Developed brand voice and translated brand values into cohesive online narratives across Instagram, TikTok, and Pinterest; managed marketing campaigns and digital presence strategies; built strong client relationships and supported outreach efforts.

French Partnership Coordinator (Online) at Serien Festival Basel

February 1, 2025 - April 1, 2025

Assisted with sponsorship and collaboration efforts to increase digital visibility; managed communications between partner firms and stakeholders via email and LinkedIn.

PR Manager & Activist at Freelance / Youth Initiatives

May 1, 2020 - February 28, 2022

Engaged in content promotion and networking; led youth initiatives and public engagement campaigns.

Store Manager / Social Media & Visual Content Coordinator at Brandy Melville Store Basel

May 1, 2020 - Present

Managed TikTok account and visual content for the store; supported sales operations, product presentation, and inventory management.

Assistant Director & Art Director (Volunteer) at Independent Film Production, Basel

May 1, 2020 - Present

Collaborated with LA-based producer on production planning; adapted international standards to the local context and bridged creative vision with practical execution; assisted with technical tasks such as sound setup and rigging.

Intern at Global Container Service LLC

February 1, 2021 - February 1, 2022

Built strong client relationships through direct outreach, order handling, and product consulting; gained hands-on experience in sales, customer care, and account management.