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I'm a results-driven Affiliate Growth & Commercial Leadership professional with 25+ years’ experience turning digital audiences into revenue through data-led strategy, partnerships and MarTech. I’ve launched and scaled affiliate functions, secured tier-1 partnerships, and built tracking systems that give affiliates transaction-level visibility from click to lifetime value. I’ve operated across iGaming, crypto, tickets, sports TV, telecoms, digital publishing, and more. I blend commercial strategy, operational leadership, and cross-functional collaboration to drive measurable growth and expansion into new territories and markets. I combine a pragmatic, collaborative leadership style with a strong focus on analytics and end-to-end attribution to fuel revenue growth and strategic expansion for media networks, betting brands, and affiliate ecosystems.…I'm a results-driven Affiliate Growth & Commercial Leadership professional with 25+ years’ experience turning digital audiences into revenue through data-led strategy, partnerships and MarTech. I’ve launched and scaled affiliate functions, secured tier-1 partnerships, and built tracking systems that give affiliates transaction-level visibility from click to lifetime value. I’ve operated across iGaming, crypto, tickets, sports TV, telecoms, digital publishing, and more. I blend commercial strategy, operational leadership, and cross-functional collaboration to drive measurable growth and expansion into new territories and markets. I combine a pragmatic, collaborative leadership style with a strong focus on analytics and end-to-end attribution to fuel revenue growth and strategic expansion for media networks, betting brands, and affiliate ecosystems.

Thomas Harris

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I'm a results-driven Affiliate Growth & Commercial Leadership professional with 25+ years’ experience turning digital audiences into revenue through data-led strategy, partnerships and MarTech. I’ve launched and scaled affiliate functions, secured tier-1 partnerships, and built tracking systems that give affiliates transaction-level visibility from click to lifetime value. I’ve operated across iGaming, crypto, tickets, sports TV, telecoms, digital publishing, and more. I blend commercial strategy, operational leadership, and cross-functional collaboration to drive measurable growth and expansion into new territories and markets. I combine a pragmatic, collaborative leadership style with a strong focus on analytics and end-to-end attribution to fuel revenue growth and strategic expansion for media networks, betting brands, and affiliate ecosystems.…I'm a results-driven Affiliate Growth & Commercial Leadership professional with 25+ years’ experience turning digital audiences into revenue through data-led strategy, partnerships and MarTech. I’ve launched and scaled affiliate functions, secured tier-1 partnerships, and built tracking systems that give affiliates transaction-level visibility from click to lifetime value. I’ve operated across iGaming, crypto, tickets, sports TV, telecoms, digital publishing, and more. I blend commercial strategy, operational leadership, and cross-functional collaboration to drive measurable growth and expansion into new territories and markets. I combine a pragmatic, collaborative leadership style with a strong focus on analytics and end-to-end attribution to fuel revenue growth and strategic expansion for media networks, betting brands, and affiliate ecosystems.

Available to hire

I’m a results-driven Affiliate Growth & Commercial Leadership professional with 25+ years’ experience turning digital audiences into revenue through data-led strategy, partnerships and MarTech. I’ve launched and scaled affiliate functions, secured tier-1 partnerships, and built tracking systems that give affiliates transaction-level visibility from click to lifetime value. I’ve operated across iGaming, crypto, tickets, sports TV, telecoms, digital publishing, and more. I blend commercial strategy, operational leadership, and cross-functional collaboration to drive measurable growth and expansion into new territories and markets.

I combine a pragmatic, collaborative leadership style with a strong focus on analytics and end-to-end attribution to fuel revenue growth and strategic expansion for media networks, betting brands, and affiliate ecosystems.

Skills

Copywriting

Web Design

Experience Level

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Head of Affiliates at Planet Sport Limited

May 1, 2024 - Present

Built the group’s first dedicated affiliate function, spanning strategy, technology, compliance, and commercial operations. Developed enterprise-grade tracking and data systems to be integrated with D2C MarTech stack for full-funnel attribution. Negotiated tier-1 operator contracts, creating new recurring revenue streams. Established scalable frameworks and partner infrastructure to support future multi-brand and multi-vertical expansion. Partnered cross-functionally to align affiliate strategy with publishing, product and data teams.

Commercial Director at Easyodds.com Ltd

June 1, 2021 - November 1, 2024

Executed a data-led commercial strategy, achieving 650% media reach growth and 13% FTD uplift with static budget. Developed affiliate tracking ecosystem linking user journeys from click to lifetime value. Negotiated a major US media partnership with a multi-million-dollar marketing investment. Co-developed franchise and SaaS frameworks to extend brand reach and monetisation. Conducted competitor analysis and audience research to identify new verticals and geo opportunities. Oversaw affiliate content plans and collaborated with product teams to optimise page templates and user journeys for conversion.

Director at Writers Reign Ltd

June 1, 2012 - June 1, 2021

Grew startup into a multi-million-pound SME; top advertiser and affiliate accounts generating up to £250k monthly profit. Managed accounts across multiple product verticals. Integrated Everflow, Tune, and HitPath platforms; authored operational manuals and trained teams. Negotiated high-value commercial deals and designed tracking/reporting systems for full attribution.

Senior Copywriter at Freemax Media, RCChr / Work Communications, Elmwood Design, TMP Worldwide

January 1, 2001 - January 1, 2012

Delivered award-winning campaigns across multiple product verticals. Developed content strategies driving engagement, monetisation, and employer brand value.