Available to hire
I am a Digital Marketing & Ad Operations Specialist with over 5 years of experience in driving performance-focused digital campaigns. My expertise lies in executing and optimizing campaigns across various platforms, ensuring that every effort aligns with performance and ROI goals. I thrive in remote working environments and am passionate about leveraging analytics to enhance campaign effectiveness.
Work Experience
Senior Business Analyst – Digital Marketing & Ad Operations at VisionPLUS | SRM IT Services Sdn Bhd
November 1, 2025 - PresentDevelop, execute, and optimize digital marketing and paid media campaigns aligned with performance and ROI goals. Analyze campaign performance metrics and recommend optimization strategies while supporting Meta Ads and programmatic campaigns.
Business Analyst - Digital Operations & Performance Reporting at GQ Bay Software
February 1, 2020 - May 1, 2025Supported execution of digital marketing and campaign-style initiatives. Assisted in SEO data analysis, traffic monitoring, and conversion reporting while validating tracking tags and generating performance reports using Microsoft Excel.
Education
Master’s Program in Business Analysis at Simplilearn & IBM
January 11, 2030 - January 21, 2026Bachelor’s Degree in Biotechnology at Chaitanya Deemed University
January 11, 2030 - January 21, 2026Qualifications
CBAP – Certified Business Analysis Professional
January 11, 2030 - January 21, 2026Agile Scrum Master
January 11, 2030 - January 21, 2026Data Analysis with Python
January 11, 2030 - January 21, 2026Generative AI – Google Cloud
January 11, 2030 - January 21, 2026Industry Experience
Software & Internet, Professional Services
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