I am a senior eCommerce and conversion optimisation leader with over 12 years’ experience partnering with premium and global brands including Chanel, Louis Vuitton, Jimmy Choo, Dunhill, Nike with Tottenham Hotspur, and Billabong. I advise senior stakeholders and drive sustainable growth, retention, and long-term client value. My focus is on shaping commercial strategy, leading account expansion, and ensuring delivery consistently translates into measurable business outcomes. I am particularly experienced in complex, high-expectation environments, especially within luxury and performance-led eCommerce, where customer experience, brand integrity, and conversion performance must work in balance. Alongside my professional work, I am a mother of two. This has sharpened my focus on clarity, prioritisation, and impact, and reinforced my belief that the best results come from thoughtful leadership, strong partnerships, and teams that operate with trust and intent.

I am a senior eCommerce and conversion optimisation leader with over 12 years’ experience partnering with premium and global brands including Chanel, Louis Vuitton, Jimmy Choo, Dunhill, Nike with Tottenham Hotspur, and Billabong. I advise senior stakeholders and drive sustainable growth, retention, and long-term client value. My focus is on shaping commercial strategy, leading account expansion, and ensuring delivery consistently translates into measurable business outcomes. I am particularly experienced in complex, high-expectation environments, especially within luxury and performance-led eCommerce, where customer experience, brand integrity, and conversion performance must work in balance. Alongside my professional work, I am a mother of two. This has sharpened my focus on clarity, prioritisation, and impact, and reinforced my belief that the best results come from thoughtful leadership, strong partnerships, and teams that operate with trust and intent.

Available to hire

I am a senior eCommerce and conversion optimisation leader with over 12 years’ experience partnering with premium and global brands including Chanel, Louis Vuitton, Jimmy Choo, Dunhill, Nike with Tottenham Hotspur, and Billabong.

I advise senior stakeholders and drive sustainable growth, retention, and long-term client value. My focus is on shaping commercial strategy, leading account expansion, and ensuring delivery consistently translates into measurable business outcomes.

I am particularly experienced in complex, high-expectation environments, especially within luxury and performance-led eCommerce, where customer experience, brand integrity, and conversion performance must work in balance.

Alongside my professional work, I am a mother of two. This has sharpened my focus on clarity, prioritisation, and impact, and reinforced my belief that the best results come from thoughtful leadership, strong partnerships, and teams that operate with trust and intent.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent
French
Intermediate

Work Experience

Client Growth Lead at Lean Convert
June 22, 2019 - Present
As the Client Growth Lead my sole focus is on strategic growth, value creation, and serving customers. My responsibility is to develop the right strategies and tactics to achieve these outcomes. I must determine what work must get done, how much to invest in certain efforts, and how to prioritise opportunities. 📌 Driving Client Growth & Retention – Leading commercial strategies for renewals, upsells, and long-term success. 📌 Stakeholder Management & Goal Alignment – Mapping key stakeholders and ensuring alignment with business objectives. 📌 Service Excellence & ROI Delivery – Ensuring high-quality service, measurable impact, and value for clients. 📌 Sales & Marketing Support – Collaborating with teams to drive growth initiatives. 📌 Culture & Leadership – Fostering a values-driven, high-performing environment.

Education

BSC Hons Computer Science at Exeter University
January 14, 2009 - January 14, 2006

Qualifications

Fullstory Certified Partner
June 22, 2024 - January 22, 2026
Content Square Certified User
May 16, 2023 - January 22, 2026
Dynamic Yield Certified Engineer
January 17, 2024 - January 22, 2026
Advanced Google Analytics
July 7, 2022 - January 22, 2026
Google Analytics for Business
January 13, 2021 - January 22, 2026

Industry Experience

Retail, Computers & Electronics, Gaming, Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Software & Internet, Professional Services

Experience Level

Expert
Intermediate
Intermediate