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Born and raised in San Francisco, I was immersed in art and cultural diversity from an early age. What began as simple curiosities and hobbies gradually evolved into a deep passion and understanding of fashion’s nuanced artistry. Guided by formal education, unwavering ambition, and a strong work ethic, I have cultivated a successful career characterized by a refined aesthetic and a keen eye for both American and international markets. With over 20 years of experience as a fashion designer and creative director, I have contributed to the growth and revenue of globally recognized brands across bridal, eveningwear, and beyond—delivering innovative collections with a distinctive style and impeccable craftsmanship. My portfolio includes collaborations with esteemed labels such as Randy Fenoli Bridal, Modeca, Modeca LUX, Sottero & Midgley, and Maggie Sottero. Through various leadership roles, I have built and nurtured strategic partnerships worldwide, particularly with factories and suppliers in China and Taiwan. My expertise lies in overseeing exceptional tailoring and meticulous attention to detail—ensuring each piece embodies both artistic vision and technical excellence. Working with cross-functional teams, I believe in building environments rooted in mutual respect and creative synergy to ensure high-performing results. Driven by an ongoing pursuit of excellence, I am eager to leverage my comprehensive experience, aesthetic sensibility, and leadership skills in new, dynamic roles within the fashion industry—whether in design direction, creative strategy, or brand development—to shape innovative collections and inspire industry evolution. …Born and raised in San Francisco, I was immersed in art and cultural diversity from an early age. What began as simple curiosities and hobbies gradually evolved into a deep passion and understanding of fashion’s nuanced artistry. Guided by formal education, unwavering ambition, and a strong work ethic, I have cultivated a successful career characterized by a refined aesthetic and a keen eye for both American and international markets. With over 20 years of experience as a fashion designer and creative director, I have contributed to the growth and revenue of globally recognized brands across bridal, eveningwear, and beyond—delivering innovative collections with a distinctive style and impeccable craftsmanship. My portfolio includes collaborations with esteemed labels such as Randy Fenoli Bridal, Modeca, Modeca LUX, Sottero & Midgley, and Maggie Sottero. Through various leadership roles, I have built and nurtured strategic partnerships worldwide, particularly with factories and suppliers in China and Taiwan. My expertise lies in overseeing exceptional tailoring and meticulous attention to detail—ensuring each piece embodies both artistic vision and technical excellence. Working with cross-functional teams, I believe in building environments rooted in mutual respect and creative synergy to ensure high-performing results. Driven by an ongoing pursuit of excellence, I am eager to leverage my comprehensive experience, aesthetic sensibility, and leadership skills in new, dynamic roles within the fashion industry—whether in design direction, creative strategy, or brand development—to shape innovative collections and inspire industry evolution.

Sabrina Toy

Creative Director, Designer, Brand Designer, +3

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Born and raised in San Francisco, I was immersed in art and cultural diversity from an early age. What began as simple curiosities and hobbies gradually evolved into a deep passion and understanding of fashion’s nuanced artistry. Guided by formal education, unwavering ambition, and a strong work ethic, I have cultivated a successful career characterized by a refined aesthetic and a keen eye for both American and international markets. With over 20 years of experience as a fashion designer and creative director, I have contributed to the growth and revenue of globally recognized brands across bridal, eveningwear, and beyond—delivering innovative collections with a distinctive style and impeccable craftsmanship. My portfolio includes collaborations with esteemed labels such as Randy Fenoli Bridal, Modeca, Modeca LUX, Sottero & Midgley, and Maggie Sottero. Through various leadership roles, I have built and nurtured strategic partnerships worldwide, particularly with factories and suppliers in China and Taiwan. My expertise lies in overseeing exceptional tailoring and meticulous attention to detail—ensuring each piece embodies both artistic vision and technical excellence. Working with cross-functional teams, I believe in building environments rooted in mutual respect and creative synergy to ensure high-performing results. Driven by an ongoing pursuit of excellence, I am eager to leverage my comprehensive experience, aesthetic sensibility, and leadership skills in new, dynamic roles within the fashion industry—whether in design direction, creative strategy, or brand development—to shape innovative collections and inspire industry evolution. …Born and raised in San Francisco, I was immersed in art and cultural diversity from an early age. What began as simple curiosities and hobbies gradually evolved into a deep passion and understanding of fashion’s nuanced artistry. Guided by formal education, unwavering ambition, and a strong work ethic, I have cultivated a successful career characterized by a refined aesthetic and a keen eye for both American and international markets. With over 20 years of experience as a fashion designer and creative director, I have contributed to the growth and revenue of globally recognized brands across bridal, eveningwear, and beyond—delivering innovative collections with a distinctive style and impeccable craftsmanship. My portfolio includes collaborations with esteemed labels such as Randy Fenoli Bridal, Modeca, Modeca LUX, Sottero & Midgley, and Maggie Sottero. Through various leadership roles, I have built and nurtured strategic partnerships worldwide, particularly with factories and suppliers in China and Taiwan. My expertise lies in overseeing exceptional tailoring and meticulous attention to detail—ensuring each piece embodies both artistic vision and technical excellence. Working with cross-functional teams, I believe in building environments rooted in mutual respect and creative synergy to ensure high-performing results. Driven by an ongoing pursuit of excellence, I am eager to leverage my comprehensive experience, aesthetic sensibility, and leadership skills in new, dynamic roles within the fashion industry—whether in design direction, creative strategy, or brand development—to shape innovative collections and inspire industry evolution.

Available to hire

Born and raised in San Francisco, I was immersed in art and cultural diversity from an early age. What began as
simple curiosities and hobbies gradually evolved into a deep passion and understanding of fashion’s nuanced
artistry. Guided by formal education, unwavering ambition, and a strong work ethic, I have cultivated a successful career characterized by a refined aesthetic and a keen eye for both American and international markets.

With over 20 years of experience as a fashion designer and creative director, I have contributed to the growth and revenue of globally recognized brands across bridal, eveningwear, and beyond—delivering innovative collections with a distinctive style and impeccable craftsmanship. My portfolio includes collaborations with esteemed labels such as Randy Fenoli Bridal, Modeca, Modeca LUX, Sottero & Midgley, and Maggie Sottero.

Through various leadership roles, I have built and nurtured strategic partnerships worldwide, particularly with factories and suppliers in China and Taiwan. My expertise lies in overseeing exceptional tailoring and meticulous attention to detail—ensuring each piece embodies both artistic vision and technical excellence. Working with cross-functional teams, I believe in building environments rooted in mutual respect and creative synergy to ensure high-performing results.

Driven by an ongoing pursuit of excellence, I am eager to leverage my comprehensive experience, aesthetic sensibility, and leadership skills in new, dynamic roles within the fashion industry—whether in design direction, creative strategy, or brand development—to shape innovative collections and inspire industry evolution.

Skills

Costume Design

Editorial Illustration

Fashion Design

Fashion Illustration

Illustration

Experience Level

Costume Design

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Work Experience

Principal Officer at Sabrina Toy Designs

April 1, 2021 - Present

Partnering with global clients to deliver customized design direction and executive-level creative strategies. Guiding companies through product diversification, brand repositioning, and market expansion. Building and nurturing strategic relationships with executives, investors, and key stakeholders to align design initiatives with business objectives. Providing high-level advisory on supplier relations and negotiations, improving cost structures and ensuring premium product execution. Developing tailored solutions for organizational challenges by integrating creative, operational, and financial considerations to strengthen performance.

Design Director & Lead Designer at Randy Fenoli

April 1, 2021 - Present

Rejuvenating collections with updated designs, increasing value by 250% in the first year, and sustaining 375% growth by year four. Designing and developing 60+ first samples annually, collaborating with factory teams and cross-functional partners to ensure accuracy and efficiency throughout the product life cycle. Establishing design standards and processes that boost productivity, while managing timelines, budgets, and market-informed product development. Operating remotely and joining essential meetings.

Chief Creative Director & Design Director at MODECA

April 1, 2021 - Present

Refreshing MODECA, Le Papillon, Couture by MODECA, Curves, and MODECA LUX brands with innovative designs and creative direction. Achieving consistent 20% annual revenue growth, despite the industry-wide decline in sales caused by the COVID-19 pandemic. Directing aesthetic vision while being the face of the brands. Generating 60+ initial samples annually, coordinating with global teams, and aligning with business strategies. Fostering relationships to articulate design goals and refine prototypes with supplier design teams. Analyzing market trends and competitor activities impacting product creation decisions. Managing budgets while maximizing resource efficiency. Working remotely and participating in critical seasonal meetings.

Senior Designer at Maggie Sottero Designs

June 1, 2007 - July 1, 2020

Recruited to elevate design quality and brand recognition for Sottero & Midgley, Maggie Sottero, and Rebecca Ingram, achieving top-ranking “platinum” styles with 25% annual revenue growth. Designed and managed the full product lifecycle of 200+ gowns annually, through trend research, sketch merchandising, tech packs, sample approvals, and factory collaboration. Directed domestic and overseas design teams, streamlining processes in fit, lace placement, beading, and production precision. Mentored 10+ junior designers to refine skills, and execute techniques. Brand Ambassador through trunk show appearances, and media illustration.