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I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets. I specialize in strategic communication, integrated campaigns, and content ecosystems that move audiences and accelerate growth. I’m known for turning insights into high-performing creative, humanizing technology, leading cross-functional teams, and designing narratives that inspire action. I’m a catalyst for change who blends creativity with business intelligence, delivering revenue growth and cultural impact. I don’t just create campaigns—I craft movements. I don’t just write stories—I build narratives that drive revenue, culture, and change. If you’re hiring a senior marcom leader who brings award-winning creative craft, measurable business outcomes, and a people-first leadership style—let’s talk.…I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets. I specialize in strategic communication, integrated campaigns, and content ecosystems that move audiences and accelerate growth. I’m known for turning insights into high-performing creative, humanizing technology, leading cross-functional teams, and designing narratives that inspire action. I’m a catalyst for change who blends creativity with business intelligence, delivering revenue growth and cultural impact. I don’t just create campaigns—I craft movements. I don’t just write stories—I build narratives that drive revenue, culture, and change. If you’re hiring a senior marcom leader who brings award-winning creative craft, measurable business outcomes, and a people-first leadership style—let’s talk.

SREEREKHA M

Creative Director, Marketing Strategist, Brand Strategist, +5

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I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets. I specialize in strategic communication, integrated campaigns, and content ecosystems that move audiences and accelerate growth. I’m known for turning insights into high-performing creative, humanizing technology, leading cross-functional teams, and designing narratives that inspire action. I’m a catalyst for change who blends creativity with business intelligence, delivering revenue growth and cultural impact. I don’t just create campaigns—I craft movements. I don’t just write stories—I build narratives that drive revenue, culture, and change. If you’re hiring a senior marcom leader who brings award-winning creative craft, measurable business outcomes, and a people-first leadership style—let’s talk.…I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets. I specialize in strategic communication, integrated campaigns, and content ecosystems that move audiences and accelerate growth. I’m known for turning insights into high-performing creative, humanizing technology, leading cross-functional teams, and designing narratives that inspire action. I’m a catalyst for change who blends creativity with business intelligence, delivering revenue growth and cultural impact. I don’t just create campaigns—I craft movements. I don’t just write stories—I build narratives that drive revenue, culture, and change. If you’re hiring a senior marcom leader who brings award-winning creative craft, measurable business outcomes, and a people-first leadership style—let’s talk.

Available to hire

I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets. I specialize in strategic communication, integrated campaigns, and content ecosystems that move audiences and accelerate growth. I’m known for turning insights into high-performing creative, humanizing technology, leading cross-functional teams, and designing narratives that inspire action. I’m a catalyst for change who blends creativity with business intelligence, delivering revenue growth and cultural impact.

I don’t just create campaigns—I craft movements. I don’t just write stories—I build narratives that drive revenue, culture, and change. If you’re hiring a senior marcom leader who brings award-winning creative craft, measurable business outcomes, and a people-first leadership style—let’s talk.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Malayalam

Fluent

Tamil

Advanced

Kannada

Advanced

Arabic

Intermediate

French

Intermediate

Work Experience

Consultant – Marcom Strategy, Brand Narrative & Creative Execution at Independent Consultant for NGOs, Social Start-ups & Media Groups

January 1, 2015 - Present

Architected impact-first communication strategies increasing revenue 15%+ across sectors. Designed pitch narratives that secured government-funded projects worth ₹9 Crore+, and improved employee performance and talent retention by 10% through L&D communications. Delivered a narrative transformation for a major Muscat-based business group, enabling 35% revenue growth.

Marcom Programs Manager (Creative Services) & Global Analyst at Hewlett Packard Inc.

January 1, 2011 - December 31, 2015

Reinvented global marcom processes, delivering 45% campaign budget savings. Senior Writer for Global Sales Enablement with a consistent 9/10 quality score. Won industry awards and boosted engagement through data-driven content strategies.

Creative Consultant at Independent

January 1, 2011 - December 31, 2011

Developed creative content for Lenovo and education brands, improving business outcomes by 10% in 30 days. Scripted Karnataka Tourism’s Golden Chariot corporate film, boosting awareness by 65%.

Associate Creative Director at Disha Communications

January 1, 2009 - December 31, 2011

Rebuilt the digital wing within 3 months; led creative operations for national brands. Delivered high-impact campaigns resulting in a 40% increase in new business and award-winning campaigns in print and digital.

Copy Supervisor at Wunderman Y&R

January 1, 2008 - December 31, 2009

Created CRM programs and loyalty communications for luxury brands. Achieved 96% participation in a NASSCOM Summit campaign during recession and drove major automobile client engagement via newsletters and SMS.

Senior Copywriter at Percept Hakuhodo (Dubai)

January 1, 2007 - December 31, 2007

Produced radio campaigns and CSR narratives for high-profile global brands. Generated 10% additional revenue for the media department and delivered winning pitches for LG and other multinational clients.

Creative Consultant at Independent

January 1, 2005 - December 31, 2007

Secured a green builder account, generating ₹5 Lakhs revenue with a compelling pitch narrative. Increased youth readership by 15% through editorial content.

Founder & Editor at Animation Reporter International

January 1, 2002 - December 31, 2005

Built India’s first international animation magazine in 3 months. Secured exclusive content rights from Hollywood studios and achieved 75% visibility across regions via trade bodies and embassies.

Copy Head at DDB Mudra

January 1, 2001 - December 31, 2002

Led copy for major campaigns; improved copy quality and contributed to high-profile pitches and campaigns.

Freelance & PRO Trainee Roles at Mudra Infotech

January 1, 1996 - December 31, 2001

Provided freelance copywriting and PR support for multiple clients; gained early career exposure across agency functions.

Consultant – Marcom Strategy, Brand Narrative & Creative Execution at Independent / NGOs, Social Start-ups & Media Groups

January 1, 2015 - Present

Architected impact-first communication strategies across NGOs, social startups and media groups; increased revenue 15%+; secured government-funded projects worth ₹9 crore; designed pitch narratives and L&D communications that improved employee performance and talent retention across diverse sectors.

Senior Copywriter at Percept Hakuhodo

January 1, 2007 - December 31, 2007

Produced radio campaigns and CSR narratives for high-profile global brands; generated 10% additional revenue for the media department; delivered winning pitches for LG and other multinational clients.

DDB Mudra – Copy Head at DDB Mudra / Mudra Infotech

January 1, 2001 - December 31, 2002

Led copy operations; contributed to campaigns across major brands; part of early career media and advertising leadership.

Freelance & PRO Trainee Roles at Freelance & PRO Roles

January 1, 1996 - December 31, 2001

Various early-career positions across agencies; built foundation in copywriting, campaigns and client servicing.

Consultant – Marcom Strategy, Brand Narrative & Creative Execution at NGOs, Social Start-ups & Media Groups

January 1, 2015 - Present

Architected impact-first communication strategies increasing revenue 15%+ across sectors. Designed pitch narratives that secured government-funded projects worth ₹9 crore+. Improved employee performance and talent retention through L&D communication programs. Delivered a narrative transformation for a major business group in Muscat, enabling 35% revenue growth.