Hi, I’m Martina Longo, a digital marketing professional with a strong background in data-driven media planning and campaign performance analysis. I’ve worked closely with cross-functional teams, managed multiple brands and supported the execution of digital strategies across paid media and analytics platforms. After spending several months abroad and embracing challenging experiences that shaped me both professionally and personally, I am now seeking an opportunity to continue growing and deepen the skills I have built as a marketer, especially in digital marketing and performance-driven strategies, bringing with me a curious, analytical and proactive mindset with a good dose of creativity. Third year of study abroad, where I took my exams in Spanish.

Martina Longo

Hi, I’m Martina Longo, a digital marketing professional with a strong background in data-driven media planning and campaign performance analysis. I’ve worked closely with cross-functional teams, managed multiple brands and supported the execution of digital strategies across paid media and analytics platforms. After spending several months abroad and embracing challenging experiences that shaped me both professionally and personally, I am now seeking an opportunity to continue growing and deepen the skills I have built as a marketer, especially in digital marketing and performance-driven strategies, bringing with me a curious, analytical and proactive mindset with a good dose of creativity. Third year of study abroad, where I took my exams in Spanish.

Available to hire

Hi, I’m Martina Longo, a digital marketing professional with a strong background in data-driven media planning and campaign performance analysis. I’ve worked closely with cross-functional teams, managed multiple brands and supported the execution of digital strategies across paid media and analytics platforms.

After spending several months abroad and embracing challenging experiences that shaped me both professionally and personally, I am now seeking an opportunity to continue growing and deepen the skills I have built as a marketer, especially in digital marketing and performance-driven strategies, bringing with me a curious, analytical and proactive mindset with a good dose of creativity. Third year of study abroad, where I took my exams in Spanish.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Digital Media Planner Intern at Wavemaker Italy - WPP Media
January 1, 2021 - January 1, 2022
Implemented data-driven media strategies to achieve pre-defined KPIs; planned budgets and content for advertising campaigns; supported end-to-end campaign management (in buying, booking, traffic and billing stages); produced quantitative and qualitative performance reports; developed understanding of the retail industry; worked in cross-functional teams with multiple brands; gained expertise in Meta, TikTok, Google and LinkedIn Ads platforms; understood e-commerce environments, especially in beauty and fashion; operated in fast-paced, client-facing roles.
Digital Media Planner at Wavemaker Italy - WPP Media
May 1, 2023 - May 1, 2024
Implemented data-driven media strategies to achieve predefined KPIs and regularly presented performance results and insights to stakeholders. Planned budgets and content for advertising campaigns; supported projects to raise brand awareness and improve campaign performance across paid search and social channels. Built relationships with clients and partners, managed priorities across 13 brands, and gained expertise in Meta, TikTok, Google and LinkedIn Ads Platforms. Developed understanding of e-commerce environments, especially in beauty and fashion, and translated data into actionable optimization ideas.
Digital Media Planner at Wavemaker Italy - WPP Media
May 1, 2024 - October 1, 2025
Continued data-driven media planning in Italy, maintaining KPI-focused campaigns and expanding the media mix. Executed optimizations across Meta, TikTok, Google and LinkedIn channels; supported hospitality and events-related client engagements in multicultural environments. Strengthened professional English and adaptability to new workplaces and cultural contexts. Prepared performance summaries for stakeholders and contributed to brand awareness initiatives across paid media and analytics platforms.

Education

Bachelor's Degree in Marketing, Business Communication and Global Markets at Milan-Bicocca University
January 1, 2019 - January 1, 2022
Bachelor's Degree in Marketing, Business Communication and Global Markets at Milan-Bicocca University
January 1, 2019 - January 1, 2022
Master’s Degree in Management and Digital Transformation at Milan-Bicocca University
January 1, 2022 - January 1, 2023
Bachelor’s Degree in Marketing, Business Communication and Global Markets at Milan-Bicocca University
January 1, 2019 - January 1, 2022

Qualifications

Project Management Certification (IS IPM)
January 11, 2030 - January 23, 2026
Ads Manager Certification for Meta, TikTok, Google and LinkedIn (Project Management) Issued by ISIPM
January 11, 2030 - March 19, 2026
Ads Manager Certification for Meta, TikTok, Google and LinkedIn (Project Management) Issued by ISIPM
January 11, 2030 - March 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other