Juanita Garcia Fernandez
I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications.
About
I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications. I thrive on turning complex briefs into creative, compliant campaigns that resonate across cultures.
I excel at managing vendors, coordinating production partners, and guiding multi-disciplinary teams to deliver on time and within budget, while protecting brand integrity and regulatory compliance.
- 1 year's experience
- Joined January 2026
Skills· 1
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Education
- Consumer Goods
- Software & Internet
Work experience· 6 roles
Led cross-border legal and regulatory compliance for advertising projects serving international clients; ensured alignment with cross-border regulations; coordinated with multiple production agencies; established risk controls and process documentation to safeguard contractual integrity across regions.
Supported planning, execution, and monitoring of influencer marketing campaigns; coordinated client communications, influencers, and internal teams; ensured timelines and deliverables; maintained documentation and performance metrics; strengthened vendor engagement.
Provided campaign planning and execution support; optimized coordination between clients, influencers, and internal teams to meet campaign timelines and deliverables; strengthened client and influencer relationships; improved performance tracking and data-driven decision making; standardized internal processes and documentation controls; ensured contractual compliance and operational efficiency.
Education
Certifications and awards
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