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Hi, I’m Bhaneeta Chadha, a lifecycle and growth marketing professional based in Toronto. I specialize in building retention, engagement, and revenue across B2C and B2B fintech and tech firms. I’ve led cross-functional marketing teams, built multi-channel customer journeys, deployed marketing automation, and optimized customer engagement. I thrive on data-driven experimentation to deliver high-impact outcomes.…Hi, I’m Bhaneeta Chadha, a lifecycle and growth marketing professional based in Toronto. I specialize in building retention, engagement, and revenue across B2C and B2B fintech and tech firms. I’ve led cross-functional marketing teams, built multi-channel customer journeys, deployed marketing automation, and optimized customer engagement. I thrive on data-driven experimentation to deliver high-impact outcomes.

Bhaneeta Chadha

Growth Marketer, Product Marketer, Marketing Automation Specialist, +1

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Hi, I’m Bhaneeta Chadha, a lifecycle and growth marketing professional based in Toronto. I specialize in building retention, engagement, and revenue across B2C and B2B fintech and tech firms. I’ve led cross-functional marketing teams, built multi-channel customer journeys, deployed marketing automation, and optimized customer engagement. I thrive on data-driven experimentation to deliver high-impact outcomes.…Hi, I’m Bhaneeta Chadha, a lifecycle and growth marketing professional based in Toronto. I specialize in building retention, engagement, and revenue across B2C and B2B fintech and tech firms. I’ve led cross-functional marketing teams, built multi-channel customer journeys, deployed marketing automation, and optimized customer engagement. I thrive on data-driven experimentation to deliver high-impact outcomes.

Available to hire

Hi, I’m Bhaneeta Chadha, a lifecycle and growth marketing professional based in Toronto. I specialize in building retention, engagement, and revenue across B2C and B2B fintech and tech firms.

I’ve led cross-functional marketing teams, built multi-channel customer journeys, deployed marketing automation, and optimized customer engagement. I thrive on data-driven experimentation to deliver high-impact outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lifecycle Marketing Specialist at Clearco (formerly Clearbanc)

August 1, 2024 - Present

Lead full-funnel B2B lifecycle campaigns across email, push notifications, and marketing events in collaboration with Product, Sales, and RevOps. Drove activation, conversion, and retention across DTC ecommerce segments by optimizing lifecycle segmentation and messaging; managed email programs generating 30% of retention revenue with 35%+ open rates and 3–5% CTR. Activated customers and prospects across the lifecycle through marketing events, awards campaigns, and customer case studies that strengthened brand trust and downstream conversions. Led migration from Customer.io to HubSpot, partnering with developers and business and sales operations on data mapping, integration, and automation workflows.

Marketing Lead at RemitBee International Money Transfer

May 1, 2020 - July 1, 2024

Joined as first marketing hire and scaled to an 8+ person team, overseeing all B2C and B2B marketing operations. Owned lifecycle marketing for 120K+ contacts, achieving 60% open rate and 11% CTR through automation and testing. Planned and executed lead-nurturing and retention programs using Brevo (Sendinblue), improving onboarding and engagement metrics using email, push notification and SMS. Drove 1000%+ growth in organic traffic and engagement through integrated email, content, and social campaigns. Managed $1M+ annual budget and rebranding, partnership marketing, and fintech corridor launches with banking partners.

Customer Success & Digital Marketing Manager at BlockGeeks

January 1, 2017 - January 1, 2019

Supported B2B/B2C client retention in a SaaS environment, collaborating with sales and product to improve user engagement and satisfaction. Executed email marketing and social media campaigns to increase awareness and conversions, specifically course enrollments and completion rates. Led content creation and marketing initiatives by coordinating writers and video production teams, managing CMS workflows, and ensuring consistent, on-brand delivery across channels. Built and optimized customer support workflows, managing help desk operations and coordinating issue resolution across teams. Developed and maintained customer-facing support content, including knowledge base articles, FAQs, and onboarding resources to improve self-service and customer satisfaction. Maintained and optimized the LMS platform, managing course content, reporting, and user data.