I am a digital marketing and campaign specialist with 6+ years of experience delivering high‑impact, multi‑channel campaigns for global brands across the UK, EMEA and APAC. My background spans performance marketing, content strategy, analytics, and end‑to‑end campaign execution with a proven ability to turn complex messages into compelling stories that drive real action.
I’ve managed digital budgets of £10M+, led campaigns across Paid Social, Search, Programmatic, Email and Content, and worked with brands such as GSK, Samsung, Amazon, Disney, Citi Bank and Maserati. My work consistently delivers measurable results, including double‑digit increases in engagement, conversions and ROI. I specialise in building campaigns that blend data, creativity and narrative the exact mix needed to make a crowdfunding campaign cut through noise and convert attention into donations.
Beyond performance, I bring strong experience in content review, creator collaboration and community‑driven marketing. I’ve worked closely with cross‑functional teams, influencers, and creative partners to produce authentic, high‑quality content that resonates with audiences and drives trust. My MBA in International Business & Strategy further strengthened my ability to analyse markets, understand audience motivations, and craft campaigns that move people emotionally and behaviourally.
What sets me apart is my ability to combine strategic thinking with hands‑on execution. I can build the digital strategy, write the content, manage the creators, optimise the ads, analyse the data, and adjust the campaign in real time all while keeping the mission at the centre. I’m particularly drawn to campaigns with purpose, especially those focused on women’s rights, workplace equality and public accountability. I believe in using marketing as a force for impact, not just visibility.
I bring speed, clarity, and structure to fast‑moving projects, and I thrive in environments where the stakes are high and the message matters. For a campaign like this where awareness, urgency and trust are everything. I offer the experience, discipline and storytelling ability to help maximise reach, engagement and donations.
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