing with new technologies to your company and achieving measurable success together.

Thorsten Hunsicker

After more than 15 years as a freelancer in online marketing, sales, and coaching, I am now looking for a new professional challenge in a permanent position. The reason is simple: I want to contribute my experience and energy to a strong team and achieve success together, rather than continuing to operate alone in the market. I have mainly worked with clients in the areas of business consulting, SaaS project management, and digital marketing, and was at times listed among the top 1% in the field of advertising services on LinkedIn. My clients included, for example, Zalon by Zalando, with whom I worked for seven years. management and digital marketing, and was at times listed among the top 1% in the advertising services sector on LinkedIn. My clients included Zalon by Zalando, with whom I worked for seven years. Among other things, this involved developing AI based on the customer journey to optimise processes and increase sales, as well as reducing returns. Another exciting project was with a subsidiary of Pfizer. Here, I took over the project management of the 12-person in-house marketing team. The goal was to develop a go- to-market marketing strategy that took over the budget of EUR 350,000 per year from two external agencies that had only been in the red until then. Within four months, the team was fully trained, and the new marketing strategy was generating profits. Among other things, I have won several international awards for marketing planning, and my start-up FakeScouts (detection of counterfeit products in online marketplaces) has been nominated by Plug'n'Play from Silicon Valley as one of the top 100 international retail start-ups. In addition, as a coach, trainer, and lecturer (FOM Dortmund), I have trained hundreds of specialists and managers, from personal needs assessments to complex B2B solutions. What sets me apart: • 15+ years of experience in sales and marketing • 6 international awards for business planning • Quick familiarisation with complex topics • Confident presentation, consulting, and team leadership at C-level • Strong closing orientation with a focus on sustainable customer relationships • A combination of sales and marketing professional & business consulting. • Analytical, persuasive, solution-oriented Particularly important: The market is currently changing rapidly due to artificial intelligence and automation. Thanks to my many years of experience in marketing, sales automation, and AI-supported processes, I can help teams not only master these dynamics but also use them to their competitive advantage. I look forward to contributing my extensive experience, entrepreneurial thinking, and expertise in dealing with new technologies to your company and achieving measurable success together.

Available to hire

After more than 15 years as a freelancer in online marketing, sales, and coaching, I am
now looking for a new professional challenge in a permanent position. The reason is
simple: I want to contribute my experience and energy to a strong team and achieve
success together, rather than continuing to operate alone in the market.
I have mainly worked with clients in the areas of business consulting, SaaS project
management, and digital marketing, and was at times listed among the top 1% in the field
of advertising services on LinkedIn.
My clients included, for example, Zalon by Zalando, with whom I worked for seven years.
management and digital marketing, and was at times listed among the top 1% in the
advertising services sector on LinkedIn.
My clients included Zalon by Zalando, with whom I worked for seven years. Among other
things, this involved developing AI based on the customer journey to optimise processes
and increase sales, as well as reducing returns.
Another exciting project was with a subsidiary of Pfizer. Here, I took over the project
management of the 12-person in-house marketing team. The goal was to develop a go-
to-market marketing strategy that took over the budget of EUR 350,000 per year from two
external agencies that had only been in the red until then. Within four months, the team
was fully trained, and the new marketing strategy was generating profits.
Among other things, I have won several international awards for marketing planning, and
my start-up FakeScouts (detection of counterfeit products in online marketplaces) has
been nominated by Plug’n’Play from Silicon Valley as one of the top 100 international
retail start-ups.
In addition, as a coach, trainer, and lecturer (FOM Dortmund), I have trained hundreds of
specialists and managers, from personal needs assessments to complex B2B solutions.
What sets me apart:
• 15+ years of experience in sales and marketing
• 6 international awards for business planning
• Quick familiarisation with complex topics
• Confident presentation, consulting, and team leadership at C-level
• Strong closing orientation with a focus on sustainable customer relationships
• A combination of sales and marketing professional & business consulting.
• Analytical, persuasive, solution-oriented
Particularly important: The market is currently changing rapidly due to artificial intelligence
and automation. Thanks to my many years of experience in marketing, sales automation,
and AI-supported processes, I can help teams not only master these dynamics but also
use them to their competitive advantage.
I look forward to contributing my extensive experience, entrepreneurial thinking, and
expertise in dealing with new technologies to your company and achieving measurable
success together.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
German
Fluent

