Available to hire
I am Anastasia Biska, a Senior Marketing Automation Strategist based in Amsterdam, Netherlands. I help brands grow with performance-driven, full-funnel campaigns across B2B and B2C segments. Over 9+ years, I’ve built and managed campaigns using Marketo, HubSpot, LinkedIn, Google Ads, and analytics platforms to turn data into actionable insights.
I thrive in cross-functional teams and partner with Content, Brand, Talent Intelligence and Media agencies to design scalable marketing workflows, optimize conversions, and drive measurable business value—while staying curious and embracing digital transformation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Fluent
French
Intermediate
Dutch
Beginner
Work Experience
Senior Marketing Strategist, B2C Campaigns & Talent Branding at Booking.com
January 1, 2022 - January 1, 2025Own end-to-end marketing funnel management for B2C campaigns and talent branding; manage 1M+ paid media budgets across LinkedIn and Google Ads; improve core marketing KPIs; architect end-to-end tracking infrastructure (GA4/GTM/UTM); lead end-to-end email campaigns; collaborate with internal and external stakeholders to deliver high-impact campaigns, landing pages, newsletters and partner assets.
Marketing Specialist, B2B Campaigns & Partner Experience at Booking.com
January 1, 2017 - January 1, 2021Led the strategy and execution of 1,000+ global email campaigns, push notifications and automated workflows using Marketo and HubSpot to drive conversion-rate optimization; ran the Security awareness campaign targeting 1.08M partners across 43 languages, achieving a 26.3% open rate and increased traffic to the cyber security landing page; drove +4% product adoption; orchestrated cross-functional collaboration to meet timelines.
Strategic Partnerships Support Coordinator at Booking.com
January 1, 2017 - January 1, 2017Processed and categorized 60% of daily new sign-up requests in the Affiliate network; identified new affiliate opportunities to drive engagement and growth; collaborated with internal teams and stakeholders on upcoming channel expansion campaigns.
Assistant Operations Manager, Data Analysis Department at Alpha Bank
January 1, 2016 - January 1, 2016Monitored transaction workflow of the bank (~1,000 transactions per day); configured customer accounts with special payment terms to be processed efficiently.
Sales & Marketing Analyst Intern at McCain Foods
January 1, 2015 - January 1, 2015Conducted research and data analysis based on market trends (Eurostat & EuroMonitor); participated in offline marketing activities (new product launches in the Greek market).
Administrative Assistant, Revenue Department at Municipality of Grevena
January 1, 2013 - January 1, 2013Administrative support within the Revenue Department; assisted cross-functional teams.
Project Coordinator at Assos Computers & Languages Learning Center
January 1, 2009 - January 1, 2009Coordinated projects and supported computing and language learning initiatives.
Education
MSc in International Business and Management (Incomplete) at ALBA Graduate Business School
January 11, 2030 - January 22, 2026IT School Teacher Diploma at School of Pedagogical and Technological Education
January 11, 2030 - January 22, 2026BSc in Business Planning and Information Systems at Technological Educational Institute of Patras
January 11, 2030 - January 22, 2026Qualifications
Industry Experience
Software & Internet, Travel & Hospitality, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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