MYRIAM MOURAD
I'm a seasoned marketing leader with over 10 years of experience in scaling global fashion brands and high-growth tech platforms.
About
I’m a seasoned marketing leader with over 10 years of experience in scaling global fashion brands and high-growth tech platforms. My expertise lies in integrating brand strategy with execution, enabling businesses to achieve significant revenue growth through innovative campaigns and localized go-to-market strategies.
- 12 years' experience
- Joined January 2026
Skills· 20
Languages
- EnglishFluent
- FrenchFluent
- ArabicFluent
- ItalianIntermediate
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Software & Internet
- Consumer Goods
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Work experience· 9 roles
Improved brand positioning and SEO to drive organic traffic accounting for 50% of total sales; optimised paid channel performance for stronger ROAS; built CRM database from zero to generate 20% of revenue through email and lifecycle marketing.
Hands-on marketing lead for a curated fashion retailer with both online and physical presence. Improved brand positioning and SEO to drive organic traffic accounting for 50% of total sales; optimised paid channel performance for stronger ROAS; and built the CRM database from zero.
Developed European GTM framework for 5 priority markets, adapting US-style promotions to local narratives. Planned and executed integrated regional campaigns annually with significant budgets and established a global affiliate channel generating revenue.
Education· 5
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