Maria Pugliese

Integrated Management Systems Auditor (Quality, Environment & Safety) at Eurogest Servizi e Consulenze SRL

Audits for ISO 9001, ISO 14001 and ISO 45001; coordinating document collection, process alignment checks and procedure implementation to ensure compliance and operational applicability.

Google Ads Specialist at Titanka S.p.A.

Built a digital strategy from scratch for a hospitality client; defined marketing plan, campaigns selection, budget proposal and targets to increase online visibility and achieve full occupancy. Optimised Google Ads campaigns in the hospitality sector by allocating budget based on property profitability, focusing spend on high-intent keywords and best-performing geographies, improving ROAS and conversions. Developed differentiated seasonal ads for families and couples, increasing CTR and reducing CPA. Performed competitive analysis and reporting using Google Analytics and Tag Manager to develop data-driven strategies and periodic performance optimisations.