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I'm Paola Ascencio, a digital strategist with over 7 years of international experience across tech, med-tech, and eCommerce. In my current role as a Senior Consultant at Lingaro, I lead global digital projects focused on eRetail optimization and data-driven strategies, delivering omni‑channel campaigns and measurable growth. I thrive on turning data into actionable plans, aligning cross-functional teams, and driving on-time execution of strategic initiatives. My track record includes enhancing brand awareness and optimizing budgets through data-driven insights, including automated sentiment analysis and closed-loop improvements. I’ve led initiatives for Nestlé and Mars, restructured social media for INDIBA, and crafted Latin American content strategies for eStoreMedia, all while collaborating with brand, digital, and sales teams to resonate with local markets.…I'm Paola Ascencio, a digital strategist with over 7 years of international experience across tech, med-tech, and eCommerce. In my current role as a Senior Consultant at Lingaro, I lead global digital projects focused on eRetail optimization and data-driven strategies, delivering omni‑channel campaigns and measurable growth. I thrive on turning data into actionable plans, aligning cross-functional teams, and driving on-time execution of strategic initiatives. My track record includes enhancing brand awareness and optimizing budgets through data-driven insights, including automated sentiment analysis and closed-loop improvements. I’ve led initiatives for Nestlé and Mars, restructured social media for INDIBA, and crafted Latin American content strategies for eStoreMedia, all while collaborating with brand, digital, and sales teams to resonate with local markets.

Paola Ascencio

Digital Marketer, Content Strategist, Growth Marketer, +6

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I'm Paola Ascencio, a digital strategist with over 7 years of international experience across tech, med-tech, and eCommerce. In my current role as a Senior Consultant at Lingaro, I lead global digital projects focused on eRetail optimization and data-driven strategies, delivering omni‑channel campaigns and measurable growth. I thrive on turning data into actionable plans, aligning cross-functional teams, and driving on-time execution of strategic initiatives. My track record includes enhancing brand awareness and optimizing budgets through data-driven insights, including automated sentiment analysis and closed-loop improvements. I’ve led initiatives for Nestlé and Mars, restructured social media for INDIBA, and crafted Latin American content strategies for eStoreMedia, all while collaborating with brand, digital, and sales teams to resonate with local markets.…I'm Paola Ascencio, a digital strategist with over 7 years of international experience across tech, med-tech, and eCommerce. In my current role as a Senior Consultant at Lingaro, I lead global digital projects focused on eRetail optimization and data-driven strategies, delivering omni‑channel campaigns and measurable growth. I thrive on turning data into actionable plans, aligning cross-functional teams, and driving on-time execution of strategic initiatives. My track record includes enhancing brand awareness and optimizing budgets through data-driven insights, including automated sentiment analysis and closed-loop improvements. I’ve led initiatives for Nestlé and Mars, restructured social media for INDIBA, and crafted Latin American content strategies for eStoreMedia, all while collaborating with brand, digital, and sales teams to resonate with local markets.

Available to hire

I’m Paola Ascencio, a digital strategist with over 7 years of international experience across tech, med-tech, and eCommerce. In my current role as a Senior Consultant at Lingaro, I lead global digital projects focused on eRetail optimization and data-driven strategies, delivering omni‑channel campaigns and measurable growth. I thrive on turning data into actionable plans, aligning cross-functional teams, and driving on-time execution of strategic initiatives.

My track record includes enhancing brand awareness and optimizing budgets through data-driven insights, including automated sentiment analysis and closed-loop improvements. I’ve led initiatives for Nestlé and Mars, restructured social media for INDIBA, and crafted Latin American content strategies for eStoreMedia, all while collaborating with brand, digital, and sales teams to resonate with local markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Chinese

Beginner

Spanish; Castilian

Fluent

Work Experience

Senior Consultant at Lingaro

October 1, 2023 - Present

Led digital initiatives at Nestlé HQ, driving e-business growth through data-driven Amazon content strategies for brand portfolios including Nesquik, Ascenda, KitKat, NAN, and Dolce Gusto. Managed complex digital projects with global brand managers, aligning cross-functional teams and ensuring on-time, strategic execution. Led Mars’ PetCare NPS analysis: automated sentiment/driver analytics, turning feedback into measurable commercial value and closed-loop improvements.

