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Hi, I’m Mia Boycheva, a marketing professional with 6+ years of experience specializing in brand and digital marketing in the fashion e-commerce space. I focus on developing integrated campaigns that tell compelling brand stories and deliver measurable results across online and offline channels. I'm based in Sofia, Bulgaria, and have led 360 Go-To-Market strategies, influencer collaborations, PR, partnerships, paid media, events, and digital marketing across 12 international markets. I’m passionate about sustainable marketing in European markets and thrive on cross-cultural collaboration to drive growth and ROI.…Hi, I’m Mia Boycheva, a marketing professional with 6+ years of experience specializing in brand and digital marketing in the fashion e-commerce space. I focus on developing integrated campaigns that tell compelling brand stories and deliver measurable results across online and offline channels. I'm based in Sofia, Bulgaria, and have led 360 Go-To-Market strategies, influencer collaborations, PR, partnerships, paid media, events, and digital marketing across 12 international markets. I’m passionate about sustainable marketing in European markets and thrive on cross-cultural collaboration to drive growth and ROI.

Mia Boycheva

Marketing Strategist, Growth Marketer, Product Marketer, +5

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Hi, I’m Mia Boycheva, a marketing professional with 6+ years of experience specializing in brand and digital marketing in the fashion e-commerce space. I focus on developing integrated campaigns that tell compelling brand stories and deliver measurable results across online and offline channels. I'm based in Sofia, Bulgaria, and have led 360 Go-To-Market strategies, influencer collaborations, PR, partnerships, paid media, events, and digital marketing across 12 international markets. I’m passionate about sustainable marketing in European markets and thrive on cross-cultural collaboration to drive growth and ROI.…Hi, I’m Mia Boycheva, a marketing professional with 6+ years of experience specializing in brand and digital marketing in the fashion e-commerce space. I focus on developing integrated campaigns that tell compelling brand stories and deliver measurable results across online and offline channels. I'm based in Sofia, Bulgaria, and have led 360 Go-To-Market strategies, influencer collaborations, PR, partnerships, paid media, events, and digital marketing across 12 international markets. I’m passionate about sustainable marketing in European markets and thrive on cross-cultural collaboration to drive growth and ROI.

Available to hire

Hi, I’m Mia Boycheva, a marketing professional with 6+ years of experience specializing in brand and digital marketing in the fashion e-commerce space. I focus on developing integrated campaigns that tell compelling brand stories and deliver measurable results across online and offline channels.

I’m based in Sofia, Bulgaria, and have led 360 Go-To-Market strategies, influencer collaborations, PR, partnerships, paid media, events, and digital marketing across 12 international markets. I’m passionate about sustainable marketing in European markets and thrive on cross-cultural collaboration to drive growth and ROI.

Skills

Email Marketing

Brand Identity

Copywriting

Experience Level

Email Marketing

Expert

Brand Identity

Expert

Copywriting

Expert

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Digital Channels Intern at United Bulgarian Bank

January 1, 2019 - January 1, 2020

Managed social media channels and digital communications; achieved 60% follower growth; supported in campaign execution and channel optimization during internship.

Senior Marketing Specialist at Answear Bulgaria

January 1, 2020 - January 1, 2024

Led social media and content strategy; drove 60% follower growth; implemented influencer marketing initiatives; monitored social media trends; developed customer insights and performance reporting.

Marketing Manager at Answear Bulgaria

January 1, 2025 - Present

Strategic planning & budget management; developed and executed digital marketing strategies across channels; optimized budgets; achieved 127% ROI; led cross-channel campaigns and collaboration with content creators and influencers; established A/B testing framework.

Marketing Manager at Answer Bulgaria

January 1, 2025 - Present

Plan and execute integrated marketing campaigns across digital and offline channels to support brand launches and seasonal initiatives; align messaging across 12 international markets; manage budgets and optimize channel performance; oversee social and digital campaigns; lead influencer marketing and cross-channel initiatives; develop content strategy and test frameworks; coordinate with HQ for go-to-market alignment.

Senior Marketing Specialist at Answer Bulgaria

January 1, 2020 - January 1, 2024

Contributed to brand campaigns and marketing operations; oversaw social media; drove follower growth and engagement; led influencer marketing initiatives delivering ROI; developed targeted communications strategies; implemented A/B testing; assisted in budget planning and allocation for digital campaigns; built foundations in content strategy, analytics, and channel management; supported sustainable marketing initiatives across European markets.

Digital Channels Intern at United Bulgaria Bank

January 1, 2019 - January 1, 2020

Supported digital channels campaigns; assisted with content, analytics, and campaign execution; collaborated with marketing teams to deliver digital initiatives; gained hands-on experience in digital marketing.