I am a proactive social media and e-commerce professional with 8+ years of experience building and managing personal and brand online presences in fashion, luxury, and lifestyle. As the Founder and Creative Director of Vurmuse, I independently launched a women’s fashion brand and led social media, e-commerce, and brand strategy from concept through execution. I excel at content creation, analytics-driven optimization, and collaborating with influencers and partners to elevate brand storytelling. Based in Seoul and open to remote work or relocation to Dubai, I bring global trends, strong storytelling, and a track record of driving reach, engagement, and conversions.

Grace Yoo

I am a proactive social media and e-commerce professional with 8+ years of experience building and managing personal and brand online presences in fashion, luxury, and lifestyle. As the Founder and Creative Director of Vurmuse, I independently launched a women’s fashion brand and led social media, e-commerce, and brand strategy from concept through execution. I excel at content creation, analytics-driven optimization, and collaborating with influencers and partners to elevate brand storytelling. Based in Seoul and open to remote work or relocation to Dubai, I bring global trends, strong storytelling, and a track record of driving reach, engagement, and conversions.

Available to hire

I am a proactive social media and e-commerce professional with 8+ years of experience building and managing personal and brand online presences in fashion, luxury, and lifestyle. As the Founder and Creative Director of Vurmuse, I independently launched a women’s fashion brand and led social media, e-commerce, and brand strategy from concept through execution.

I excel at content creation, analytics-driven optimization, and collaborating with influencers and partners to elevate brand storytelling. Based in Seoul and open to remote work or relocation to Dubai, I bring global trends, strong storytelling, and a track record of driving reach, engagement, and conversions.

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Language

English
Fluent
Arabic
Intermediate

Work Experience

Founder & Creative Director at Vurmuse
January 1, 2017 - December 31, 2025
Founded and independently managed a women’s fashion brand, overseeing social media, e-commerce, and brand strategy. Developed and executed social media strategies across Instagram, TikTok, and YouTube; produced multimedia content including photos, styling reels, try-ons, and promotional campaigns; maintained consistent brand aesthetics. Managed collaborations with influencers, K-pop artists, and lifestyle partners; oversaw community engagement, addressed inquiries, and analyzed performance metrics to improve reach, engagement, and conversion.
E-Commerce & Social Media Manager – Freelance / Contract Roles at Freelance / Contract Roles
January 1, 2018 - December 31, 2025
Directed social media content strategy and e-commerce merchandising for fashion and lifestyle brands. Managed campaigns, product launches, and marketplace presence (Shopify, BigCommerce, Noon, Amazon, Namshi). Led a small team (5–10 members), ensuring consistent brand experience and timely campaign execution. Conducted analytics reporting, monitoring engagement, conversion, and ROI metrics.

Education

Foundation in Art & Design at UAL Central Saint Martins
January 11, 2030 - January 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services