Aryaratna Basak

Lead UX Writer at Indegene

Developed and updated 70+ pages of UX documentation for GSK's Continuum Design System; led 3 product releases; simplified usage criteria, variations, and disclaimers for 50+ components; designed and delivered screen-recorded instructional videos; collaborated with internal design, development, regulatory teams and external agencies across time zones.

Creative Content Supervisor at Vyjna

Led creative content strategy and end-to-end content production, including visual assets and instructional videos; established onboarding guides and content standards to accelerate adoption.

Marketing Communications Lead at Creative Synergies Group

Led social media communication design, content strategy planning, end-to-end photo-shoots and video creation for Bharat Summit 2025; implemented conflict resolution protocols across a team of 8 using Trello and Slack to maintain project timelines.

Assistant Manager at Quest Global

Internal communications for employee engagement; corporate communications for Brand Marketing and Recruitment Branding; creative project management, team productivity reporting, and guidelines creation for Quest Global Marketing Labs over ~20 months.

Content Specialist at Growth Enabler

Content strategy planning; end-to-end content creation; aligned with marketing goals; enabled demand generation.

Growth Enabler / Content Specialist at Growth Enabler

Thought leadership PR and social media content for startup intelligence; developed internal knowledge base using Notion; UX writing for product development.

Growth Enabler at Startup Intelligence

Thought leadership PR and social media content for startup intelligence; developed and managed an internal knowledge base using Notion; UX writing for product development.

Deputy Manager at Times Group

Planned integrated marketing campaigns for TOI's 23 client verticals; creative strategy pitches; copy for web banners, print ads, and OOH activations.

Deputy Manager at Times Group (Red Cell / IBCE)

Planning integrated marketing campaigns for TOI's 23 client verticals; creative strategy pitches and copy for web banners, print ads, and OOH activations; contributed to campaign design and copywriting.

Copy Writer at Flipkart

Scaled a team of copywriters to support e-commerce categories, and created end-to-end Creative Copy / Offer Content Design for campaigns.

Copywriter at Flipkart.com

Scaled a team of 10 copywriters to support e-commerce sub-categories and app content for the first Big Billion Day sale; drafted offer copy guidelines and KPIs for all copywriting team members; coordinated daily/weekly briefs via Google Sheets, Jira, and Slack to reduce delivery turnaround.

Copywriter at Echo Advertising Agency

Kathmandu, Nepal; Created ad copy and content for multiple campaigns; collaborated with creative and client teams to ensure timely delivery.

Brand Content Analyst at PricewaterhouseCoopers (PwC)

Refined digital content strategies and analyzed market trends to enhance brand positioning across digital channels.

Analyst at PricewaterhouseCoopers (PwC) SDC

Data-driven analysis and reporting for client projects; supported marketing analytics and process improvements.

Analyst at PricewaterhouseCoopers SDC

Analytical support and reporting; contributed to client deliverables and knowledge sharing within the Kolkata office.

Analyst at PricewaterhouseCoopers (PwC) – SDC Kolkata

Internally focused communications and knowledge management activities; supported documentation and project work.

Senior Copy Writer at Color Purple

Drove multi-channel copywriting for campaigns, led creative copy design and ensured brand consistency across platforms.

Copywriter at Colour Purple

Junior copywriter for Kolkata-based agency; contributed to ad copy across campaigns.

Junior Copywriter at Colour Purple

Junior copywriting role supporting Kolkata-based client campaigns; assisted senior copywriters with ad copy and groundwork.