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Hi, I’m Ana-Maria Nistor. I’m a marketing professional with a track record across retail, FMCG, Web3, and fintech, currently based in Bucharest. I lead strategy, branding, digital campaigns and product marketing, always pairing ideas with rigorous results analysis and a close eye on budgets and timelines. I thrive on collaborating with internal and external teams to deliver measurable growth. I’m passionate about building strong brands, launching new products, and turning data into action. I enjoy managing projects end-to-end, developing partner relationships, and mentoring teams to achieve ambitious goals across markets (RO, BG, HU, Jordan, etc.).…Hi, I’m Ana-Maria Nistor. I’m a marketing professional with a track record across retail, FMCG, Web3, and fintech, currently based in Bucharest. I lead strategy, branding, digital campaigns and product marketing, always pairing ideas with rigorous results analysis and a close eye on budgets and timelines. I thrive on collaborating with internal and external teams to deliver measurable growth. I’m passionate about building strong brands, launching new products, and turning data into action. I enjoy managing projects end-to-end, developing partner relationships, and mentoring teams to achieve ambitious goals across markets (RO, BG, HU, Jordan, etc.).

Ana-Maria Nistor

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Ana-Maria Nistor. I’m a marketing professional with a track record across retail, FMCG, Web3, and fintech, currently based in Bucharest. I lead strategy, branding, digital campaigns and product marketing, always pairing ideas with rigorous results analysis and a close eye on budgets and timelines. I thrive on collaborating with internal and external teams to deliver measurable growth. I’m passionate about building strong brands, launching new products, and turning data into action. I enjoy managing projects end-to-end, developing partner relationships, and mentoring teams to achieve ambitious goals across markets (RO, BG, HU, Jordan, etc.).…Hi, I’m Ana-Maria Nistor. I’m a marketing professional with a track record across retail, FMCG, Web3, and fintech, currently based in Bucharest. I lead strategy, branding, digital campaigns and product marketing, always pairing ideas with rigorous results analysis and a close eye on budgets and timelines. I thrive on collaborating with internal and external teams to deliver measurable growth. I’m passionate about building strong brands, launching new products, and turning data into action. I enjoy managing projects end-to-end, developing partner relationships, and mentoring teams to achieve ambitious goals across markets (RO, BG, HU, Jordan, etc.).

Available to hire

Hi, I’m Ana-Maria Nistor. I’m a marketing professional with a track record across retail, FMCG, Web3, and fintech, currently based in Bucharest. I lead strategy, branding, digital campaigns and product marketing, always pairing ideas with rigorous results analysis and a close eye on budgets and timelines. I thrive on collaborating with internal and external teams to deliver measurable growth.

I’m passionate about building strong brands, launching new products, and turning data into action. I enjoy managing projects end-to-end, developing partner relationships, and mentoring teams to achieve ambitious goals across markets (RO, BG, HU, Jordan, etc.).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

German

Beginner

English

Fluent

French

Beginner

Work Experience

Marketing Professional at Insight Marketing Consulting

July 1, 2022 - Present

Marketing strategy, planning, budgeting, development, implementation, analysis, reporting; brand identity, product marketing, digital marketing; creative testing with results analysis; project management and stakeholder collaboration, evaluation and reporting.

Marketing Manager (interim) at Julius Meinl Romania

November 1, 2021 - July 1, 2022

Campaign concept, development & implementation (B2C & B2B): ATL, BTL, digital; trade marketing concepts with agencies; PR projects & events; local partners’ relationship management (B2B); internal & brand partner reporting.

Marketing Manager at KitchenShop

November 1, 2016 - November 1, 2021

Marketing strategy and planning; campaigns concept, development & supervision for B2C & B2B across channels; product launches & new shop openings RO & HU; PR projects & events; partner relationship management; marketing team management; internal & partner reports; managed marketing budget.

International Brand Manager (RO, BG, MK, Jordan) at UniComs Headquarters

November 1, 2015 - September 1, 2016

Marketing strategy & planning (country-level); campaigns development, implementation and evaluation; digital communication agency pitch (Bulgaria) & coordination; new product launch; competition analysis; reports: activity, financial, campaigns, competition.

Brand Manager Romania at UniComs Corp. Romania

June 1, 2015 - October 1, 2015

Marketing strategy & planning; campaigns development & implementation supervision; product launches; PR projects & events; partner management (B2B); budget oversight; coordination with HQ.

Client Service Director at SC Marks Marketing Services SRL

April 1, 2013 - March 1, 2014

Managing the client service department; project timelines, budgets, client relations; part of consultancy on business and marketing strategy for Dobrogea Group (rebranding and insolvency crisis); internship program development for juniors; reporting to managing partners.

Marketing Specialist at UniCredit Consumer Financing IFN S.A

September 1, 2012 - April 1, 2013

Planning & evaluation of advertising campaigns; support to Head of Marketing for budget planning & control; relationship management with agencies/partners; internal communications; notable results: 2012 campaigns increased product sales by 60%, Q1 2013 +30%, with cost reductions through negotiation.

Account Manager at Publicis Communication Services Group

January 1, 2010 - September 1, 2012

Managing client service team (7); project timing, budgets, client relations; involvement in new business pitches; exceeded 2011 revenue forecast by 20%.

Junior & Senior Account Executive at Ogilvy & Mather Advertising Romania

May 1, 2007 - November 1, 2009

Projects & team management; work with clients like Coca-Cola, Heineken, Cosmote; part of new business team for multiple pitches; managed a team of 2; cross-functional collaboration; exceeded revenue forecast for 2011 by 20%.