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I am an experienced product marketer and strategist with over 11 years of expertise in driving business growth and ecosystem partnerships. My career has been built around facilitating strategic collaborations across various sectors, including financial services and international development. I work effectively in dynamic environments that require trust-building and cross-sector alignment. In my current roles, I focus on leveraging data-driven insights to create strategic roadmaps that align with long-term value creation. I am passionate about shaping new market dynamics and enhancing customer experiences. I thrive on challenges and enjoy mentoring others in the marketing field.…I am an experienced product marketer and strategist with over 11 years of expertise in driving business growth and ecosystem partnerships. My career has been built around facilitating strategic collaborations across various sectors, including financial services and international development. I work effectively in dynamic environments that require trust-building and cross-sector alignment. In my current roles, I focus on leveraging data-driven insights to create strategic roadmaps that align with long-term value creation. I am passionate about shaping new market dynamics and enhancing customer experiences. I thrive on challenges and enjoy mentoring others in the marketing field.

SALOME SAKHVADZE

Marketer, Marketing Strategist, Product Marketer, +4

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I am an experienced product marketer and strategist with over 11 years of expertise in driving business growth and ecosystem partnerships. My career has been built around facilitating strategic collaborations across various sectors, including financial services and international development. I work effectively in dynamic environments that require trust-building and cross-sector alignment. In my current roles, I focus on leveraging data-driven insights to create strategic roadmaps that align with long-term value creation. I am passionate about shaping new market dynamics and enhancing customer experiences. I thrive on challenges and enjoy mentoring others in the marketing field.…I am an experienced product marketer and strategist with over 11 years of expertise in driving business growth and ecosystem partnerships. My career has been built around facilitating strategic collaborations across various sectors, including financial services and international development. I work effectively in dynamic environments that require trust-building and cross-sector alignment. In my current roles, I focus on leveraging data-driven insights to create strategic roadmaps that align with long-term value creation. I am passionate about shaping new market dynamics and enhancing customer experiences. I thrive on challenges and enjoy mentoring others in the marketing field.

Available to hire

I am an experienced product marketer and strategist with over 11 years of expertise in driving business growth and ecosystem partnerships. My career has been built around facilitating strategic collaborations across various sectors, including financial services and international development. I work effectively in dynamic environments that require trust-building and cross-sector alignment.

In my current roles, I focus on leveraging data-driven insights to create strategic roadmaps that align with long-term value creation. I am passionate about shaping new market dynamics and enhancing customer experiences. I thrive on challenges and enjoy mentoring others in the marketing field.

Skills

Branding

CRM

SEO

Experience Level

Branding

Expert

CRM

Expert

SEO

Expert

Language

Georgian

Fluent

English

Fluent

Italian

Intermediate

Russian

Intermediate

Work Experience

Senior Brand Manager, Lead - B2B Digital Products at Bank of Georgia Group PLC

September 1, 2020 - February 28, 2023

Managed product marketing for all digital business products: Internet Banking, Mobile Banking, Payments Manager, Digital Onboarding & API Services for SMEs. Developed data-driven GTM strategies, designed automated and event-based customer engagement campaigns, and collaborated with product, analytics, and sales teams across a fintech landscape.

Co-founder & Strategist at Marketing & Research Agency (Georgia, Tbilisi)

June 1, 2025 - Present

Co-founded and led a strategy-led marketing and research agency supporting SME products across payments, cards, acquiring, lending, and merchant services. Developed integrated brand, marketing and GTM strategies, managed end-to-end campaigns, and drove growth for SMB clients.

Business Strategy Consultant at TBC Bank

February 1, 2026 - Present

Provide executive-level advisory on revenue growth and ecosystem positioning strategy across SME and innovation segments. Shape partnership development and market expansion initiatives across local and international markets.

Co-Founder | Strategist at deepdive

June 1, 2025 - Present

Co-found and lead a strategy-led marketing and research agency supporting Georgian SMBs and startups. Drive brand, marketing, product, and communication strategy from positioning to go-to-market.

Head of SME Product Marketing & Marketing Teams at Bank of Georgia Group PLC

February 1, 2023 - June 1, 2025

Lead ecosystem growth and strategic partnership initiatives to strengthen Georgia's startup and SME landscape. Manage and mentor cross-functional marketing and partnership teams.

Product Marketer - B2B Digital Products at Bank of Georgia Group PLC

September 1, 2020 - February 1, 2023

Owned product marketing for B2B digital banking and payments portfolio. Developed messaging and positioning frameworks, translating technical product capabilities into clear, differentiated customer value propositions.

Brand Manager at Terabank

December 1, 2017 - September 1, 2018

Developed the company's marketing strategy for retail & SME segment. Coordinated marketing campaigns, including sales activities.

Account Manager at Betterfly - Advertising Agency

January 1, 2014 - December 1, 2017

Collaborated with clients to identify business challenges and develop tailored marketing strategies. Oversaw end-to-end execution of marketing projects.