Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a multidisciplinary sports business and brand marketing professional currently pursuing a Master of Arts and Sciences in Global Urbanism at University College London. I combine data-driven insights with creative branding to drive sponsorships, event activation, and audience engagement across digital and live platforms. My experience spans freelance consulting and internships at Deloitte, Zhejiang Radio & Television Group, and Beijing-based organizations where I led marketing campaigns, IP evaluations, and media projects. I thrive in collaborative environments and enjoy turning complex challenges into tangible brand value.…I am a multidisciplinary sports business and brand marketing professional currently pursuing a Master of Arts and Sciences in Global Urbanism at University College London. I combine data-driven insights with creative branding to drive sponsorships, event activation, and audience engagement across digital and live platforms. My experience spans freelance consulting and internships at Deloitte, Zhejiang Radio & Television Group, and Beijing-based organizations where I led marketing campaigns, IP evaluations, and media projects. I thrive in collaborative environments and enjoy turning complex challenges into tangible brand value.

Beverly Huang

Brand Designer, Graphic Designer, Designer, +2





I am a multidisciplinary sports business and brand marketing professional currently pursuing a Master of Arts and Sciences in Global Urbanism at University College London. I combine data-driven insights with creative branding to drive sponsorships, event activation, and audience engagement across digital and live platforms. My experience spans freelance consulting and internships at Deloitte, Zhejiang Radio & Television Group, and Beijing-based organizations where I led marketing campaigns, IP evaluations, and media projects. I thrive in collaborative environments and enjoy turning complex challenges into tangible brand value.…I am a multidisciplinary sports business and brand marketing professional currently pursuing a Master of Arts and Sciences in Global Urbanism at University College London. I combine data-driven insights with creative branding to drive sponsorships, event activation, and audience engagement across digital and live platforms. My experience spans freelance consulting and internships at Deloitte, Zhejiang Radio & Television Group, and Beijing-based organizations where I led marketing campaigns, IP evaluations, and media projects. I thrive in collaborative environments and enjoy turning complex challenges into tangible brand value.

Available to hire

I am a multidisciplinary sports business and brand marketing professional currently pursuing a Master of Arts and Sciences in Global Urbanism at University College London. I combine data-driven insights with creative branding to drive sponsorships, event activation, and audience engagement across digital and live platforms.

My experience spans freelance consulting and internships at Deloitte, Zhejiang Radio & Television Group, and Beijing-based organizations where I led marketing campaigns, IP evaluations, and media projects. I thrive in collaborative environments and enjoy turning complex challenges into tangible brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Sports Business Specialist (Freelance) at Key Solution Sports Consulting Co., Ltd.

November 1, 2023 - Present

Developed sponsorship strategies, event branding, and activation plans for large-scale and community-level sports events; helped deliver 5 campaigns that aligned sponsorship assets with brand objectives, generating a 25% increase in brand exposure and reaching 100K+ audiences across digital and offline channels. Assisted in IP evaluation and integration for introducing domestic sports IPs to enhance project commercial value.

Consultant Intern at Deloitte Consulting (Shanghai)

June 1, 2022 - August 1, 2022

Assisted in performing A/B tests on Adobe Target to support optimization analyses and develop business insights on performance before/after scenarios while coordinating the development and execution of test plans. Tracked and analyzed metrics and KPIs (traffic flow, impressions, CTR ~6%, CVR ~8%, CPC) to evaluate campaign performance, user behavior, and channel effectiveness, informing future marketing strategies.

Intern, Marketing Center at Zhejiang Radio and Television Group

March 1, 2022 - June 1, 2022

Helped develop market segmentation strategies for 3 broadcast branding campaigns with top brand value nationwide. Involved in 3 media convergence projects for IMC; supported SEM promotion and SEO optimization for the Hangzhou 2022 Asian Games; contributed to quarterly advertising plans that supported a 2% increase in ad revenue.

Broadcast Training Program Participant at Beijing 2022 Winter Olympic Broadcasting Services

December 1, 2021 - January 1, 2022

Broadcast Training Program: Supported daily meetings with the holding committee, re-edited the highlights, and assisted in game livestreaming; responsible for reception and maintaining order in venues.

Research Associate at Beijing Sport University & EMLYON Business School

November 1, 2021 - January 31, 2022

Proposed economic growth strategies through ESDA and CSDA analyses; advocated for a worldwide sustainable community of shared future by applying policies from global sports events, using the 2022 Olympics as a case; analyzed impacts of national sports events on regional industrial and administrative development in the Beijing-Tianjin-Hebei region.

Intern, Brand Marketing and Promotion Campaign at Yellow Crane Tower Science Park Communication Co., Ltd.

June 1, 2021 - September 1, 2021

Created five animations using PS and SAI, edited five promo films using PR, wrote twenty newsletters independently achieving 60K hits; edited the “Sustainable Practices in Wuhan” column of eight corporate internal journals. Delivered consistent brand messaging via creative media channels (WeChat, Weibo, TikTok), contributing to a 6% increase in DAU/MAU; helped conduct consumer analysis to enhance brand loyalty and awareness.

President, Public Relations and Publicity Department at Student Union, School of Management, Beijing Sport University

July 1, 2020 - July 1, 2021

Organized university-wide event 'Sunshine Sports' attracting over 1500+ participants and 100K views on social media; duties included creative poster design, promo videos, social media posts, event execution and livestreaming.