Senior Consultant, Ecommerce & Digital Marketing at Lingaro (formerly a Business Institute)

October 1, 2023 - Present

Empowering FMCG brands to thrive in the digital landscape. Led digital initiatives for Nestlé HQ; drove e-business growth through data-driven content strategies for brands like Nesquik, Kit Kat, NAN, and Dolce Gusto. Developed global ecommerce playbooks and guidelines, including Amazon A+ Content and Retail Media best practices. Strategically guided and executed plans to enhance consumer engagement through digital strategies on retail and social media. Managed complex digital projects with global brand managers and creative agencies (Ogilvy, Publicis), aligning cross-functional teams and ensuring on-time execution.

Content Manager at INDIBA Global

April 1, 2023 - October 1, 2023

Restructuring social media across all MedTech divisions – aesthetics and beauty, veterinary, intimate health, and physiotherapy. Executing a new strategy by collaborating with the brand, digital, and sales teams for Spanish, French, and Italian markets.

Social Media Manager at Indiba S.A.U.

April 1, 2023 - October 1, 2023

Responsible for social media across all Med Tech divisions – aesthetics and beauty, veterinary, intimate health, and physiotherapy. Executed a new strategy aligned with updated brand direction by collaborating with brand, digital, and sales teams. Conducted social media audits across divisions; leveraged data insights to identify improvement areas and tailor content strategies for Spanish, French, and Italian markets.

PR and Social Media Manager at ASUS

March 1, 2020 - August 1, 2022

Strategy for ASUS and Republic of Gamers across TikTok, Facebook, Instagram, Google Display & Search; organic social media to drive brand awareness and sales. Managed press, influencers and media relations. Achieved a 159% increase in laptop reviews in 2020 through partnerships with AMD, Intel and Nvidia. Executed SEO for e-tailer key accounts and implemented product page optimization.

Digital Marketing Manager (B2C) / PR & Digital Marketing Manager at ASUS Republic of Gamers Mexico

March 1, 2020 - August 1, 2022

Responsible for digital marketing (paid media on TikTok, Facebook, Instagram, Google Display, Google Search) and social media strategy; led PR and content strategy; achieved 16% YoY online unit growth and 24% YoY online value growth; collaborated with Google; implemented first MCC project with Retail (Office Depot); awarded for initiative and proactivity; led digital transformation.

Content Strategist at eStoreMedia

September 1, 2019 - July 1, 2023

Creating content for Latin American markets by collaborating with European teams. Ensuring it resonates with local audiences while maintaining the brand's identity.

Digital Marketing Manager / eCommerce on Retail (B2C) at HP

August 1, 2018 - February 1, 2020

Responsible for top accounts with sales growth in value and units (Omnichannel) on online seasonalities and HP promotions. In collaboration with Google, led the first Shared MCC Project with Retail (Office Depot). SEO implementation and content optimization on HP e-commerce product pages; drove digital transformation initiatives.

Digital & eCommerce Marketing Manager (B2C) at HP Mexico

August 1, 2018 - February 1, 2020

Responsible for digital campaigns strategy and budget planning for retailers with value and unit sales growth (Omnichannel). Achieved 16% YoY online unit growth and 24% YoY online value growth; worked with Google; delivered omnichannel results.

Digital Manager Mexico & LATAM at Revolution Media Pte Ltd

June 1, 2017 - July 1, 2018

Managed Revolution's websites in Mexico & LatAm, achieving YoY increases in active users; established an inbound strategy via mailing with strong open rates; produced luxury content and reduced bounce rate through high-quality audiovisuals.