Work Experience

AI Automation Specialist at WatchtowerOS
June 1, 2025 - Present
Building custom AI Voice Agents like LUNA AI for outbound sales calls and inbound support; AI that holds human-like conversations; cost-effective compared to hiring staff.
Startup Coach at Startup Idea Finder
April 1, 2025 - Present
Help B2B businesses and startup founders avoid the most expensive startup mistake by evaluating and pressure-testing ideas with heatmap scoring and founder fit analysis.
CMO / Head of AI Automation at Super Ads
September 1, 2024 - May 31, 2025
CMO and Head of Marketing AI automation; led growth at scale; introduced generative AI models to increase sales and marketing productivity; managed lead generation and funnels.
CMO / Founder at ViSPR.net
May 1, 2021 - February 28, 2025
CMO and founder of ViSPR (sold with exit); built an SEO WordPress plugin network; managed 750 registered users and 100+ partner directories; specialized in backlinks and ranking.
CMO / Project Manager at Startup School
March 1, 2016 - July 31, 2021
CMO and project manager; live workshops and marketing automation; reference customers incl. Audi, VW, Zalando, etc.
Project Manager / Founder at FakeScouts - The Firewall for Online Shopping
November 1, 2018 - June 30, 2021
SaaS brand protection solution for omnichannel eCommerce; won 6 international awards; 2018-11-01 to 2021-06-30.
Lecturer / Marketing Planning at FOM University of Applied Sciences
March 1, 2019 - October 31, 2020
Docent for Strategic Marketing Planning and Multichannel eCommerce Projects; taught 2019-03-01 to 2020-10-31.
IHK Certification Coach at IHK
May 1, 2016 - February 28, 2019
Business Coach for IHK Certification as Online Marketing Manager; program duration 2016-05-01 to 2019-02-28.
Area Sales Manager - Retail & Key Accounts at Philips
December 1, 2009 - January 31, 2012
Freelance position; managed 12 Saturn & Media Markt Key Accounts; training; 2009-12-01 to 2012-01-31.
Store Manager at Lacoste
April 1, 2013 - October 31, 2015
Store Manager; increased footwear sales; visual merchandising; 2013-04-01 to 2015-10-31.
Multichannel eCommerce & Distribution Manager at RevierHelden
December 1, 2005 - April 30, 2013
Multichannel eCommerce & distribution; 2005-12-01 to 2013-04-30.
Store Manager at JACK & JONES
February 1, 2012 - July 31, 2012
Store Manager; 2012-02-01 to 2012-07-31.
Area Sales Manager - Retail & Key Accounts at Nokia
December 1, 2005 - December 1, 2007
Retail & Key Account Sales; 2005-12-01 to 2007-12-01.
Sales Specialist - Retail & Key Accounts at Nokia
December 1, 2007 - December 1, 2009
Retail & Key Account Sales; 2007-12-01 to 2009-12-01.
CMO / AI Automation Specialist at ARAG Versicherungsvermittler
November 1, 2025 - Present
Leading AI automation initiatives and marketing strategy for insurance distribution across channels.
CMO / AI Automation Specialist at Launchtools
August 1, 2024 - Present
Prototype Factory and Coding Studio building custom AI projects; focus on AI tooling and automation.
CMO / Head of Marketing at Super-Ads.net
July 1, 2021 - August 31, 2024
Transformational consulting; growth at scale; lead generation; AI-driven marketing automation.
Consultant & Software Process Optimization at Zalon by Zalando
March 1, 2015 - October 1, 2021
Developing software to optimize B2C customer service; AI-based process improvements reducing task time from 90 minutes to 5 minutes.
CMO / Project Manager / Founder at FakeScouts
November 1, 2018 - June 1, 2021
SaaS brand protection solution for omnichannel eCommerce; 6 international awards; Top 100 nomination by Silicon Valley accelerator Plug’n’Play.
Lecturer / Marketing Planning at FOM Hochschule
March 1, 2019 - October 1, 2020
Docent for Strategic Marketing Planning and Multichannel eCommerce Projects.
Docent for Strategic Marketing Planning and Multichannel eCommerce Projects at FOM University, Dortmund
March 1, 2019 - October 1, 2020
Lectures and course leadership in strategic marketing and multichannel eCommerce.
Multichannel eCommerce & Multibrand Distribution at RevierHelden
December 1, 2005 - April 1, 2013
B2B and B2C multichannel distribution; email marketing automation; private label distribution for Intersport.
Sales Specialist - Retail & Key Accounts at Philips
December 1, 2007 - December 1, 2009
Key account sales; training and selling new consumer electronics products to Retail Key Accounts.
Nokia Enterprise Solutions Specialist - Retail & Key Account Sales at Nokia
December 1, 2005 - December 1, 2007
Enterprise solutions specialist; roadshows across Germany; CEBIT trade show participation; training.

Education

Diplom, Design at Hochschule Trier
January 1, 1998 - January 1, 2003
Abitur, Allgemeine Hochschulreife at Gymnasium am Stadtgarten
January 1, 1986 - January 1, 1995
Diplom, Design at Hochschule Trier
January 1, 1998 - January 1, 2003
Abitur, Allgemeine Hochschulreife at Gymnasium am Stadtgarten, Saarlouis
January 1, 1986 - January 1, 1995

Qualifications

IHK Certification: Online Marketing Manager
May 1, 2016 - February 28, 2019
Online Marketing Manager Certification (IHK)
May 1, 2016 - February 1, 2019

Industry Experience

Software & Internet, Professional Services, Retail, Education, Media & Entertainment, Financial Services