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I'm Oscar Luna, a seasoned Art Director and Graphic Designer based in Milwaukee. Over 15 years of directing direct-mail fundraising and acquisition campaigns for nonprofit clients, plus 20+ years in print production, have helped my teams deliver measurable results and more than $300 million in client revenue. I specialize in concept development, art direction, and production, ensuring brand clarity, strong visual hierarchy, and compelling audience experience across multi-channel campaigns (direct mail, newsletters, trade shows, and marketing assets). I thrive in fast-paced environments, collaborate closely with printers and vendors, and continuously look for process improvements. My work history includes redesigning graphics workflows, elevating asset management, and driving speed, accuracy, and quality for clients while maintaining strategic brand standards.…I'm Oscar Luna, a seasoned Art Director and Graphic Designer based in Milwaukee. Over 15 years of directing direct-mail fundraising and acquisition campaigns for nonprofit clients, plus 20+ years in print production, have helped my teams deliver measurable results and more than $300 million in client revenue. I specialize in concept development, art direction, and production, ensuring brand clarity, strong visual hierarchy, and compelling audience experience across multi-channel campaigns (direct mail, newsletters, trade shows, and marketing assets). I thrive in fast-paced environments, collaborate closely with printers and vendors, and continuously look for process improvements. My work history includes redesigning graphics workflows, elevating asset management, and driving speed, accuracy, and quality for clients while maintaining strategic brand standards.

Oscar Luna

Art Director, Graphic Designer, Designer, +2

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I'm Oscar Luna, a seasoned Art Director and Graphic Designer based in Milwaukee. Over 15 years of directing direct-mail fundraising and acquisition campaigns for nonprofit clients, plus 20+ years in print production, have helped my teams deliver measurable results and more than $300 million in client revenue. I specialize in concept development, art direction, and production, ensuring brand clarity, strong visual hierarchy, and compelling audience experience across multi-channel campaigns (direct mail, newsletters, trade shows, and marketing assets). I thrive in fast-paced environments, collaborate closely with printers and vendors, and continuously look for process improvements. My work history includes redesigning graphics workflows, elevating asset management, and driving speed, accuracy, and quality for clients while maintaining strategic brand standards.…I'm Oscar Luna, a seasoned Art Director and Graphic Designer based in Milwaukee. Over 15 years of directing direct-mail fundraising and acquisition campaigns for nonprofit clients, plus 20+ years in print production, have helped my teams deliver measurable results and more than $300 million in client revenue. I specialize in concept development, art direction, and production, ensuring brand clarity, strong visual hierarchy, and compelling audience experience across multi-channel campaigns (direct mail, newsletters, trade shows, and marketing assets). I thrive in fast-paced environments, collaborate closely with printers and vendors, and continuously look for process improvements. My work history includes redesigning graphics workflows, elevating asset management, and driving speed, accuracy, and quality for clients while maintaining strategic brand standards.

Available to hire

I’m Oscar Luna, a seasoned Art Director and Graphic Designer based in Milwaukee. Over 15 years of directing direct-mail fundraising and acquisition campaigns for nonprofit clients, plus 20+ years in print production, have helped my teams deliver measurable results and more than $300 million in client revenue. I specialize in concept development, art direction, and production, ensuring brand clarity, strong visual hierarchy, and compelling audience experience across multi-channel campaigns (direct mail, newsletters, trade shows, and marketing assets).

I thrive in fast-paced environments, collaborate closely with printers and vendors, and continuously look for process improvements. My work history includes redesigning graphics workflows, elevating asset management, and driving speed, accuracy, and quality for clients while maintaining strategic brand standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Adobe After Effects

Expert

Promo Video

Intermediate

Video Advert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Work Experience

Art Director/Graphic Designer/Production Artist at RKD Group

January 1, 2011 - January 1, 2026

Led concept development, art direction, and execution of high-impact fundraising and acquisition campaigns for nonprofit clients across domestic and international markets. Generated $300M+ in client revenue through disciplined design, audience insight, and performance-focused execution. Directed hundreds of direct-mail campaigns (≈23 million mail pieces annually) and 75+ donor newsletters. Oversaw concept-to-production workflows, ensuring brand clarity, visual hierarchy, and rapid timelines. Redesigned the graphics workflow system, improving asset management and production efficiency to boost quality and speed.

Prepress Technician at Western States

January 1, 2001 - August 1, 2009

Prepared and optimized digital files for print production, ensuring accuracy and high-quality output. Processed artwork, adjusted color, layout, and resolution; produced printing plates. Collaborated with production teams to resolve technical issues; conducted routine QC and maintained prepress equipment. Proficient with Mac/Adobe, Apogee, and Fiery Rip; adhered to deadlines and stayed current with printing technology to improve workflows.

Advertising Services Representative at Kalmbach Publishing

January 1, 2000 - December 31, 2001

Trafficked magazine advertisements for multiple monthly publications, coordinating with sales, clients, graphic designers, and production to meet tight deadlines. Reviewed final layouts for accuracy and brand standards; used project management tools to track progress and improve efficiency; built strong relationships with internal teams and clients to streamline workflows.

Graphic Designer at Milwaukee Business Journal

January 1, 1999 - December 31, 1999

Designed print advertisements for a weekly publication with two cycles, delivering ~50 ads per week across medical, real estate, legal, and manufacturing sectors. Collaborated with clients and editorial to align concepts with brand messaging; met tight deadlines and maintained organized workflows.

Marketing Communications Specialist at Employment Solutions

January 1, 1998 - December 31, 1998

Led development of promotional materials through all stages of production; managed print and production budgets, schedules, quotes, and quality control. Established the Integrated Marketing Communications plan and supervised vendor relationships, including photographers for campaigns and events.

Marketing Communications Specialist at Morris Material Handling

January 1, 1997 - December 31, 1998

Collaborated with regional managers and VPs to develop customized product brochures and direct-mail campaigns; contributed to a nationwide industrial advertising launch; aided in creating the Global Corporate Identity manual and supported intranet/internet development; managed photo library and orders across the U.S., Latin America, and Europe.