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I am Pablo Riera Peña, a bilingual Digital Marketing & eCommerce Manager with over 10 years of experience leading multi-channel strategies at agencies and on the client side. I excel at turning data into action, combining analytical thinking with strategic leadership to drive growth across SEO, paid media, email marketing, content, and marketing automation. I work across EMEA, LATAM, and Asia, collaborating with cross-functional teams to unlock new opportunities and deliver measurable ROI. Notable achievements include boosting Farrutx’s online store visits and sales—180% growth with a modest 20% increase in ad spend—and expanding the brand into four new physical stores, while maintaining a strong emphasis on user experience and conversion optimization.…I am Pablo Riera Peña, a bilingual Digital Marketing & eCommerce Manager with over 10 years of experience leading multi-channel strategies at agencies and on the client side. I excel at turning data into action, combining analytical thinking with strategic leadership to drive growth across SEO, paid media, email marketing, content, and marketing automation. I work across EMEA, LATAM, and Asia, collaborating with cross-functional teams to unlock new opportunities and deliver measurable ROI. Notable achievements include boosting Farrutx’s online store visits and sales—180% growth with a modest 20% increase in ad spend—and expanding the brand into four new physical stores, while maintaining a strong emphasis on user experience and conversion optimization.

Pablo Riera Peña

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am Pablo Riera Peña, a bilingual Digital Marketing & eCommerce Manager with over 10 years of experience leading multi-channel strategies at agencies and on the client side. I excel at turning data into action, combining analytical thinking with strategic leadership to drive growth across SEO, paid media, email marketing, content, and marketing automation. I work across EMEA, LATAM, and Asia, collaborating with cross-functional teams to unlock new opportunities and deliver measurable ROI. Notable achievements include boosting Farrutx’s online store visits and sales—180% growth with a modest 20% increase in ad spend—and expanding the brand into four new physical stores, while maintaining a strong emphasis on user experience and conversion optimization.…I am Pablo Riera Peña, a bilingual Digital Marketing & eCommerce Manager with over 10 years of experience leading multi-channel strategies at agencies and on the client side. I excel at turning data into action, combining analytical thinking with strategic leadership to drive growth across SEO, paid media, email marketing, content, and marketing automation. I work across EMEA, LATAM, and Asia, collaborating with cross-functional teams to unlock new opportunities and deliver measurable ROI. Notable achievements include boosting Farrutx’s online store visits and sales—180% growth with a modest 20% increase in ad spend—and expanding the brand into four new physical stores, while maintaining a strong emphasis on user experience and conversion optimization.

Available to hire

I am Pablo Riera Peña, a bilingual Digital Marketing & eCommerce Manager with over 10 years of experience leading multi-channel strategies at agencies and on the client side. I excel at turning data into action, combining analytical thinking with strategic leadership to drive growth across SEO, paid media, email marketing, content, and marketing automation.

I work across EMEA, LATAM, and Asia, collaborating with cross-functional teams to unlock new opportunities and deliver measurable ROI. Notable achievements include boosting Farrutx’s online store visits and sales—180% growth with a modest 20% increase in ad spend—and expanding the brand into four new physical stores, while maintaining a strong emphasis on user experience and conversion optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Digital Marketing & eCommerce Manager

February 1, 2025 - Present

Freelance work helping companies generate high-quality leads and increase online store sales through results-driven strategies across multi-channel marketing. I leverage SEO, paid search, programmatic RTB, email/SMS marketing, influencer campaigns, organic social media, and marketing automation, plus hands-on management of Prestashop and Woocommerce stores.

Digital Marketing & eCommerce Manager at FARRUTX

January 1, 2019 - February 1, 2025

In charge of the digital marketing and eCommerce team. Strategy, campaign execution, reporting and eCommerce orders. Driving traffic to farrutx.com through SEO, Social ads, Google ads, programmatic RTB, Email marketing & SMS marketing, influencer campaigns, Organic Social Media, Brand Content articles in main media, affiliate marketing campaigns. Expert management of Prestashop for the eCommerce management.

Digital Account Manager at INKA MARKETING ESTRATÉGICO 360º

May 1, 2017 - January 1, 2019

Developing the digital strategy and implementation of customer campaigns. Specialist in SEO, SEM, Social Ads, Marketing Automation, Lead Nurturing and ASO for mobile Apps. UX/UI projects ensuring that the user experience on the web or ecommerce is comfortable and the client arrives quickly at the click and conversion (form, call, subscription, sale). Attracting online customers to increase funnel and conversions and loyalty.

Digital Business Development at SIMPL5D TECHNOLOGIES – NLPCAPTCHA

December 1, 2014 - May 1, 2017

Expansion of the advertising captcha in Spain: Daily meetings with media websites convincing them to implement our advertising captcha and generate extra income. Meetings with agencies and advertisers to secure campaigns by demonstrating higher KPIs (CTR x2). Collaborated with IT to prepare demos for advertisers.

Marketing Department at FURIEZZA SHOES

October 1, 2012 - December 1, 2014

Social media marketing, media posting, management of events and marketing actions with retailers at their points of sale. Notable media impact when Princess Letizia of Spain wore the shoes, boosting visibility and sales.

Internship and Assistant at DÍAZ UNGRÍA ABOGADOS

September 1, 2010 - October 1, 2012

Internship and assistant in the Department of Commercial Law specializing in Industrial and Intellectual Property: trademark registrations, patents, logos, and utility models.