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Sociologist, DJ, marketing and events professional with a strong ability to read people, products and scenes. My interdisciplinary passion for music, from formal music education through academic research to an everyday habit of playlist-making, shapes how I think and work. I pair cultural fluency with data-driven rigour to shape authentic storytelling that resonates with audiences and drives measurable outcomes.…Sociologist, DJ, marketing and events professional with a strong ability to read people, products and scenes. My interdisciplinary passion for music, from formal music education through academic research to an everyday habit of playlist-making, shapes how I think and work. I pair cultural fluency with data-driven rigour to shape authentic storytelling that resonates with audiences and drives measurable outcomes.

Barbara Wachowicz

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Sociologist, DJ, marketing and events professional with a strong ability to read people, products and scenes. My interdisciplinary passion for music, from formal music education through academic research to an everyday habit of playlist-making, shapes how I think and work. I pair cultural fluency with data-driven rigour to shape authentic storytelling that resonates with audiences and drives measurable outcomes.…Sociologist, DJ, marketing and events professional with a strong ability to read people, products and scenes. My interdisciplinary passion for music, from formal music education through academic research to an everyday habit of playlist-making, shapes how I think and work. I pair cultural fluency with data-driven rigour to shape authentic storytelling that resonates with audiences and drives measurable outcomes.

Available to hire

Sociologist, DJ, marketing and events professional with a strong ability to read people, products and scenes.
My interdisciplinary passion for music, from formal music education through academic research to an everyday habit of playlist-making, shapes how I think and work. I pair cultural fluency with data-driven rigour to shape authentic storytelling that resonates with audiences and drives measurable outcomes.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Polish

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Music Marketing Specialist at Warner Music Poland

November 1, 2024 - July 1, 2025

Acted as a strategic marketing consultant across WM Southeastern Europe, WM Balkans and the Balkan Elektro label; advised on positioning, audience segmentation and content strategy; grew audience across multiple platforms; organized a visual rebrand strategy; proposed a data-driven marketing roadmap and documented analytics processes; built Notion dashboards and asset databases to streamline content calendars and project management.

Front of House at FS8 Pilates, Tone & Yoga

January 1, 2024 - November 1, 2024

Represented a premium wellness brand as the front-line contact, upholding brand tone and service standards; managed CRM records and follow-ups to increase client retention and conversion; handled payments, enquiries and daily operations.

Head of Marketing at LSE SU Polish Business Society

September 1, 2022 - June 1, 2024

Led marketing and promotion for the 13th Polish Economic Forum (500+ attendees); promoted to Head of Marketing; led a visual identity redesign; increased social media engagement by 130%; standardized content calendars and analytics; managed stakeholder outreach and partner relations.

Social Media Officer at Poland 2.0

September 1, 2023 - June 1, 2024

Co-developed education-focused social media strategy for two Poland 2.0 Summit editions; created social media content and managed editorial consistency; monitored campaign performance and iterated, leading to a 58% increase in social media following.

Brand Ambassador at PwC Poland

September 1, 2022 - June 1, 2023

Selected for the ‘Influencer PwC’ programme; organized targeted outreach to introduce PwC Poland initiatives to LSE’s international student community; developed stakeholder management, personal and employer branding; helped increase firm visibility among target recruits.

Marketing Intern at White Star Real Estate

June 1, 2020 - February 1, 2021

Managed social media channels for Elektrownia Powiśle, an urban redevelopment project; designed social media content and captions; maintained website/blog content; assisted PR and tenant outreach; pitched a premium positioning.

Graphic Design Intern at San Markos & Kerris

August 1, 2019 - August 1, 2019

Engaged in the creative process for an eco-friendly heating advertising campaign; used Adobe Suite to create graphics and proposals; contributed to communication strategy and campaign reach.