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I am an enthusiastic marketing manager developing strong partnerships and generating revenue faster. With a proactive approach, a go-getter attitude and hands-on experience in technology, I consistently deliver impactful outcomes on a global scale. My multicultural background and commitment to fostering diversity enable me to adapt to changing environments effectively. I am prepared and eager to contribute significantly to your company mission. My motto is: If there is a will, there is always a way.…I am an enthusiastic marketing manager developing strong partnerships and generating revenue faster. With a proactive approach, a go-getter attitude and hands-on experience in technology, I consistently deliver impactful outcomes on a global scale. My multicultural background and commitment to fostering diversity enable me to adapt to changing environments effectively. I am prepared and eager to contribute significantly to your company mission. My motto is: If there is a will, there is always a way.

Lina Racine

Marketing Strategist, Digital Marketer, Content Producer, +2

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I am an enthusiastic marketing manager developing strong partnerships and generating revenue faster. With a proactive approach, a go-getter attitude and hands-on experience in technology, I consistently deliver impactful outcomes on a global scale. My multicultural background and commitment to fostering diversity enable me to adapt to changing environments effectively. I am prepared and eager to contribute significantly to your company mission. My motto is: If there is a will, there is always a way.…I am an enthusiastic marketing manager developing strong partnerships and generating revenue faster. With a proactive approach, a go-getter attitude and hands-on experience in technology, I consistently deliver impactful outcomes on a global scale. My multicultural background and commitment to fostering diversity enable me to adapt to changing environments effectively. I am prepared and eager to contribute significantly to your company mission. My motto is: If there is a will, there is always a way.

Available to hire

I am an enthusiastic marketing manager developing strong partnerships and generating revenue faster. With a proactive approach, a go-getter attitude and hands-on experience in technology, I consistently deliver impactful outcomes on a global scale.

My multicultural background and commitment to fostering diversity enable me to adapt to changing environments effectively. I am prepared and eager to contribute significantly to your company mission. My motto is: If there is a will, there is always a way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Advanced

Italian

Beginner

Work Experience

Account Based Marketing Manager EMEA at Nexthink

November 1, 2021 - Present

Leading cross-regional Benchmarking insights project from brief to go-live. Defining and monitoring department OKRs in collaboration with the CSO. Organizing multi-stakeholder workshops on Miro. Communicating progress to top management. Building and coaching a team of International Business Development Representatives. Translating key accounts data into actionable plans. Accelerating and unlocking sales opportunities by driving tailor-made sales engagement plans.

Senior Consultant at High End products

September 1, 2019 - October 31, 2021

Freelance within Global Technology Consulting supporting various digital transformation projects. Led large-scale supply chain digital transformation by implementing new workflows. Developed end-to-end market expansion strategies for Swiss luxury products. Collaborated with internal stakeholders and negotiated with multiple vendors to sign exchange agreements.

International Distribution Manager at Panerai

October 1, 2014 - July 31, 2019

Maximised client experience globally by improving service levels and availability. Increased 98% availability on Top 20 Best sellers. Maximised international subsidiaries turnover and SOSI. Participated in launching the E-commerce platform. Led a team of 6 ADV’s. Implemented a new worldwide distribution and stock model. Managed worldwide retail and wholesale watches, accessories and PLV allocations. Handled VIP requests and defined flows with RID. Managed Watches & Wonders pre-collections distribution and ensured worldwide distribution in line with compliance.

Distribution & Purchasing Project Manager at Chalhoub Group

March 1, 2013 - August 31, 2014

Developed retail teams’ digital skills by designing and delivering new trainings. Conducted gaps analysis for Oracle project rollout. Developed sales and operations trainings programs. Increased client experience by developing sales teams software competencies.

Supply & Purchasing Manager at TAG Heuer (LVMH)

June 1, 2011 - February 28, 2013

Increased time to market by setting suppliers performance standards. Increased supplier service level rate by 10%. Reduced cost of goods sold to increase product margin. Implemented a Web EDI supplier portal to streamline purchasing processes and workflows.

SAP Operation Project Manager at Domaine Chandon (LVMH)

September 1, 2009 - May 31, 2011

Enhanced supply and distribution processes efficiency by implementing new go-to-market routes. Reduced production gaps by 10% in one year. Set up vdoc process to improve master data accuracy and efficiency. Consolidated demand forecasts by market to build production plans accordingly.

Sales Operation Coordinator at Sephora (LVMH)

April 1, 2008 - August 31, 2009

Increased the customer service level by reviewing sales and operations processes. Ensured 98% product assortment availability by reviewing market demand. Created an ABC classification to define sales and supply chain priorities. Implemented new supply chain requirements specifications with suppliers.

Logistics & Quality Engineer at Puig Prestige Beauté

March 1, 2007 - March 31, 2008

Transformed Order to Cash End-to-End process by implementing SAP Warehouse Management. Built project plan in close collaboration with key users and external IT consultants. Ensured internal communication of the project across the company. Flagged risks and created actions plans to meet deadlines. Delivered SAP Sales and Distribution training to 100% end users before the Go Live.