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Hi, I’m Shajer Zaidi, a data-driven Digital Marketing and Social Media Specialist based in Lucknow. I leverage Meta and Google ads, short-form content, and audience insights to grow brands and generate qualified leads. I excel at optimizing CPC/CTR, building content strategies, and delivering performance dashboards that drive ROI. My hands-on approach to analytics, creatives, and audience segmentation helps brands stand out online.…Hi, I’m Shajer Zaidi, a data-driven Digital Marketing and Social Media Specialist based in Lucknow. I leverage Meta and Google ads, short-form content, and audience insights to grow brands and generate qualified leads. I excel at optimizing CPC/CTR, building content strategies, and delivering performance dashboards that drive ROI. My hands-on approach to analytics, creatives, and audience segmentation helps brands stand out online.

SHAJER ZAIDI

Digital Marketer, Social Media Manager, Content Creator, +2

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Hi, I’m Shajer Zaidi, a data-driven Digital Marketing and Social Media Specialist based in Lucknow. I leverage Meta and Google ads, short-form content, and audience insights to grow brands and generate qualified leads. I excel at optimizing CPC/CTR, building content strategies, and delivering performance dashboards that drive ROI. My hands-on approach to analytics, creatives, and audience segmentation helps brands stand out online.…Hi, I’m Shajer Zaidi, a data-driven Digital Marketing and Social Media Specialist based in Lucknow. I leverage Meta and Google ads, short-form content, and audience insights to grow brands and generate qualified leads. I excel at optimizing CPC/CTR, building content strategies, and delivering performance dashboards that drive ROI. My hands-on approach to analytics, creatives, and audience segmentation helps brands stand out online.

Available to hire

Hi, I’m Shajer Zaidi, a data-driven Digital Marketing and Social Media Specialist based in Lucknow. I leverage Meta and Google ads, short-form content, and audience insights to grow brands and generate qualified leads.

I excel at optimizing CPC/CTR, building content strategies, and delivering performance dashboards that drive ROI. My hands-on approach to analytics, creatives, and audience segmentation helps brands stand out online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Executive at Zaari IT Solutions

November 1, 2024 - Present

Increased Instagram engagement by 28% within 3 months through optimized posting and short-form video content; generated a consistent flow of qualified leads using Meta Ads with targeted interest-based approaches; improved campaign CTR by refining creatives, ad copy, and placements; managed Google Ads Search and Display campaigns with CPC efficiency gains; produced reels/shorts and promotional content; delivered weekly KPI dashboards and competitive insights.

Google Ads Executive at Click Retina

August 1, 2023 - November 1, 2024

Improved Google Search campaign CTR by 30% through keyword optimization and high-intent ad copy; reduced CPC by 18% across accounts via bid strategy tweaks and negative keywords; increased client lead volume by 25–35% through segmented targeting and landing page alignment; managed remarketing campaigns to boost return visitor conversions; delivered analytics reports summarizing performance and optimization opportunities.