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I’m Igor Goncharenko, a Brand & Creative leader with 15+ years of experience building scalable brand systems across corporate, media, and entertainment environments. I translate leadership vision into clear narratives and consistent execution across digital, PR, experiential, and live formats, driving growth and audience engagement. I enjoy leading multidisciplinary teams and partnering with executives to create culturally relevant brand experiences. My focus is turning complex organizations and products into accessible strategies that deliver measurable business impact.…I’m Igor Goncharenko, a Brand & Creative leader with 15+ years of experience building scalable brand systems across corporate, media, and entertainment environments. I translate leadership vision into clear narratives and consistent execution across digital, PR, experiential, and live formats, driving growth and audience engagement. I enjoy leading multidisciplinary teams and partnering with executives to create culturally relevant brand experiences. My focus is turning complex organizations and products into accessible strategies that deliver measurable business impact.

Igor Goncharenko

Creative Director, Brand Designer, Brand Strategist, +3

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I’m Igor Goncharenko, a Brand & Creative leader with 15+ years of experience building scalable brand systems across corporate, media, and entertainment environments. I translate leadership vision into clear narratives and consistent execution across digital, PR, experiential, and live formats, driving growth and audience engagement. I enjoy leading multidisciplinary teams and partnering with executives to create culturally relevant brand experiences. My focus is turning complex organizations and products into accessible strategies that deliver measurable business impact.…I’m Igor Goncharenko, a Brand & Creative leader with 15+ years of experience building scalable brand systems across corporate, media, and entertainment environments. I translate leadership vision into clear narratives and consistent execution across digital, PR, experiential, and live formats, driving growth and audience engagement. I enjoy leading multidisciplinary teams and partnering with executives to create culturally relevant brand experiences. My focus is turning complex organizations and products into accessible strategies that deliver measurable business impact.

Available to hire

I’m Igor Goncharenko, a Brand & Creative leader with 15+ years of experience building scalable brand systems across corporate, media, and entertainment environments. I translate leadership vision into clear narratives and consistent execution across digital, PR, experiential, and live formats, driving growth and audience engagement.

I enjoy leading multidisciplinary teams and partnering with executives to create culturally relevant brand experiences. My focus is turning complex organizations and products into accessible strategies that deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Ukrainian

Fluent

Russian

Fluent

Work Experience

Director of Marketing & Communications at PULP MILL PRINT, LLC

November 1, 2018 - June 1, 2024

Led brand, communications, and marketing strategy for a national print and design company, aligning brand identity, leadership vision, and multi-channel execution. Owned brand positioning, corporate identity, and go-to-market narratives across digital, PR, and experiential channels. Managed cross-functional teams and external partners, overseeing campaigns, brand activations, and events supporting long-term growth and market expansion. Built integrated communication systems ensuring consistency across messaging, visuals, and customer touchpoints. Defined brand strategy and messaging frameworks to support business growth, market expansion, and long-term brand equity.

Co-Founder | Director of Brand & Creative at ML GROUP, LLC

August 1, 2012 - May 1, 2022

Built and led brand, creative, and communications strategy for a multidisciplinary creative company delivering large-scale, multi-market projects. Led creative direction and execution across video, digital, PR, and live formats, ensuring consistent brand narratives. Developed long-term client partnerships and delivered culturally relevant brand experiences, documentary, and commercial content for international clients. Led brand strategy and narrative development for complex, multi-market projects and diverse audiences.

Public Relations Manager at ANEX TOUR, LLC

November 1, 2009 - July 1, 2012

Developed and executed corporate communications strategies, leading media relations, press communications, and PR events across large-scale international campaigns.

Co-Founder & Director of Brand & Creative at ML GROUP, LLC

August 1, 2012 - May 1, 2022