Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a SEO and AEO Specialist delivering across multi-brand client portfolios with a focus on technical SEO, local SEO, and AI Visibility (AEO). I build SEO systems that improve rankings, visibility, and search performance through audits, content optimisation, entity signals, and execution roadmaps, always presenting clear reporting and actionable recommendations for stakeholders. I’m known for translating data into decisions, creating GPTs and AI-driven processes, and building repeatable delivery systems across service pages, local intent searches, and AI discoverability improvements. I enjoy collaborating with cross-functional teams to prioritise fixes, measure impact, and drive sustained organic growth.…I’m a SEO and AEO Specialist delivering across multi-brand client portfolios with a focus on technical SEO, local SEO, and AI Visibility (AEO). I build SEO systems that improve rankings, visibility, and search performance through audits, content optimisation, entity signals, and execution roadmaps, always presenting clear reporting and actionable recommendations for stakeholders. I’m known for translating data into decisions, creating GPTs and AI-driven processes, and building repeatable delivery systems across service pages, local intent searches, and AI discoverability improvements. I enjoy collaborating with cross-functional teams to prioritise fixes, measure impact, and drive sustained organic growth.

Mark Hefer

Content Creator, Copywriter, UX Designer, +2





I’m a SEO and AEO Specialist delivering across multi-brand client portfolios with a focus on technical SEO, local SEO, and AI Visibility (AEO). I build SEO systems that improve rankings, visibility, and search performance through audits, content optimisation, entity signals, and execution roadmaps, always presenting clear reporting and actionable recommendations for stakeholders. I’m known for translating data into decisions, creating GPTs and AI-driven processes, and building repeatable delivery systems across service pages, local intent searches, and AI discoverability improvements. I enjoy collaborating with cross-functional teams to prioritise fixes, measure impact, and drive sustained organic growth.…I’m a SEO and AEO Specialist delivering across multi-brand client portfolios with a focus on technical SEO, local SEO, and AI Visibility (AEO). I build SEO systems that improve rankings, visibility, and search performance through audits, content optimisation, entity signals, and execution roadmaps, always presenting clear reporting and actionable recommendations for stakeholders. I’m known for translating data into decisions, creating GPTs and AI-driven processes, and building repeatable delivery systems across service pages, local intent searches, and AI discoverability improvements. I enjoy collaborating with cross-functional teams to prioritise fixes, measure impact, and drive sustained organic growth.

Available to hire

I’m a SEO and AEO Specialist delivering across multi-brand client portfolios with a focus on technical SEO, local SEO, and AI Visibility (AEO). I build SEO systems that improve rankings, visibility, and search performance through audits, content optimisation, entity signals, and execution roadmaps, always presenting clear reporting and actionable recommendations for stakeholders.

I’m known for translating data into decisions, creating GPTs and AI-driven processes, and building repeatable delivery systems across service pages, local intent searches, and AI discoverability improvements. I enjoy collaborating with cross-functional teams to prioritise fixes, measure impact, and drive sustained organic growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Specialist at Red September

October 23, 2025 - February 7, 2026

Delivered SEO across multi-brand client portfolios including technical audits, local SEO strategy, performance reporting, and AI Visibility tracking as well as backlink strategy and digital SEO driven copywriting. Built repeatable reporting systems for SEO performance, competitor movement, and keyword growth. Reduced technical errors and improved audit health scores.

Waiter at Restaurant

January 1, 2018 - February 1, 2020

Waiter (Customer Service & Team Delivery) - developed strong communication, teamwork, and service delivery under pressure; built real-world customer handling ability and reliability in fast-paced environments.