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I have worked for 7 years as a Community Manager for the Italian market at Matrimonio.com. In December there was a mass layoff, and here I am. At Matrimonio.com I managed communities, but I also created content, defined formats, analyzed metrics, and worked closely with the marketing team to grow the channels. I really enjoy the creative side, keeping up with trends and I’m very used to thinking about content that sparks conversation and drives engagement. I work a lot from the user’s point of view: what interests them, what pains them, and what makes them stop scrolling.…I have worked for 7 years as a Community Manager for the Italian market at Matrimonio.com. In December there was a mass layoff, and here I am. At Matrimonio.com I managed communities, but I also created content, defined formats, analyzed metrics, and worked closely with the marketing team to grow the channels. I really enjoy the creative side, keeping up with trends and I’m very used to thinking about content that sparks conversation and drives engagement. I work a lot from the user’s point of view: what interests them, what pains them, and what makes them stop scrolling.

Alessia Pagnoncelli

Graphic Designer, Social Media Manager, Content Creator, +2

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I have worked for 7 years as a Community Manager for the Italian market at Matrimonio.com. In December there was a mass layoff, and here I am. At Matrimonio.com I managed communities, but I also created content, defined formats, analyzed metrics, and worked closely with the marketing team to grow the channels. I really enjoy the creative side, keeping up with trends and I’m very used to thinking about content that sparks conversation and drives engagement. I work a lot from the user’s point of view: what interests them, what pains them, and what makes them stop scrolling.…I have worked for 7 years as a Community Manager for the Italian market at Matrimonio.com. In December there was a mass layoff, and here I am. At Matrimonio.com I managed communities, but I also created content, defined formats, analyzed metrics, and worked closely with the marketing team to grow the channels. I really enjoy the creative side, keeping up with trends and I’m very used to thinking about content that sparks conversation and drives engagement. I work a lot from the user’s point of view: what interests them, what pains them, and what makes them stop scrolling.

Available to hire

I have worked for 7 years as a Community Manager for the Italian market at Matrimonio.com.
In December there was a mass layoff, and here I am.

At Matrimonio.com I managed communities, but I also created content, defined formats, analyzed metrics, and worked closely with the marketing team to grow the channels.

I really enjoy the creative side, keeping up with trends and I’m very used to thinking about content that sparks conversation and drives engagement.

I work a lot from the user’s point of view: what interests them, what pains them, and what makes them stop scrolling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Social Media & Community Manager at The Knot Worldwide – Matrimonion.com

January 1, 2018 - December 1, 2025

Responsible for content strategies, campaigns, and community engagement. Developed and executed organic social media strategies aligned with marketing and business objectives, contributing to sustained audience and engagement growth. Led the creation and publication of social media content (copy and visuals), ensuring brand consistency across platforms and campaigns. Owned editorial calendar planning, aligning seasonal trends, campaigns, and product priorities to maximize relevance and performance. Executed social media campaigns consistently exceeding quarterly lead generation and UBO targets. Analyzed performance metrics and audience insights to continuously refine content strategy. Managed daily community interactions and moderation, strengthening trust and long-term user loyalty. Cross-collaboration with Marketing, PR, and other teams to support integrated brand initiatives.

Graphic Designer at Epta Group

September 1, 2014 - June 1, 2016

Joined as Graphic Design Intern and was later hired as the official in-house graphic designer. Designed visual materials for print and digital platforms. Used Adobe Photoshop, InDesign, Illustrator, and Premiere Pro for graphic design and post-production. Collaborated with marketing & comms teams to translate business needs into visual solutions. Created visual assets for apps, websites and events. Edited and post-produced short corporate videos.