Senior Product Designer at Lighthouse

Effectively contributed to the end-to-end redesign of Spectrum, a B2B SaaS discovery platform, improving UI and workflows for a more intuitive experience. Enhancements reduced help documentation by 80%, cut onboarding time by 35%, and lowered post-onboarding questions by 60%, boosting adoption and user satisfaction.

Senior Product Designer at Qeexo

As the founding product designer at a Series B startup, developed a unified brand strategy across consumer and marketing materials, ensuring consistency across touchpoints. Partnered with business teams to align product features with company goals and user needs, delivering cohesive design solutions across multiple initiatives. Pioneered the development of Auto ML, an automated machine learning B2B SaaS platform, leading brand strategy and UI design to simplify complex workflows. Contributed to Qeexo’s acquisition by TDK and CES Innovation Award honoree.

Senior UI Designer at LeEco

Developed a new operating system for Le Eco's flagship mobile phone targeted at the US market. Collaborated closely with cross-functional teams to optimize performance, usability, and localization, ensuring the OS met the specific needs of American consumers.

Senior Visual Designer at Intel Security

Contributed to two security-focused mobile products, including Safe Family, with over 100,000 users worldwide. Designed features like location tracking, app limits, and web filtering to help parents stay connected and monitor their children's activities across all devices. Led the development of a new visual identity during the transition from McAfee to Intel Security, creating cohesive branding across digital and mobile platforms. Designed UI components, style guidelines, and marketing assets to ensure a seamless and modernized brand experience. Mentored junior designers and production artists, providing strategic guidance and hands-on support to uphold design quality, meet project requirements, and maintain brand consistency.

Senior Visual Designer at AT&T Interactive

Led the design team in rebranding and expanding the eCommerce Yellow Pages (YP) platform, enhancing local business visibility and consumer engagement across desktop and mobile applications. Developed cohesive visual identity, improved user experience, and optimized navigation to ensure design parity between platforms.