Anastasia Biska
I am Anastasia Biska, a Senior Marketing Automation Strategist based in Amsterdam, Netherlands. I help brands grow with performance-driven, full-funnel campaigns across B2B and B2C segments.
About
I am Anastasia Biska, a Senior Marketing Automation Strategist based in Amsterdam, Netherlands. I help brands grow with performance-driven, full-funnel campaigns across B2B and B2C segments. Over 9+ years, I’ve built and managed campaigns using Marketo, HubSpot, LinkedIn, Google Ads, and analytics platforms to turn data into actionable insights.
I thrive in cross-functional teams and partner with Content, Brand, Talent Intelligence and Media agencies to design scalable marketing workflows, optimize conversions, and drive measurable business value—while staying curious and embracing digital transformation.
- 7 years' experience
- Joined January 2026
Skills· 20
Languages
- Greek, ModernFluent
- EnglishFluent
- FrenchIntermediate
- DutchBeginner
Industry experience
- Software & Internet
- Travel & Hospitality
- Media & Entertainment
- Professional Services
More experts in Amsterdam, Netherlands
Work experience· 7 roles
Own end-to-end marketing funnel management for B2C campaigns and talent branding; manage 1M+ paid media budgets across LinkedIn and Google Ads; improve core marketing KPIs; architect end-to-end tracking infrastructure (GA4/GTM/UTM); lead end-to-end email campaigns; collaborate with internal and external stakeholders to deliver high-impact campaigns, landing pages, newsletters and partner assets.
Processed and categorized 60% of daily new sign-up requests in the Affiliate network; identified new affiliate opportunities to drive engagement and growth; collaborated with internal teams and stakeholders on upcoming channel expansion campaigns.
Led the strategy and execution of 1,000+ global email campaigns, push notifications and automated workflows using Marketo and HubSpot to drive conversion-rate optimization; ran the Security awareness campaign targeting 1.08M partners across 43 languages, achieving a 26.3% open rate and increased traffic to the cyber security landing page; drove +4% product adoption; orchestrated cross-functional collaboration to meet timelines.
Education
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