As a seasoned Chief Marketing Officer and go-to-market leader, I help technology and growth-stage companies articulate their narrative and scale revenue. I specialize in brand strategy, market positioning, and integrated go-to-market systems that align product, messaging, and commercial execution across global teams. I thrive in ambiguity, align executive stakeholders, and build cohesive brand and marketing programs that drive adoption, investor readiness, and enterprise growth. I value clear storytelling, practical frameworks, and measurable outcomes, and I am driven by helping founders translate complex technologies into market-ready narratives that unlock growth and sustainable impact.…

Charlene Moore

As a seasoned Chief Marketing Officer and go-to-market leader, I help technology and growth-stage companies articulate their narrative and scale revenue. I specialize in brand strategy, market positioning, and integrated go-to-market systems that align product, messaging, and commercial execution across global teams. I thrive in ambiguity, align executive stakeholders, and build cohesive brand and marketing programs that drive adoption, investor readiness, and enterprise growth. I value clear storytelling, practical frameworks, and measurable outcomes, and I am driven by helping founders translate complex technologies into market-ready narratives that unlock growth and sustainable impact.…

Available to hire

As a seasoned Chief Marketing Officer and go-to-market leader, I help technology and growth-stage companies articulate their narrative and scale revenue. I specialize in brand strategy, market positioning, and integrated go-to-market systems that align product, messaging, and commercial execution across global teams. I thrive in ambiguity, align executive stakeholders, and build cohesive brand and marketing programs that drive adoption, investor readiness, and enterprise growth.

I value clear storytelling, practical frameworks, and measurable outcomes, and I am driven by helping founders translate complex technologies into market-ready narratives that unlock growth and sustainable impact.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

CMO at Kind Marketing
December 31, 2016 - Present
Served as senior reviewer and strategic partner for organizations developing digital campaigns, brand narratives, and AI-assisted marketing outputs. Evaluated campaign concepts, advertisements, brand positioning statements, landing pages, influencer briefs, and content calendars. Applied structured criteria to assess clarity, strategy, audience fit, and brand alignment. Identified weak reasoning, misaligned persuasion tactics, and ethical risk; provided concise written rationales with strengths, gaps, and actionable improvement recommendations. Developed communications and public relations strategy; created evaluation rubrics for internal QA; reviewed AI-generated creative as draft material requiring senior human judgment.
Founder & CEO at KIND MARKETING
January 1, 2017 - Present
Founded and led a senior-led consultancy supporting companies in food, sustainability, climate, and technology sectors. Established review standards and messaging guardrails for trust-sensitive brands; evaluated creative work produced by internal teams, agencies, and AI-assisted workflows; governed brand voice, claims discipline, and ethical communications; balanced growth objectives with accuracy, restraint, and credibility.
Director, Channel Marketing at Rainbow Light
January 1, 2014 - January 1, 2015
Operated within strict claims guidance and scientific review processes. Evaluated and approved marketing communications for regulatory and brand compliance. Ensured alignment between marketing, sales, and consumer messaging in a regulated nutraceutical environment.
Vice President of Marketing at NetContinuum
January 1, 2004 - January 1, 2005
Led brand positioning and communications during acquisition-readiness phase. Reviewed and governed messaging for accuracy, market credibility, and strategic coherence.
Senior Director, Worldwide Marketing & Communications at Secure Computing (NASDAQ: SCUR)
December 30, 1999 - December 30, 2002
Directed global marketing and communications across 20+ countries. Reviewed and approved creative and messaging under public-company, legal, and board-level scrutiny. Supported revenue growth from $34M to $93M with aligned, disciplined marketing programs.
Senior Director, Worldwide Marketing & Communications at Secure Computing (NASDAQ: SCUR)
February 7, 2000 - September 25, 2003
Directed global marketing, branding, programs, communications, and PR across 20+ countries - Partnered with executive leadership on investor-facing communications and public-company readiness - Supported revenue growth from $34M to $93M through aligned global programs
Founder / Fractional CMO at Kind Marketing, Inc.
January 1, 2017 - Present
Senior marketing leader and strategic advisor for early-stage, growth-stage, and regulated organizations across technology, climate tech, deep tech, professional services, and consumer brands. Partner with CEOs to define go-to-market strategy, align product narratives with market needs, and set success metrics at critical growth inflection points. Build and embed marketing functions, teams, workflows, and performance systems aligned to revenue goals. Support investor readiness with pitch decks, investor narrative, and GTM alignment for fundraising. Bridge technical invention and commercial adoption by translating complex technologies into market-ready narratives. Led brand and PR transformation for CH4 Global during a growth inflection, driving engagement and global press visibility; launched HYPERroots brand and GTM for Proterra Ag, generating 1,200 qualified leads in six months and supporting post-launch acquisition.
Founder at bloya
January 1, 2025 - Present
Venture platform focused on evaluating venture readiness, market alignment, and systemic growth potential across emerging technology sectors. Developing frameworks that assess structural readiness for scale, capital formation, and long-term ecosystem impact across deep technology and infrastructure markets.
Co-Founder & Chief Marketing Officer (CMO) at Spin66 Studio
January 1, 2005 - December 31, 2017
Strategic brand and marketing studio serving as the external marketing organization for early and growth-stage enterprise technology companies. Partnered with founders and executive teams to define category positioning, shape market narratives, and guide go-to-market strategy for complex enterprise and infrastructure platforms. Directed brand launches, repositioning initiatives, and market entries where credibility, technical clarity, and executive alignment were critical to adoption.
Director, Channel Marketing & Shopper Experience at Rainbow Light / Wellnext
January 1, 2014 - December 31, 2016
Senior marketing leadership within a multi-brand, regulated wellness portfolio. Built Channel Marketing and Shopper Experience departments from the ground up. Unified portfolio-level messaging, retail execution, and consumer trust initiatives across multiple brands. Supported regulated communications and retailer-facing programs at scale, balancing brand equity, compliance, and commercial performance.

Education

Add your educational history here.

Qualifications

UN Systems Staff College — Sustainable Development Goals & Circular Economy Innovation
January 11, 2030 - January 22, 2026
Robbins Business Mastery I & II — Strategy, Scaling & Finance
January 11, 2030 - January 22, 2026
Sustainable Development Goals & Circular Economy Innovation
January 11, 2030 - January 22, 2026
Robbins Business Mastery I & II — Strategy, Scaling & Finance
January 11, 2030 - January 22, 2026
UN Systems Staff College — Sustainable Development Goals & Circular Economy Innovation
January 11, 2030 - March 25, 2026
Robbins Business Mastery I & II — Strategy, Scaling & Finance
January 11, 2030 - March 25, 2026
Board & Advisory Experience — Series A–C venture-backed companies, regulated technology platforms, and mission-critical organizations
January 11, 2030 - March 25, 2026

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Software & Internet, Energy & Utilities, Non-Profit Organization, Life Sciences, Agriculture & Mining, Computers & Electronics

Skills

Experience Level