Sarah_Trigwell

I am a senior eCommerce and conversion optimisation leader with over 12 years’ experience partnering with premium and global brands including Chanel, Louis Vuitton, Jimmy Choo, Dunhill, Nike with Tottenham Hotspur, and Billabong.

I advise senior stakeholders and drive sustainable growth, retention, and long-term client value. My focus is on shaping commercial strategy, leading account expansion, and ensuring delivery consistently translates into measurable business outcomes.

I am particularly experienced in complex, high-expectation environments, especially within luxury and performance-led eCommerce, where customer experience, brand integrity, and conversion performance must work in balance.

Alongside my professional work, I am a mother of two. This has sharpened my focus on clarity, prioritisation, and impact, and reinforced my belief that the best results come from thoughtful leadership, strong partnerships, and teams that operate with trust and intent.