As an ideas-first Creative Lead + Art Director with a focus on digital, editorial and commercial projects, I always hold on to the persistent urge to tell a good story. Over the last 15 years, I’ve worked with big and small agencies, independent boutiques, start-ups, and as an in-house Art Director for leading brands. I’m passionate about directing photography and video on set and bringing a vision to life through well-crafted, fresh and contemporary outputs and campaigns. As a creative, I spearhead cut-through thinking and ideas, integrating advertising campaigns across emerging channels—TV, print, digital & social—while leading design. Working directly with clients, I seek partnerships to deliver strategic, emotionally-resonant work that also achieves brand goals.

Elle Plank

As an ideas-first Creative Lead + Art Director with a focus on digital, editorial and commercial projects, I always hold on to the persistent urge to tell a good story. Over the last 15 years, I’ve worked with big and small agencies, independent boutiques, start-ups, and as an in-house Art Director for leading brands. I’m passionate about directing photography and video on set and bringing a vision to life through well-crafted, fresh and contemporary outputs and campaigns. As a creative, I spearhead cut-through thinking and ideas, integrating advertising campaigns across emerging channels—TV, print, digital & social—while leading design. Working directly with clients, I seek partnerships to deliver strategic, emotionally-resonant work that also achieves brand goals.

Available to hire

As an ideas-first Creative Lead + Art Director with a focus on digital, editorial and commercial projects, I always hold on to the persistent urge to tell a good story. Over the last 15 years, I’ve worked with big and small agencies, independent boutiques, start-ups, and as an in-house Art Director for leading brands. I’m passionate about directing photography and video on set and bringing a vision to life through well-crafted, fresh and contemporary outputs and campaigns.

As a creative, I spearhead cut-through thinking and ideas, integrating advertising campaigns across emerging channels—TV, print, digital & social—while leading design. Working directly with clients, I seek partnerships to deliver strategic, emotionally-resonant work that also achieves brand goals.

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Language

English
Fluent

Work Experience

Art Director at Bendon Lingerie
November 1, 2022 - Present
Gatekeeper to all visuals, photography, video + graphics across print + digital; conceptualising ideas and leading full campaigns; art direction, planning and photography direction + styling for shoots (hair + makeup), storyboarding; casting; brand ideation and critical thinking; creating campaigns for social, PR, digital, POS / retail, full campaign (multi-platform); direction of visuals and design; selects, retouching, final call; shoot planning, direction on set and post production (execution); briefing for both internal + external resource; managing projects from start until end; relationships and stakeholder expectations.
Head of Creative & Brand at Medenterprise
October 1, 2020 - June 1, 2021
Creative direction for all brands of the Enterprise group; Leading a rebrand roll out across all internal (including new company culture) + external; Creative concepts + execution for digital, social, print, OOH, 360 campaigns; Concept and design for treatments/templates; Creative content planning and direction/styling on shoots; Website design, UX/UI; Content creation (digital, social media assets - video animation / graphics, filters, mock ups & designs, concepts + sketches, newsletters, templates, EDM); Pitching & presenting ideas for all brands.
Art Director & Designer at Warner Bros. Records
November 1, 2016 - April 1, 2021
Art direction + mood-boarding for concepts + new projects (music videos, artwork); Creative + execution for artists’ digital, social and print campaigns; Concept and design for album + single artwork; Website design, UX UI; Creative content planning and direction / styling on shoots; Content creation; Pitching + presenting ideas for artists (treatments); Delivering work + liaising directly with artists, artist management. Reporting directly to Head of Digital / Marketing and working with Marketing Managers, Social Media Managers (in-house + outsourced); Collaborating with the internal tech & production houses (The Firepit)
Creative Lead at Cedar Communications
May 1, 2016 - September 1, 2016
Social planning, creative + execution for British Airways; Concept and creation of all rich media content (design, video, moving image + animation) for all British Airways social platforms; Presenting and liaising directly with client + editorial; Social team management; Picture editing / retouch; Assisting on new pitch work.
Creative at The Bank Agency
September 1, 2015 - May 1, 2016
Advertising print, digital, TVC (with 360) + experiential; Creation of video, moving image + still media for social channels; New business pitches and brand strategy.
Junior Digital Creative at Saatchi & Saatchi
March 1, 2015 - July 1, 2015
Working on new business pitches + concepts; Supporting the design studio (logo + branding); Creatively directing the annual Saatchi & Saatchi International project.
Styling and Production Assistant at Homestyle Magazine
March 1, 2015 - June 1, 2015
Styling work for studio shoots; Creating video media for social channels; Assisting with layout design, home features and floorplan drawing.
Creative Lead & Art Director at Bendon Lingerie
November 1, 2022 - November 1, 2025
Gatekeeper to all visuals, photography, video and graphics across print and digital; conceptualising ideas and leading full campaigns; art direction, planning and photography direction and styling for shoots (hair and makeup); casting; brand ideation; creating multi-platform campaigns for social, PR, digital, POS/retail; directing visuals and design; selection, retouching and final approvals; shoot planning, on-set direction and post-production; briefings for internal and external resources; managing projects end-to-end; stakeholder relationships and expectations.
Creative, Art Director & Designer at Warner Bros. Records
November 1, 2016 - April 1, 2021
Art direction and mood-boarding for concepts and projects (music videos, artwork, artist identity); creative execution for artists’ digital, social and print campaigns; album and single artwork; website design and UX/UI; content planning and direction/styling on shoots; direct collaboration with artists and management; presenting treatments and pitches; liaising with internal tech and production teams.
Digital Creative at Saatchi & Saatchi
March 1, 2015 - July 1, 2015
Working on new business pitches and concepts; supporting the design studio (logo/branding); contributing to the annual Saatchi & Saatchi International project; delivering work and liaising with artists/management; collaborating with internal tech and production teams.
Creative, Art Director & Designer at Warner Bros. Records (elleplank.com)
November 1, 2016 - April 1, 2021
Art direction and mood-boarding for concepts and projects (music videos, artwork, artist identity); creative execution for artists’ digital, social and print campaigns; album and single artwork design; website UX/UI; content direction and styling on shoots; content creation; pitching ideas/treatments to artists; liaising with artists/management and collaborating with internal tech and production partners.

Education

Bachelor of Fine Arts at The University of Canterbury, Ilam, New Zealand
January 1, 2010 - January 1, 2013
Bachelor of Design at Massey University, New Zealand
January 1, 2009 - January 1, 2009
Bachelor of Fine Arts at Ilam, The University of Canterbury, New Zealand
January 1, 2010 - January 1, 2013
Bachelor of Design 100 Level at Massey University, New Zealand
January 1, 2009 - March 29, 2026
Bachelor of Fine Arts (Graphic Design) at The University of Canterbury
January 1, 2010 - January 1, 2013
Bachelor of Design (100 Level) at Massey University
January 1, 2009 - January 1, 2009
Bachelor of Fine Arts at University of Canterbury
January 1, 2010 - December 31, 2013
Bachelor of Design (100 Level) at Massey University
January 1, 2009 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail