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I am a results-driven Content Marketing professional with a Master’s degree from the University of Warwick and a strong track record of creating high-engagement digital content. Currently, as a Marketing Assistant in the UK, I specialize in end-to-end social media management—translating complex vocational courses into persuasive visual stories and copy that drive student inquiries. Throughout my career, I have successfully managed diverse platforms, from Instagram and LinkedIn in the UK to high-traffic ecosystems like TikTok and WeChat in China. My previous experience includes executing PR strategies at Baidu, where I achieved a 15% growth in viewership, and managing a student community of 20,000+ followers. What makes me stand out is my dual-capability in creative design and strategic logic: I don't just create visually appealing posters and PPTs using Canva, but I also use data analytics to refine messaging and optimize reach. My cross-cultural background allows me to bring a fresh perspective to UK marketing, combining a fast-paced 'traffic-growth mindset' with a deep understanding of local consumer behavior…I am a results-driven Content Marketing professional with a Master’s degree from the University of Warwick and a strong track record of creating high-engagement digital content. Currently, as a Marketing Assistant in the UK, I specialize in end-to-end social media management—translating complex vocational courses into persuasive visual stories and copy that drive student inquiries. Throughout my career, I have successfully managed diverse platforms, from Instagram and LinkedIn in the UK to high-traffic ecosystems like TikTok and WeChat in China. My previous experience includes executing PR strategies at Baidu, where I achieved a 15% growth in viewership, and managing a student community of 20,000+ followers. What makes me stand out is my dual-capability in creative design and strategic logic: I don't just create visually appealing posters and PPTs using Canva, but I also use data analytics to refine messaging and optimize reach. My cross-cultural background allows me to bring a fresh perspective to UK marketing, combining a fast-paced 'traffic-growth mindset' with a deep understanding of local consumer behavior

Shuyi Yang

Digital Marketer, Content Creator, Social Media Manager, +2

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I am a results-driven Content Marketing professional with a Master’s degree from the University of Warwick and a strong track record of creating high-engagement digital content. Currently, as a Marketing Assistant in the UK, I specialize in end-to-end social media management—translating complex vocational courses into persuasive visual stories and copy that drive student inquiries. Throughout my career, I have successfully managed diverse platforms, from Instagram and LinkedIn in the UK to high-traffic ecosystems like TikTok and WeChat in China. My previous experience includes executing PR strategies at Baidu, where I achieved a 15% growth in viewership, and managing a student community of 20,000+ followers. What makes me stand out is my dual-capability in creative design and strategic logic: I don't just create visually appealing posters and PPTs using Canva, but I also use data analytics to refine messaging and optimize reach. My cross-cultural background allows me to bring a fresh perspective to UK marketing, combining a fast-paced 'traffic-growth mindset' with a deep understanding of local consumer behavior…I am a results-driven Content Marketing professional with a Master’s degree from the University of Warwick and a strong track record of creating high-engagement digital content. Currently, as a Marketing Assistant in the UK, I specialize in end-to-end social media management—translating complex vocational courses into persuasive visual stories and copy that drive student inquiries. Throughout my career, I have successfully managed diverse platforms, from Instagram and LinkedIn in the UK to high-traffic ecosystems like TikTok and WeChat in China. My previous experience includes executing PR strategies at Baidu, where I achieved a 15% growth in viewership, and managing a student community of 20,000+ followers. What makes me stand out is my dual-capability in creative design and strategic logic: I don't just create visually appealing posters and PPTs using Canva, but I also use data analytics to refine messaging and optimize reach. My cross-cultural background allows me to bring a fresh perspective to UK marketing, combining a fast-paced 'traffic-growth mindset' with a deep understanding of local consumer behavior

Available to hire

I am a results-driven Content Marketing professional with a Master’s degree from the University of Warwick and a strong track record of creating high-engagement digital content. Currently, as a Marketing Assistant in the UK, I specialize in end-to-end social media management—translating complex vocational courses into persuasive visual stories and copy that drive student inquiries.

Throughout my career, I have successfully managed diverse platforms, from Instagram and LinkedIn in the UK to high-traffic ecosystems like TikTok and WeChat in China. My previous experience includes executing PR strategies at Baidu, where I achieved a 15% growth in viewership, and managing a student community of 20,000+ followers.

What makes me stand out is my dual-capability in creative design and strategic logic: I don’t just create visually appealing posters and PPTs using Canva, but I also use data analytics to refine messaging and optimize reach. My cross-cultural background allows me to bring a fresh perspective to UK marketing, combining a fast-paced ‘traffic-growth mindset’ with a deep understanding of local consumer behavior

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Assistant at Hagleys Group

December 1, 2025 - Present

Designed marketing posters for adult diploma programmes using Canva with optimized visual hierarchy and Instagram-first mobile layouts; refined messaging around career transition and qualification recognition, resulting in a 15% month-over-month increase in link clicks. Contributed to daily Instagram scheduling, translating course modules into concise weekly tips and infographics, using performance insights to improve content formats and drive organic engagement and follower growth within the first month. Produced 10+ Canva-based PowerPoint decks to simplify complex course structures and pricing into professional visuals that support the sales team in communicating the value of professional certifications to prospective learners.

Public Relations Assistant at Baidu

June 1, 2023 - September 1, 2023

Conducted competitive analysis of 10+ brands across Weibo, WeChat, and TikTok; proposed educational content, which was implemented and led to a 15% increase in viewership on TikTok and WeChat Official Accounts. Participated in the creation, formatting, and publishing of WeChat Official Account articles, maintaining a consistent tone and visual layout aligned with brand guidelines. Drafted promotional materials for AI chip products, translating technical specifications into consumer-focused messaging. Supported the planning and execution of the World Artificial Intelligence Conference, coordinating over 30 media interviews and guest schedules to ensure complete press coverage of key company announcements.

Marketing Assistant at Shenzhen Flysky Technology Co., LTD

May 1, 2022 - September 1, 2022

Performed SWOT analysis on product offerings; recommended strengthening after-sales service and expanding entry-level product lines to enhance market competitiveness. Visualized historical sales data using Excel and Tableau; identified pricing trends and seasonal sales fluctuations, proposing bundled pricing strategies to boost sales volume and average transaction value. Conducted competitive research on remote control and robotics products, analyzing pricing strategies, product features, and market positioning of 8+ competitors to support next-year investment planning. Prepared product presentations for offline promotional campaigns, contributing to the successful launch of entry-level remote-control products in selected retail markets.