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Brand and graphic designer with 18+ years of experience building visual identity systems and scaling creative production across global markets. Deep hands-on expertise in brand direction, design systems, and motion/video—coupled with an engineering mindset that treats a brand as a rule-based system rather than a static set of files. Led identity systems and re-builds for enterprise-scale fintech and international institutions, from positioning and reference work through production at scale (hundreds of assets weekly). Experienced in EU/institutional editorial and information design, creative performance pipelines, localized asset automation, and motion direction—delivering consistent outputs with governance, localization constraints, and measurable marketing impact.…Brand and graphic designer with 18+ years of experience building visual identity systems and scaling creative production across global markets. Deep hands-on expertise in brand direction, design systems, and motion/video—coupled with an engineering mindset that treats a brand as a rule-based system rather than a static set of files. Led identity systems and re-builds for enterprise-scale fintech and international institutions, from positioning and reference work through production at scale (hundreds of assets weekly). Experienced in EU/institutional editorial and information design, creative performance pipelines, localized asset automation, and motion direction—delivering consistent outputs with governance, localization constraints, and measurable marketing impact.

RUSLAN KARIMOV

Graphic Designer, Designer, Art Director, +4

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Brand and graphic designer with 18+ years of experience building visual identity systems and scaling creative production across global markets. Deep hands-on expertise in brand direction, design systems, and motion/video—coupled with an engineering mindset that treats a brand as a rule-based system rather than a static set of files. Led identity systems and re-builds for enterprise-scale fintech and international institutions, from positioning and reference work through production at scale (hundreds of assets weekly). Experienced in EU/institutional editorial and information design, creative performance pipelines, localized asset automation, and motion direction—delivering consistent outputs with governance, localization constraints, and measurable marketing impact.…Brand and graphic designer with 18+ years of experience building visual identity systems and scaling creative production across global markets. Deep hands-on expertise in brand direction, design systems, and motion/video—coupled with an engineering mindset that treats a brand as a rule-based system rather than a static set of files. Led identity systems and re-builds for enterprise-scale fintech and international institutions, from positioning and reference work through production at scale (hundreds of assets weekly). Experienced in EU/institutional editorial and information design, creative performance pipelines, localized asset automation, and motion direction—delivering consistent outputs with governance, localization constraints, and measurable marketing impact.

Available to hire

Brand and graphic designer with 18+ years of experience building visual identity systems and scaling creative production across global markets. Deep hands-on expertise in brand direction, design systems, and motion/video—coupled with an engineering mindset that treats a brand as a rule-based system rather than a static set of files.

Led identity systems and re-builds for enterprise-scale fintech and international institutions, from positioning and reference work through production at scale (hundreds of assets weekly). Experienced in EU/institutional editorial and information design, creative performance pipelines, localized asset automation, and motion direction—delivering consistent outputs with governance, localization constraints, and measurable marketing impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Bulgarian

Fluent

French

Beginner

Work Experience

Brand & Graphic Designer — Art Direction · Design Systems · Motion at Freelance / Independent Consultant

January 1, 2025 - Present

Independent brand and visual identity work for quantitative trading / fintech-related clients, translating high-frequency trading logic into premium visual systems. Leads from positioning and reference work through to delivered identity. Supports concept-to-execution with system governance so future production can scale reliably without ad-hoc supervision.

Brand and Graphic Designer — Art Direction · Design Systems · Motion at Independent Consultant / NDA

January 1, 2025 - Present

Built brand and visual identity for a quantitative trading firm by translating the logic of high-frequency trading into a premium visual system—from positioning and reference work through to the delivered identity assets. Also supported EU-institution-related editorial/information design and large-scale structured layout production when needed.

Strategic Visualisation Consultant (AI Expert) at NDA Brand / Visual Identity work (consulting engagements)

April 1, 2024 - August 31, 2025

International development consultancy delivering editorial and information design for institutional scale. Authored and art-directed 100+ pages of strategic tender documents for the European Parliament (typographic system, grid, chart language, house style). Designed final visual link in tender proposals across multiple institutions, turning heterogeneous multi-expert input into a single coherent narrative for evaluation committee reads in siting.

Strategic Visualisation Consultant (AI Expert) at Sectors: European Commission, European Parliament, Asian Development Bank, World Bank (AI Expert)

April 1, 2024 - August 31, 2025

Authored and art-directed institutional-scale editorial and information design: typography system, grid, chart language, and a house style consistent across 100+ pages. Produced final visuals for EU tender proposals for multiple institutions and aligned heterogeneous multi-expert inputs into a single narrative evaluation read. Also led physical and digital presence design for the ‘Europa Experience’ across European capitals (environmental design, wayfinding, and digital surfaces).

