Leading CRM strategy and sales enablement initiatives that improve opportunity qualification, streamline sales processes, and support high-value accounts. Translates technical requirements into business language for engineers and clients; aligns governance, data validation, and reporting to enable leadership to manage pipeline more effectively.

Product Owner and Founder at Arab Small Cap Traders

January 1, 2020 - April 1, 2022

Built and scaled a financial education platform focused on data-driven analysis and disciplined decision-making. Grew community to over 5,000 active users through structured sales funnels, webinars, and content; launched subscription-based products, led direct sales and client retention, and managed a team of junior account executives.

Project Manager and Co-Founder at Beldit - MV3

December 1, 2017 - March 1, 2021

Led commercial and technical delivery of digital solutions while handling full sales cycles and client relationships. Increased digital sales by 260% in 17 months by launching high-converting online sales channels; reduced operating costs by USD 190k through vendor negotiations and process restructuring; managed over 200 key client accounts and ensured repeat business through consistent delivery and personal engagement.

Project Coordinator at Off The Wall Agency

May 1, 2015 - August 1, 2020

Served as the central link between engineers, designers, and clients in the delivery of advanced hologram projects. Translated technical specifications into client-friendly explanations and improved delivery speed by 15% through standardized workflows and aligned teams.

Copywriter/Editor, Marketing Executive at Beirut – Gemmayzeh

May 1, 2013 - March 1, 2015

Edited and produced content and marketing material for campaigns; translated technical specifications into client-friendly explanations; improved delivery speed by standardizing workflows; contributed to bridging engineering complexity with client expectations across MEN A and Europe through targeted messaging.

Copywriter / Editor, Marketing Executive at Beirut – Gem Mayzeh

May 1, 2013 - March 1, 2015

Created marketing content and edited materials across campaigns, producing hologram projects and client-facing materials while building relationships with clients.

Marketing Officer/Account Executive at Target Media Group

May 1, 2011 - April 1, 2013

Supported marketing campaigns and account management, contributing to new business development and client retention.

Marketing Officer / Account Executive at Target Media Group

May 1, 2011 - April 1, 2013

Managed client accounts and marketing campaigns; supported sales efforts and promotional activities; contributed to retention through effective outreach and delivery.