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I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications. I thrive on turning complex briefs into creative, compliant campaigns that resonate across cultures. I excel at managing vendors, coordinating production partners, and guiding multi-disciplinary teams to deliver on time and within budget, while protecting brand integrity and regulatory compliance.…I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications. I thrive on turning complex briefs into creative, compliant campaigns that resonate across cultures. I excel at managing vendors, coordinating production partners, and guiding multi-disciplinary teams to deliver on time and within budget, while protecting brand integrity and regulatory compliance.

Juanita Garcia Fernandez

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +4

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I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications. I thrive on turning complex briefs into creative, compliant campaigns that resonate across cultures. I excel at managing vendors, coordinating production partners, and guiding multi-disciplinary teams to deliver on time and within budget, while protecting brand integrity and regulatory compliance.…I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications. I thrive on turning complex briefs into creative, compliant campaigns that resonate across cultures. I excel at managing vendors, coordinating production partners, and guiding multi-disciplinary teams to deliver on time and within budget, while protecting brand integrity and regulatory compliance.

Available to hire

I’m a bilingual international marketing professional with experience leading cross-border campaigns for global accounts, including influencer marketing, media relations, and strategic communications. I thrive on turning complex briefs into creative, compliant campaigns that resonate across cultures.

I excel at managing vendors, coordinating production partners, and guiding multi-disciplinary teams to deliver on time and within budget, while protecting brand integrity and regulatory compliance.

Skills

Branding

Experience Level

Branding

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Communications Consultant at Axon Marketing + Communications

June 1, 2025 - August 1, 2025

Creation and dissemination of press content (press releases, articles, opinion columns) through media, social networks, and blogs. Management of relationships with journalists to generate interviews and publications that position clients. Development and implementation of integrated communications strategies, including public relations, social media, and content marketing. Organization and management of events, meetings with stakeholders, influencers, and press trips. Analysis and preparation of results reports, measuring brand positioning in media and social networks. Management and administration of online communities for client brands. Strategic communication with clients and search for positioning opportunities (events, awards, forums).

Account Executive at ALOT STUDIO / ALOT STUDIO AGENCY (Canon Colombia)

September 1, 2024 - March 1, 2025

Supported planning, execution, and delivery of branding projects for national and international clients (Mexico, US, Europe). Coordinated sales and communications strategies, ensuring the achievement of commercial objectives and supervising the development of customized projects.

Brand & Marketing Lead at Fashion Clothing Brand / Marketing Agency

September 1, 2024 - March 1, 2025

Contributed to planning, execution, and delivery of branding projects for national and international clients (Mexico, US, Europe). Ensured alignment with strategic objectives and creative excellence. Managed and strengthened relationships with key clients for a renowned Colombian fashion brand.

Legal and Regulatory Compliance Manager at Omnicom LatAm - Multimedia Production Company

February 1, 2026 - Present

Led cross-border legal and regulatory compliance for advertising projects serving international clients; ensured alignment with cross-border regulations; coordinated with multiple production agencies; established risk controls and process documentation to safeguard contractual integrity across regions.

Project Manager at Gold Fish - Influencer Marketing Agency

October 1, 2025 - November 1, 2025

Supported planning, execution, and monitoring of influencer marketing campaigns; coordinated client communications, influencers, and internal teams; ensured timelines and deliverables; maintained documentation and performance metrics; strengthened vendor engagement.

Freelance Communications Consultant at Axon Marketing + Communications - 360 Public Relations and Marketing Agency

June 1, 2025 - August 1, 2025

Provided campaign planning and execution support; optimized coordination between clients, influencers, and internal teams to meet campaign timelines and deliverables; strengthened client and influencer relationships; improved performance tracking and data-driven decision making; standardized internal processes and documentation controls; ensured contractual compliance and operational efficiency.