Creative Performance Lead at Twig eo (creative performance agency)

October 1, 2023 - March 31, 2024

Directed creative strategy for Uniswap (decentralized exchange) including audience analysis, competitive landscape, and creative territories. Built automated localized banner production pipeline in Figma (Figma API + Airtable) scaling a master design across 23+ language markets with minimal manual steps. Built generative social creative pipeline for Swimply via Bannerbear API (templates shipped to TikTok/Meta/X/Google Ads), enabling ~300 assets/day vs ~1/day by hand. Implemented systematic creative testing with multiple variants per campaign, improving ROAS by 50–70% and reducing CPA 20–25%.

Creative Performance Lead (Global Marketing Agency) at Twigeo

October 1, 2023 - March 31, 2024

Directed creative strategy for Uniswap (largest decentralized exchange): audience analysis, competitive landscape, and creative territories. Built automated localized banner production pipeline on Figma API + Airtable, scaling a master design across 23+ language markets with minimal manual steps. Built generative social creative pipelines (Bannerbear API) producing ~300 assets/day; reduced manual work and improved ROAS by 50–70%. Implemented systematic creative testing across pools (6–8 variants per campaign), reducing CPA by 20–25% while raising CTR. Developed custom midjourney-style model approaches for brand-consistent, reusable imagery across markets.

Design Lead at GDSI Limited

January 1, 2023 - January 1, 2025

Design lead overseeing brand identity, design systems, and marketing collateral across Ireland and Bulgaria, coordinating cross-functional teams and ensuring brand consistency.

Graphic Designer at Twigeo

January 1, 2022 - January 1, 2023

Created static and dynamic content for performance marketing campaigns and social assets across Sweden and the USA; collaborated with marketing teams to maintain brand standards.

Design Lead — Marketing Analytics Lead at Exness

January 1, 2011 - December 31, 2022

Owned the Exness brand book and corporate identity system through a decade of evolution, from startup market to recognized global fintech brand across 23+ markets. Guided rule sets for brand integrity (RT L/LTR rules, localization constraints, co-branding lockups). Directed elite co-branding and talent campaigns, motion and editorial/information design at institutional scale. Produced and governed large-scale creative output (500+ assets/week) while enabling the rest of the company to design against guidelines without unsupervised oversight. Delivered landing page conversion improvements through iterative A/B testing tied to hypotheses, test design, metric reading, and design decisions. Coordinated localization with multiple translators.

Design Lead · Marketing Analytics Lead at Exness

January 1, 2011 - December 31, 2022

Owned and maintained the Exness brand book and corporate identity system through a decade of evolution from startup to globally recognized fintech. Wrote and maintained the design guidelines/components/documentation for the rest of the company, including RTL/LTR rules, localization constraints, and co-branding lockups. Produced high-volume weekly creative output (500+ assets/week) and directed elite co-branding and talent campaigns (Real Madrid CF, Cristiano Ronaldo motion design, Red Bull Racing, Inter Milan). Led large institutional and high-impact creative production including OOH/DOOH, HTML5 interactive banner campaigns, social, print, and executive presentations; drove landing page conversion increases using iterative A/B testing and structured creative decision cycles.

Graphic Designer at Exness Limited

January 1, 2011 - Present

Brand book development, corporate identity guidance, and advertising campaigns management for partnerships; multi-language/versioning for digital and print.

Chief/3D Engineer (Uechm / team of 50; client Katur Invest) at UECHM

January 1, 2007 - January 1, 2011

Engineering role as Chief/3D Engineer managing projects and leading a team (50).

Chief / 3D Engineer at UECHM (team size ~50; client Katur Invest)

January 1, 2007 - December 31, 2011

Engineering role within UECHM; earlier work before transitioning fully into design leadership. Teploproekt (licensed Chief Engineer of Projects) and other engineering/data roles mentioned as part of the pre-design career foundation.

3D-engineer, Chief Engineer at UECHM & Teploproekt

January 1, 2007 - January 1, 2011

Project management and tender documentation for industrial construction and engineering projects; collaboration with world-class companies such as EBNER, Kromschröder, Siemens.

Education

Engineer’s Degree in Information Technologies and Heat Energy Physics at Ural State Technology University

January 1, 2004 - January 1, 2009

Applied Physics and Information Technologies (Engineer’s degree) at Ural State Technical University (UrFU)