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I am Barbara Essam Girgis, a Cairo-based Creative Director and Brand Strategist with 7+ years of experience bridging spatial design and digital growth. I specialize in building '360-degree' brand ecosystems that drive measurable results across offline and online touchpoints. I lead cross-functional teams, deliver high-impact campaigns for global brands, and continuously explore AI-enhanced workflows to elevate brand positioning while reducing waste.…I am Barbara Essam Girgis, a Cairo-based Creative Director and Brand Strategist with 7+ years of experience bridging spatial design and digital growth. I specialize in building '360-degree' brand ecosystems that drive measurable results across offline and online touchpoints. I lead cross-functional teams, deliver high-impact campaigns for global brands, and continuously explore AI-enhanced workflows to elevate brand positioning while reducing waste.

Barbara Essam Girgis

Creative Director, Brand Strategist, Art Director, +3

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I am Barbara Essam Girgis, a Cairo-based Creative Director and Brand Strategist with 7+ years of experience bridging spatial design and digital growth. I specialize in building '360-degree' brand ecosystems that drive measurable results across offline and online touchpoints. I lead cross-functional teams, deliver high-impact campaigns for global brands, and continuously explore AI-enhanced workflows to elevate brand positioning while reducing waste.…I am Barbara Essam Girgis, a Cairo-based Creative Director and Brand Strategist with 7+ years of experience bridging spatial design and digital growth. I specialize in building '360-degree' brand ecosystems that drive measurable results across offline and online touchpoints. I lead cross-functional teams, deliver high-impact campaigns for global brands, and continuously explore AI-enhanced workflows to elevate brand positioning while reducing waste.

Available to hire

I am Barbara Essam Girgis, a Cairo-based Creative Director and Brand Strategist with 7+ years of experience bridging spatial design and digital growth. I specialize in building ‘360-degree’ brand ecosystems that drive measurable results across offline and online touchpoints.

I lead cross-functional teams, deliver high-impact campaigns for global brands, and continuously explore AI-enhanced workflows to elevate brand positioning while reducing waste.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Intermediate

Work Experience

Director of Multidisciplinary Design Squad at Orchestra Media

September 1, 2025 - December 1, 2025

Orchestrated the full design lifecycle for 2D/3D environmental graphics; led a high-performing team across Egypt and the GCC; accelerated business development and delivered omni-channel campaigns for major industry events.

Creative Director & AI Visionary at Orchestra Media

September 1, 2025 - December 31, 2025

Strategic creative director role focused on AI-enhanced workflows; drove growth through data-driven content strategies, increasing organic engagement by 2,595% and expanding organic reach by 18%; led omnichannel content programs and client-facing executive storytelling.

Head of Design and Agency at Cairo Design Studio (Self-Employed)

March 1, 2025 - July 1, 2025

Directed a multidisciplinary design squad, orchestrating the full design lifecycle for 2D/3D environmental graphics and leading teams across Egypt and the GCC to deliver high-impact branding and exhibition work.

Head of Design and Agency at Orchestra Media

March 1, 2025 - July 31, 2025

Directed a multidisciplinary design squad: led the full design lifecycle for 2D/3D environmental graphics, across Egypt and GCC region; built a high-performing team; accelerated brand outcomes and stakeholder alignment; established cross-functional operations bridging digital campaigns with on-site experiences; strengthened offline/online integration and omnichannel narratives.

Creative Director at Eleonor Marketing Agency

January 1, 2023 - January 1, 2025

Led creative direction for global brands including Coca-Cola, Saint-Gobain, Dell and other clients; built 360-degree brand imaging; managed cross-functional teams; steered omni-channel campaigns and high-stakes pitches.

Content Creator at Eleonor Marketing Agency

December 1, 2020 - December 1, 2022

Created digital content and brand assets; authored scripts and voiceovers; supported national and international campaigns; contributed to branding and marketing initiatives.

Interior Designer at Self-Employed

November 1, 2018 - August 31, 2019

Architected interior concepts for luxury residential compounds; oversaw architectural and interior design for US-based projects remotely from Egypt, ensuring compliance with North American building standards and luxury aesthetics.