I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets.

About

I’m a transformative Marcom strategist and award-winning storyteller with 20+ years of experience building brands, crafting narratives, and driving measurable business impact across global markets. I specialize in strategic communication, integrated campaigns, and content ecosystems that move audiences and accelerate growth. I’m known for turning insights into high-performing creative, humanizing technology, leading cross-functional teams, and designing narratives that inspire action. I’m a catalyst for change who blends creativity with business intelligence, delivering revenue growth and cultural impact.

I don’t just create campaigns—I craft movements. I don’t just write stories—I build narratives that drive revenue, culture, and change. If you’re hiring a senior marcom leader who brings award-winning creative craft, measurable business outcomes, and a people-first leadership style—let’s talk.

  • 30 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • HindiFluent
  • MalayalamFluent
  • TamilAdvanced
  • KannadaAdvanced
  • ArabicIntermediate
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Government
  • Non-Profit Organization
  • Travel & Hospitality
  • Education
  • Professional Services

Work experience· 15 roles

Consultant – Marcom Strategy, Brand Narrative & Creative Execution · NGOs, Social Start-ups & Media GroupsJan 2015 – Present · 11 yrs 11 mos

Architected impact-first communication strategies increasing revenue 15%+ across sectors. Designed pitch narratives that secured government-funded projects worth ₹9 crore+. Improved employee performance and talent retention through L&D communication programs. Delivered a narrative transformation for a major business group in Muscat, enabling 35% revenue growth.

Consultant – Marcom Strategy, Brand Narrative & Creative Execution · Independent / NGOs, Social Start-ups & Media GroupsJan 2015 – Present · 11 yrs 11 mos

Architected impact-first communication strategies across NGOs, social startups and media groups; increased revenue 15%+; secured government-funded projects worth ₹9 crore; designed pitch narratives and L&D communications that improved employee performance and talent retention across diverse sectors.

Consultant – Marcom Strategy, Brand Narrative & Creative Execution · Independent Consultant for NGOs, Social Start-ups & Media GroupsJan 2015 – Present · 11 yrs 11 mos

Architected impact-first communication strategies increasing revenue 15%+ across sectors. Designed pitch narratives that secured government-funded projects worth ₹9 Crore+, and improved employee performance and talent retention by 10% through L&D communications. Delivered a narrative transformation for a major Muscat-based business group, enabling 35% revenue growth.

Creative Consultant · IndependentJan 2011 – Dec 2011 · 1 yr
Marcom Programs Manager (Creative Services) & Global Analyst · Hewlett Packard Inc.Jan 2011 – Dec 2015 · 5 yrs
Associate Creative Director · Disha CommunicationsJan 2009 – Dec 2011 · 3 yrs
Copy Supervisor · Wunderman Y&RJan 2008 – Dec 2009 · 2 yrs
Senior Copywriter · Percept HakuhodoJan 2007 – Dec 2007 · 1 yr

Education· 15

Leadership Skills Development · Tata Trust2024 – 2026
Advanced Media Training · NFTS + BBC Studios, UK2030 – 2026
Digital Marketing & Yoga Philosophy Research · Mysore2030 – 2026
MA – English Literature · University of Calicut2030 – 2026

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