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I'm a seasoned marketing leader with over 10 years of experience in scaling global fashion brands and high-growth tech platforms. My expertise lies in integrating brand strategy with execution, enabling businesses to achieve significant revenue growth through innovative campaigns and localized go-to-market strategies.…

MYRIAM MOURAD

Marketing Strategist, Growth Marketer, Product Marketer, +4

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I'm a seasoned marketing leader with over 10 years of experience in scaling global fashion brands and high-growth tech platforms. My expertise lies in integrating brand strategy with execution, enabling businesses to achieve significant revenue growth through innovative campaigns and localized go-to-market strategies.…

Available to hire

I’m a seasoned marketing leader with over 10 years of experience in scaling global fashion brands and high-growth tech platforms. My expertise lies in integrating brand strategy with execution, enabling businesses to achieve significant revenue growth through innovative campaigns and localized go-to-market strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

Italian

Intermediate

Work Experience

Senior Marketing Manager

January 1, 2022 - January 1, 2025

Led 360° integrated GTM campaigns across Europe; launched multi-channel programs (OOH, paid media, email) and CRM-driven retention; coordinated a Paris pop-up and local market storytelling.

Marketing Lead (Interim)

January 1, 2021 - January 1, 2022

Drove three regional agencies to triple Tier-1 media coverage; focused on industry thought leadership and locally resonant storytelling. Directed production and localization of campaign content and aligned with CRM and e-commerce.

GTM Marketing Manager (China & APAC) at Diesel

January 1, 2014 - January 1, 2017

Led Diesel's GTM strategy for expansion into China & APAC; partnered with local distributors and media to build brand presence and tailor regional campaigns.

Global Marketing Manager at Tommy Hilfiger

January 1, 2017 - January 1, 2021

Acted as primary liaison between HQ and 20+ regional markets; translated multi-million-dollar global campaigns into actionable local strategies; developed data-driven investments and regional activation plans.

Marketing Lead at Chapters Store

September 1, 2025 - Present

Hands-on marketing lead for a curated fashion retailer with both online and physical presence. Improved brand positioning and SEO to drive organic traffic accounting for 50% of total sales; optimised paid channel performance for stronger ROAS; and built the CRM database from zero.

International Senior Marketing & Comms Manager at FAIRE Wholesale

March 1, 2022 - September 1, 2025

Developed European GTM framework for 5 priority markets, adapting US-style promotions to local narratives. Planned and executed integrated regional campaigns annually with significant budgets and established a global affiliate channel generating revenue.

D2C Marketing Lead (Interim) at Tory Burch

December 1, 2021 - March 1, 2022

Led EU GTM strategy for major collection launch, resulting in significant increases in website visitors and a sell-out success of the T-Monogram line, achieving better-than-average brand engagement.

GTM Marketing Manager at Diesel

May 1, 2014 - August 31, 2017

Led Diesel's GTM entry into China and APAC, achieving substantial market share growth while managing seasonal campaign execution across multiple channels adapting global creative to local contexts.

Hands-on Marketing Lead at Chapters Store

September 1, 2025 - Present

Improved brand positioning and SEO to drive organic traffic accounting for 50% of total sales; optimised paid channel performance for stronger ROAS; built CRM database from zero to generate 20% of revenue through email and lifecycle marketing.